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KERRANG!
VS VIBE
Front Cover Breakdown
                        Eye Brows                      Mast Head

                           The covers are very bright and
                           filled. Lots to look at, at a
                           glance.


                         The magazine sometimes has free
                         posters, and other free items.

                                                    They always have
                                                    a major band on
                                                    the front cover
Featured                                            and the name in a
artists that   Never a lot of writing, on           much larger print
are also in    some copies there is.                than the other sub
the            (Variation on each copy)             headings.
magazine.
Front Cover Breakdown
                            The front cover has
                            urban artists, which is
                            a variation to Kerrang
                            which is all types of
                            Rock.

                         The magazine
                         mainly focus’s on
                         R&B RAP and other
                         genres, but not rock.



                       Vibe magazine target
                       audience is young
                       males and females
 The image is always   who listen to these
 a artist that is      types of music.
 popular.
Kerrang Attraction!
 The Magazine is appealing to the rock youth, as in
  every issue of the magazine is full of new band updates
  and info about the most leading and controversial
  bands of the music genre.
 Each issue usually has something free and offers for
  gigs that are for coming.
 The magazine is very popular in all types of rock.
 Kerrang is now a cult/lifestyle, this is why many people
  buy kerrang.
 Kerrang always has the best interviews/articles from
  leading rock bands.
Kerrang Information
  Publishing company: Kerrang! Is a rock music magazine published by Bauer
   Consumer Media in the United Kingdom. Biggest selling weekly rock
   magazine.
 Bauer Consumer Media: Bauer is the other half owner of Channel 4.
 Kerrang! commenced publication on 6 June 1981 and was edited by Geoff
   Barton,[3] initially as a one-time supplement in the Sounds newspaper, which
   focused on the New Wave of British Heavy Metal phenomenon and on the
   rise of other hard rock acts. Angus Young of AC/DC appeared on Kerrang!’s
   first cover.
 Kerrang! is the original multimedia platform boasting
   magazine,online, radio, TV, K! Awards, K! Tour, and K! podcasts.
 Kerrang! readers are the heaviest music consumers purchasing
over 6 albums per month on average (53% more than the national
average) and 8 times more likely to spend over £200 a year on albums.
The readers are also 5.5 times more likely to attend a rock gig.
Vibe Information!
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The
publication predominantly features R&B and hip-hop music artists, actors and other
entertainers. After shutting down production in Summer 2009, Vibe was purchased by
the private equity investment fund InterMedia Partners and is now issued quarterly with
double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a
group of entertainment/music websites under the Vibe brand. The magazine's target
demographic is predominantly young, urban followers of hip-hop culture.
The magazine owed its success to featuring a broader range of interests than its closest
competitors The Source and XXL which focus more narrowly on rap music, or the rock &
pop-centric Rolling Stone and Spin. As of 2007, Vibe had a circulation of approximately
800,000. Advertisers ran the gamut from record labels to fashion houses to various
cognac brands.

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Kerrang!

  • 2. Front Cover Breakdown Eye Brows Mast Head The covers are very bright and filled. Lots to look at, at a glance. The magazine sometimes has free posters, and other free items. They always have a major band on the front cover Featured and the name in a artists that Never a lot of writing, on much larger print are also in some copies there is. than the other sub the (Variation on each copy) headings. magazine.
  • 3. Front Cover Breakdown The front cover has urban artists, which is a variation to Kerrang which is all types of Rock. The magazine mainly focus’s on R&B RAP and other genres, but not rock. Vibe magazine target audience is young males and females The image is always who listen to these a artist that is types of music. popular.
  • 4. Kerrang Attraction!  The Magazine is appealing to the rock youth, as in every issue of the magazine is full of new band updates and info about the most leading and controversial bands of the music genre.  Each issue usually has something free and offers for gigs that are for coming.  The magazine is very popular in all types of rock.  Kerrang is now a cult/lifestyle, this is why many people buy kerrang.  Kerrang always has the best interviews/articles from leading rock bands.
  • 5. Kerrang Information  Publishing company: Kerrang! Is a rock music magazine published by Bauer Consumer Media in the United Kingdom. Biggest selling weekly rock magazine.  Bauer Consumer Media: Bauer is the other half owner of Channel 4.  Kerrang! commenced publication on 6 June 1981 and was edited by Geoff Barton,[3] initially as a one-time supplement in the Sounds newspaper, which focused on the New Wave of British Heavy Metal phenomenon and on the rise of other hard rock acts. Angus Young of AC/DC appeared on Kerrang!’s first cover.  Kerrang! is the original multimedia platform boasting magazine,online, radio, TV, K! Awards, K! Tour, and K! podcasts.  Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.
  • 6. Vibe Information! Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of 2007, Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.