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REF:http://www.oecd.org/document/3/0,3343,fr_2649_34109_43607427_1_1_1_37443,00.htmlLenteReprise des activitésEven post-recession, aggregate media dollars will fail to return to former levels. Looked at another way, while total US media spending will decrease by 14.6% this year, the $192 billion spent in 2008 will represent the absolute peak of media spending—at least for the next decade. I don’t believe we will ever return to that historic level, for these four reasons: The measurement and accountability mandate will intensify demand for lower-cost, more efficient media. Media fragmentation will force marketers to target their messages to ever smaller niche audiences. Digital technologies are creating new opportunities for firms to self-market, such as a company’s own Website, online videos, e-mail marketing to existing customers and so forth. These channels end up bypassing paid media such as yellow pages and direct mail. There will be a continued emphasis on “earned media,” such as on social networks and other consumer-generated community platforms. This will also siphon dollars away from paid media.
Webnography: un nouveloutil pour les recherches marketing. Un potentiel de collecte de donnéetrès important, maisuneanalyse encore embryonaire.Engins de recherches:Jason Hirschhorn: There are 30 million to 40 million events happening every day on MySpace through the stream. If developers had access to that, they could build all sorts of cool charts, trending, music applications, video applications, photo applications. By opening up the content stream, we are allowing more conduits back to us on the Internet. That ultimately is going to breed more engagement, more people signing up and more usage. eMarketer: What does your deal with Google mean for real-time search?Mr. Hirschhorn: We are literally giving Google a real-time feed of what is going on in our activity stream. Through their algorithms, they are matching that to whatever searches are going on. So if it’s an article that was posted on People.com and someone was talking about it on MySpace, I think the people searching for that article would also want to find out what the Web community is saying around that. “Google understands that the conversations around these pop culture topics are very, very important on MySpace, and they’re relevant to what is going on in the Google search.”Advertising:I think the ad industry in general has to be less conservative about where their ads are placed and should really push on what the technologies are and the kinds of ad units that they’re using. The ad industry needs to look at a portion of their budget as R&D. I guarantee you over the long haul the brands that try those things will enhance their brand image.La publicitésur les réseausociauxestprésentement en forte évolution et ce, principalement au niveau de sespratiques. En effet, les Entreprises ne souhaitent plus seulement se baser sur des information démographique et d’intérêts de bases pour tenterune action de rejoindre, ilsveulentunepreuved’engagement de la part du public àciblerafin de débourser des coutspublicitaires.Mobile : le réseautage social estl’activitéayant le plus de croissancedans le domaine du mobile.Data Base: avec les bd les médiassociauxpossède un quantitégargantuesqued&apos;informationsur les gens et queprésentementil ne sont pas en mesured&apos;analysecettequantitéemonstred&apos;infoafin de faire ressortir des l&apos;information hyper pertinente : par exemple, l&apos;exemple de l&apos;achat de la TV que je tedisaithierCloud: c&apos;estquel&apos;essor des applications web ne fait qu&apos;augmenter la connectivité des gensSocial OS: JolicloudCloud Computing. Cloud computing is the latest super-hyped concept in IT. Although cloud computing is about a very simple idea — consuming and/or delivering services from &quot;the cloud,&quot; there are many issues regarding types of cloud computing and scope of deployment that make the details not nearly so simple. In other words, it is a subject that is ripe for a Gartner Hype Cycle.Data Center Power and Cooling Technologies. The increase in high-density IT equipment (servers, storage and communication), the growing cost and scarcity of power, and the move toward a greener environment are requiring new technology to meet growing needs. Enterprise Information Management (EIM). EIM is an integrative discipline for structuring, describing and governing information assets across organizational and technological boundaries to improve efficiency, promote transparency and enable business insight. The Hype Cycle covers the broad range of technologies and capabilities used to effectively manage information as an asset and deliver information as part of a business service inside or outside the enterprise.Media Broadcasting. The first Hype Cycle published for the television broadcasting industry focuses on technologies that support the digital distribution and monetization of video content. It is relevant to traditional terrestrial broadcasters and other TV service providers, including cable, satellite and IPTV.Mobile Device Technologies. Advances in key mobile technologies — such as manufacturing processes, wireless, chip fabrication, processors, memory, displays and user interfaces — will dramatically change the size, shape and capability of mobile devices during the next 10 years.Photovoltaic Solar Energy. Solar energy is an area of great interest and opportunity for enterprises. Growing worldwide demand for clean energy is coming at a time when solar panel prices are declining due to improved manufacturing technologies and less-expensive raw materials. The complete photovoltaic solar value chain is represented in this Hype Cycle.Virtualization. Virtualization is the process of decoupling layers of IT function so the configuration of the layers becomes more independent of each other. Virtualization changes the way enterprises package and deliver computing. It is disruptive to both IT users and providers, leading to significant levels of hype.
Influences gouvernementales, présence et implication Web, Image sur Internet, people reachEmployeurs, assureurscherchentsur les profiles (nouvellespratiquent)Temps passé sur les SM au bureau, perte de temps (productivité), divulgationsd’information, miseà piedOlympiques,désastresnaturel, Actesterroristes – moyen de comm plus rapide, plus personnalisé