Lepton provides a location Intelligence platform , MarketPulse, that organize enterprise business information geographically and make it universally accessible and useful in a unified manner to entire Sales & Marketing ecosystem. It facilitate Connect with right people at the right time at the right place, Optimise people and assets, Make better decisions.

3. Recipe for a Location Intelligence
Solution
•
•
Income, Age
distribution,
Amenities,
Infrastructure
GFK, Nielsen, TNS,
Demographic
IMRB etc.
Visualize
/ Market
Research
Data
Analyze
Business
Data
•
•
•
Location
KPIs
Intelligence
• Sales
• Revenues
• Performance
• Volumes
Channels
Customers
Maps Data
•
•
•
•
•
Predict /
Plan /
Act
Admin Boundaries
POIs & Landmarks
Navigation maps
Land use maps
Base map
End user
benefits

4. Recipe for a Location
Opportunities for
Intelligence Solution
Enterprises
• Customer
segmentation
• Customer quality
analysis
• Demographic
benchmarking
• Planning customized
offerings
Drill Down
Whom to
target? Where
are they?
How are
channels doing?
Predicting
• Channel re-alignment
• Predictive modeling
• Best fit clusters
Planning
Monitoring
What if?
How am I
doing? &
Where?
• Map distribution
channels &
hierarchies
• Sales-force route
planning and
adherence
• Target vs.
achievement
• KPI Analyses
(Maps, Data &
Charts)
• Dashboards &
Reports
• Sales, Revenue,
Customers

5. MarketPulse- Key Highlights
 Channel/ Hierarchy Mapping - The solution has the capability to map any number of
prevalent hierarchies in the enterprise.
 Competition Mapping – Solutions enables users to map, visualize and compare
competitors presence.
 Distribution Gap Analysis - The dealer/retailer spread overlaid against potential market
area .
 Vicinity Analysis - Perform query to locate point
features within a specified distance of another
point feature.
 Demographic Benchmarking
 Ad-hoc querying for train of thought analysis
 Route Rationalization for FOS
 Customer Service as a differentiator
 Target v/s Achievement Analysis
 Rich Dash boarding/Charting Capability

6. MarketPulse- Benefits
 Fully web based solution built on Google Technology
 Requires single deployment at central location.
.  24*7 Accessible – Any time, Any where and Any through Any Smart Device.
 Performance, trends, operational inefficiencies, causal analysis, new expansion areas,
market potential and benchmarking against competition – in minutes rather than hours!
 Export and share important analyses across various stake holders with in the enterprise.
 Automated analysis and data conversion leading to enhanced productivity.
 Collaborative & accelerated decision making.
 A flexible yet exhaustive & user-friendly way to search for regions with high market
potential with favorable business/geographic and demographic environment.
 Market Pulse solution has a configuration based approach, and can be implemented with
very little programming effort other than modifications to reports and forms.
 The flexibility to add additional processes as business grows or changes.

7. Channel/Hierarchy Mapping
Effective visualization of related
large data sets – e.g. thousand /
lakhs of POS (Point of Sales )
across the geography
Visibility into business performance
at the inmost levels in terms of
Geography and Resources

8. Competition Mapping
Solution enables the user to
visualize the competitors presence
against own current existence in
order to exploit opportunities and
capitalize on strengths
Superior knowledge of
opponents offers a legitimate
source of competitive
advantage

9. Distribution Gap Analysis
Analyzing current
existence to the extent
to which they can meet
market demands
The market research
data combined with the
spatial and time-series
component can be
really large.

10. Vicinity Analysis
The process involves creating a
buffer around existing network and
identifying areas with favorable mix of
various demographic parameters for
expansion.

11. Demographic Benchmarking
Identifying potential areas for
recurring revenue, attractive
profit margins, customer
retention, grabbing new
business
Heat Maps for identifying
the potential areas for
market penetration and
acquiring customers

12. Ad-hoc querying
Solution provides an
intuitive web-based
interactive interface for
business users to create or
modify their queries/
reports.
Asset to the decision makers
to self-serve their reports
instantaneously , who need to
dynamically analyze data

13. Route rationalization for FOS (Feet On
Street)
Solution has the capability to
provide suggestions such as
node to node routing, shortest
route calculation, isochrones
construction and route
optimization.
Assigning , monitoring and
Coordinating on Real time
basis !

14. Sales force Tracking and Management
 Field Force Tracking
 Assign Beat Plan
 Monitor Adherence to Beat
Plan
 Check-In/Check-out to the
stores
 Capture Store Information
 Capture Competitors Information
 Visit Planner

15. Customer Service as a differentiator
Customer queries for the
route to the nearest
Dealer / Store / Service
center etc.
Share the
driving
directions
with the
customer - in
real time !

16. Target v/s Achievement
The solution enables the users to
set targets for various KPIs
across different levels within the
mapped hierarchies and also
benchmark the performance
against those target values.

17. Dashboards & Reports
Integrated with maps, these
dashboards are invaluable in
providing a bird’s eye view
of the business spread over
specific geography and
across the key performance
parameters.
There are executive dashboards,
operational dashboards and
network dashboards that can be
used to cater to different user
needs and roles in the
organization

18. Dashboards & Reports
The module can be integrated with
communication systems – e.g.
sms/email – in order to send
alerts/notifications to the user
based upon thresholds set in
specific dashboards.

19. Result of
Analysis
Map View
• Overlays the result of the
analysis on to the maps
Data View
• Populates the entire data for
the analyzed KPI
Analysis
View
• Relevant charts and Graphs
for the analysis

20. Deployment Architecture

21. Bill Of Material (BOM)- Production

22. Bill Of Material (BOM)- SIT

23. Reference Innovation & Transformation
Projects
Overall Best IT
Project
For Airtel
Google’s biggest deal
worldwide for Enterprise
Wide SingleGIS Platform
deal for one of worlds
biggest business houses
spanning Telecom, Retail,
Manufacturing etc.