1. (Corporations)
On the Brink of
Obsolescence

2. Busting a Myth

3. Start-up is Not
Rocket Science...

4. It’s Way More
Complex

5. I Just Wanted to
Start a Business

6. Startups and Large Companies Change

7. Startups and Large Companies Change

8. Startups and Large Companies Change

9. Startups and Large Companies Change

10. Startups and Large Companies Change

11. XX Century companies were
competing in a world changing at a
pace dictated by themselves
Start-ups found a model to innovate in
a much faster changing environment
XXI Century companies have to learn
from start-ups to remain competitive

12. Companies Want
to Learn from
Start-ups

13. Start-ups Secret Recipe
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14. How do Start-ups
Experiment & Learn?

15. Google Innovation Labs
Alberto Savoia, year 2009
“Why Most Innovations Fail?”

16. Pretotyping

17. A set of experimenting techniques
to validate market appeal and
actual use of an innovation
objectively and with the
minimum investment
of time and money

18. Make Sure You’re
Building The Right It,
Before You Build It Right

19. How do Companies
Learn From Start-ups?

20. Hint:
Culture comes first
Processes and Tools
come later

21. the Pretotype
Challenge

22. The Pretotype Challenge
a Large
Retailer
6 Shared
Challenges
One Day
Off Site
Six Teams
Pretotype
Like Hell

23. The Pretotype Challenge - Outcomes
Dialogue
for Flatter
Organisation
Fit Initiative
to Market
Reality
Culture of
Experimentation
Evidence-Based
Empowered
Middle
Managers
Failure as a
Learning Tool

24. The Pretotype Challenge - Outcomes

25. Thank you!