The document discusses the mobile game Angry Birds, including its simple but addictive gameplay, widespread popularity with over 200 million downloads, and both positive and negative societal and business impacts, such as increased productivity but also potential for addiction and distraction. It examines how the game engaged users through challenging but accessible interaction and response times, as well as the large profits it generated through app sales and licensed merchandise.

1. CCST9003 Everyday Computing and the Internet
Group 17:
Chiu Kin Kwan(3035003776)
Yu Sheung Hung(3035006649)
Cheung Pik Ying(2011586607)
Jackson Cheung
1

2. Content
 Background
 Intellectual Contributions
 Social Impacts
 Business Impacts
 Conclusions

4. Background
 A smart phone game
 With over 200 million downloads
 Product of a Finland company - Rovio
 Simple game
 Made great profit

5. Background
 investigate how this game becomes so
popular
 discuss the societal impact
 discuss the technological impact

6.  Engages user with simple but addictive interaction
 Response time is handled in a different and smart way

7. Engages user with simple but
addictive interaction
Simple interaction
Addictive interaction
• Simple rules
• Difficulties increases
• Simple core strategy
• Adding new features
• Simple scoring processes
Continue to explore better solution
Master the game within relatively short period
Users are engaged in Angry Birds
 Simple but challenging interaction with the users
 Keep motivating the users

8. Response time is handled in a
different and smart way
 Golden rule of “Faster response time, better the programme is” is compromised
 Provides a clearer picture for the users to review their performance and correcting
the errors
 As a break time, so that the users can have time to relax and become less stressed
in playing the game

10. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

11. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

12. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

13. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

14. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

15. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

16. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

17. Societal Impacts
 Addicted to play
 adult-reduce productivity
 children – physically and mental
adversely affected(eg. Shortsighted)
 Illegal manufacturer
 copyright infringement
 Distraction
 more accidents

19. Business Impacts
 One of the most popular apps
 Android market/itune - USD $0.99
 Download 200 million time
○ USD $ 198 million!!
 PC / mac
 More in future

20. Business Impacts
 Products of angry bird
 iphone case, note book, stationeries
○ Free promotions
 License fee
 Co-operate with toys companies
○ Angry birds related games
 Card games, board games

22. Conclusions
 Conclude the benefits brought
 Future development