Pretotyping Primer #5, a sample of pretotyping techniques

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Pretotyping Primer Series
What the Heck is
Pretotyping? #5
Leonardo Zangrando
European Pretotyping Agitator
Pretotype.co.uk

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A SAMPLING
OF
PRETOTYPING
TECHNIQUES

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A marketing
entry point
for an
as-yet
undeveloped
idea
Fake Door

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An inanimate
(or “dumb”)
artifact
acts as a proxy
for the real thing
Pinocchio

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Simulate
with human power
a technology that
would take
too much money
or time to build
Mechanical Turk

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A complete service
experience
without the
infrastructure
required by a
permanent solution
One Night Stand

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Using an existing
product
or service
to pose
as the new offer
under test
Impersonator

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The transition
from pretotyping
to prototyping
of the eventual
product
MVP
Minimum
Viable
Product

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M.V.P.
? ? ? ? ?

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SIMPLY
BRILLIANT!!!

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For more about
each technique
SIGN UP on
Pretotype.Co.Uk/Techniques