Amazing New Special Sections!!

1. e v e n t o p p o r t u n i t i e s
1
2 0 1 1 m a r k e t m e d i a k i t

2. e v e n t o p p o r t u n i t i e s
2
S n a p s h o t
Ratebase.......................................................................... 250,000
Frequency......................................................................... 7x/year
Established........................................................................... 1994
Subscribers............................................................................96%
a u d i e n c e
Garden Design gardendesign.com
Male/Female....................................... 35%/65% 39%/61%
Median Age........................................... 52 53
Median HHI...................................... $141,318 $135, 621
Home Owners....................................... 96% 96%
Median Net Worth............................... $623,584 $600, 787
Source: MMR 2010, HOH $100,000+
g a r d en d e s i g n is the future of the home: a
new era in which the boundary between indoors and outdoors is
erased, and nature is an integral part of sophisticated design. Every
issue is a meeting place for a new generation of professionals and
enthusiasts from all over the world who have an intimate connection
to the natural environment and a distinctive sense of style. Garden
Design looks at the home not as a mere showcase for material things,
but as an ever-changing expression of the people who live in it.

3. 3
e d i t o r i a l h i g h l i g h t s
Garden Design Departments
hothouse
A lively, eye-catching, ever changing
roundup of news from the worlds
of gardening, landscape design,
horticulture, home design, and
more: from new products to awards
competitions to travel opportunities to
exhibitions and beyond.
grow
Celebrating the pleasures and
possibilities of a single kind of plant,
delivering the gratifying level of detail
and thoroughness that is a hallmark of
the new Garden Design.
vista
Garden Design honors the literary,
artistic, and emotional aspects of
gardening as much as it does hands-on
advice.
know
This is our back-to-basics, how-to
boil-water, from-the-ground-up
advice section, designed to provide
beginning or aspiring gardeners with
the motivation they need to start a new
project.
style
Our Style section is guided by the
principle that the boundary between
indoor and outdoor is fluid.Thus, our
notion of style encompasses furniture,
fabric, and wallpaper as much as plants,
trees, and landscaping.
entertaining
Provides readers real-world advice
on how to make their outdoor space
the perfect setting for dinner parties,
cocktail parties, brunches, picnics, and
more. And it shows them how to bring
a garden-like feel to indoor living
spaces.
edible
Tips on cultivating heirloom fruits
and vegetables; advice on planting
herbs; lots of great recipes; even
instructions for making your own
garden-sourced cocktail bitters and
liqueurs.
profile
Behind all great gardens are fascinating
personalities, and this is where we tell
their stories, whether it’s a close up
look at a groundbreaking sustainable
landscape pioneer or an intimate
portrait of an inspiring home gardener.
almanac
This is Garden Design’s community
forum, a space in which readers can
share pictures of their gardens, convey
garden news from wherever they
happen to live, seek advice (and give it),
and offer lively first-person anecdotes
on the pleasures of gardening.
improving
Here, we provide hands-on tips and
tools for upgrading and maintaining
the bones of the home and garden:
architectural innovations, new
technologies, and breakthroughs in
sustainable hardscaping.
muse
Our back page is devoted to a single,
evocative image or thought that
epitomizes the wise old axiom
“Nature is the muse of all gardeners.”

4. 4
2 0 1 1 e d i t o r i a l c a l e n d a r
January/February
Unique Ferns: the Essential Guide * The Freshest Ideas for Garden-to-
Table Eating * The Timeless Elegance of Wrought-Iron Furniture * The
Splendor of Victorian Glasshouses and Conservatories * Rediscovering
Cut Glass * Why We Love Black Flowers and Other Dusky Jewels *
Natural Beauty: Our Favorite Herbal Soaps, Body Products, and More *
Destination Marfa: The Hidden Treasures of Texas’ Art Mecca
Ad Close............................................. 11/09/2010
Materials Due....................................... 11/19/2010
On Sale...............................................01/04/2011
March
Style Preview! The Best New Finds, from Plants and Furniture to Tableware
and Lighting; PLUS: The Boldest Design Innovations for Your Garden *
Transforming Your Home with Indoor Trees: A Complete Guide * Brand-
New Blooms: 2011’s Prize Roses * Perfect Potting Tables * The Rabbit’s
Guide to Your Garden: Failsafe Bunny-Proofing Strategies
Ad Close............................................. 01/10/2011
Materials Due....................................... 01/12/2011
On Sale............................................... 03/01/2011
April
The Big Garden Challenge: Seasoned Experts Tackle the Toughest
Problems * Inside Out: Interior Designers on Outdoor Style * Travel
Special: The Transcendent Beauty of Kyoto * Making the Mud Room
Your Favorite Place in the House * Great Itineraries: The Ultimate
Hudson River Valley Garden Tour * Resources: Our Favorite Nurseries in
the U.S. * How to Throw a Sumptuous Garden-Themed Dinner Party
Ad Close............................................. 02/04/2011
Materials Due....................................... 02/08/2011
On Sale............................................... 03/29/2011
May/June
Island Style: Making Your Home A Four-Star Resort * Surprising Ideas
for Creating Outdoor Sport and Recreation Areas * The Natchez Trace:
A Trip through the South’s Hidden Eden * Entertaining Special: A
Garden Cocktail Party, Including the Freshest Drink Ideas * The Power
of Single-Color Design Themes, Indoors and Out
Ad Close............................................. 03/14/2011
Materials Due....................................... 03/16/2011
On Sale............................................... 05/03/2011
July/August
Special Feature: The Garden at Night! Includes Plants, Designs Schemes,
and Other Resources for Bringing Out Your Garden’s Nocturnal Glories *
Natural Beauty: The Skin-Rejuvenating Wonders of Succulents * Travel
Special: The Secret Garden Paradises of Buenos Aires * Inside Out:
New York Interior Designer Jennifer Post Takes on the Garden * Great
Itineraries: A Tour of Philadelphia’s Famed Window Boxes * Splendor
in the Grass: Reviving the Art of the Picnic * Garden-to-Table: a Chef’s
Ultimate Summer Tomato Sandwich; PLUS: Perfect Grilled Vegetables,
the Best Kinds of Wood for Barbecuing, and more
Ad Close............................................. 05/04/2011
Materials Due....................................... 05/06/2011
On Sale............................................... 06/28/2011
September/October
the tree issue! Appreciating, Conserving, and Cultivating
America’s Greatest Species * Below the Branches: the Beauty of Bark,
and How to Make the Most of It * Travel Special: The World’s Most
Romantic Tree-Lined Allées * The Art of Espalier: Mastering the Craft
of Training Trees * PLUS: Garden-to-Table: A Farm-Market Tribute,
from Autumn Fruit Tarts to Stylish Market Baskets and More
Ad Close............................................. 07/08/2011
Materials Due....................................... 07/12/2011
On Sale...............................................08/30/2011
November/December
American Heroes: A Special Feature Celebrating the Country’s Most
Innovative and Inspiring Horticulturalists, Landscape Architects, and
Home Gardeners * American Classics: Achieving Old-Fashioned
Comforts in the Modern Garden * Wildflower Special: How to Make
Them Thrive; plus: a Visual Homage to the Wildflowers of Provence
Garden Scents: The Sensory Pleasures of Lavender, Roses, and More
Inside Out: A Special Holiday Edition Featuring Interior Designer
Thomas Jayne * Travel Special: Southern Italy’s Winter Gardens
Ad Close............................................. 09/01/2011
Materials Due....................................... 09/06/2011
On Sale............................................... 10/25/2011
Garden Design reserves the right to make any changes and additions. The editorial calendar is
updated as needed.

5. 2 0 1 1 m a r k e t c a l e n d a r
2011 m a rket ca len da r
Advertising in the Market allows you to reach Garden Design’s affluent readers who
are highly engaged with the magazine and passionate about indoor and outdoor
design. Garden Design Market also offers special advertising sections, featuring the
best products for designing, planting, decorating and entertaining at home and in
the garden.
January/February
market special section: outdoor living
Building an outdoor oasis for the entire family with unique and
comfortable garden structures. Featuring pergolas, trellises, greenhouses,
conservatories, arbors, jungle gyms, playhouses and more.
Ad Close.............................................. 11/09/2010
Materials Due...................................... 11/19/2010
On Sale................................................ 01/04/2011
March
market special section: spring spotlight
Planning and preparing for the new season with a showcase of new
products, flowers, edible plants, tools and accessories, garden art, décor
and more.
market special section: garden-to-table
Bringing garden-fresh ingredients and seasonal flavors into the kitchen.
Featuring edibles, herbs, composting, tableware, flowers, arden art, décor
and more.
Ad Close.............................................. 01/10/2011
Materials Due...................................... 01/12/2011
On Sale................................................ 03/01/2011
April
market special section: entertaining guide
Creating an inviting indoor/outdoor space for guests with the best
products for seasonal entertaining. Featuring edibles, furniture, kitchen
& tabletop items, décor and more.
Ad close............................................... 02/04/2011
Materials due........................................ 02/08/2011
On sale................................................. 03/29/2011
May/June
market special section: entertaining guide
Creating an inviting indoor/outdoor space for guests with the best
products for seasonal entertaining. Featuring edibles, furniture, kitchen
& tabletop items, décor and more.
Ad close............................................... 03/14/2011
Materials due........................................ 03/16/2011
On sale................................................. 05/03/2011
July/August
market special section: outdoor living
Building an outdoor oasis for the entire family with unique and
comfortable garden structures. Featuring pergolas, trellises, greenhouses,
conservatories, arbors, jungle gyms, playhouses and more.
market special section: garden-to-table
Planning and preparing for the new season with a showcase of flowers,
edible plants, tools and accessories, garden art, décor and more.
Ad Close.............................................. 05/04/2011
Materials Due...................................... 05/06/2011
On Sale................................................ 06/28/2011
September/October
market special section: design showcase
Planning and preparing for the new season with a showcase of flowers,
edible plants, tools and accessories, garden art, décor and more.
Ad Close.............................................. 07/08/2011
Materials Due...................................... 07/12/2011
On Sale................................................ 08/30/2011
November/December
market special section: design showcase
Planning and preparing for the new season with a showcase of flowers,
edible plants, tools and accessories, garden art, décor and more.
market special section: gift guide
Planning and preparing for the new season with a showcase of flowers,
edible plants, tools and accessories, garden art, décor and more. Get in the
seasonal spirit with inspired ideas for holiday giving and entertaining.
Ad Close.............................................. 09/01/2011
Materials Due...................................... 09/06/2011
On Sale................................................ 10/25/2011
2011 special section close dates are subject to change.
FEATURED PRODUCT
exclusive monthly positioning
Within each Market Special Section, Garden
Design will highlight one brand with featured product positioning and
bonus online exposure. Your ¼-page ad will receive a custom-designed
“Featured Product” seal driving readers to GardenDesign.com for
more information. Online, your brand will receive a listing within the
popular Products channel, including company information, images
and a link to buy. Additionally, your brand can present a limited-time
special offer for Garden Design readers, which will be promoted in-
book and online.
$1,000 net, plus ¼-page brand ad in special section
This opportunity is available on a first-come, first-served basis.
5

6. 6
e d i t o r i a l t e a m
JAMES OSELAND Editorial Director James Oseland has been the editorial director
of Garden Design since 2010 and the editor-in-chief of SAVEUR since 2006. During his time at
SAVEUR, the magazine won an ASME for best single-topic issue and more than 10 James Beard
Awards, among many other accolades. Prior to his time at Garden Design and Saveur, he was an
editor at Vogue, Organic Style, and Mademoiselle. In 2006 his book, Cradle of Flavor: Home Cooking
from the Spice Islands of Indonesia, Malaysia, and Singapore, was published; it went on to win awards
from the James Beard Foundation and the International Association of Culinary Professionals and
was named one of the best books of that year by Time Asia, The New York Times, and Good Morning
America. Oseland has appeared extensively on American and European television, including The
Today Show and Bravo’s Top Chef Masters, where he appears as a weekly judge; he is also a frequent
guest on radio programs, including The Splendid Table. He is a lifelong, avid (some would say
obsessive!) home gardener.
WILLIAM L. HAMILTON Editor-in-Chief William L. Hamilton comes to Garden Design from ten years as a reporter and
editor at The New York Times, where he covered style, design, and lifestyle trends. Prior to The Times, Hamilton was the editor-at-large at
Martha Stewart Living and an editor at Elle Décor, Metropolitan Home, and Art & Antiques
magazines. He was also publications editor at Hart Howerton, an international architecture
and landscape architecture firm. Hamilton is the author of Shaken and Stirred, a 2004
HarperCollins book based on his cocktail columns in The New York Times, and Alone
Together, a true story of a couple’s 40-year sojourn on a remote Maine island, published by
Boxed Books in 2007. An urban farmer, Hamilton spends his downtime in his garden in the
heart of Astoria, Queens, and travels by truck, a 1966 Ford F100 long-bed pickup. He also
collects classic modernist furniture. The truck comes in handy for moving sofas.
awards Garden Writers Association
2010 winner: silver awards of achievement
• Overall Product – Magazine: Over 100K – Sept/Oct 2009
• Writing – Jenny Andrews, “A Change in the Weather,” March 2009
• Photography – Jonathan Whittle, “Brazilian Bravura,” Jan/Feb 2009
• Graphic Design – Donna Reiss, “Reading Palms,” Jan/Feb 2009
2009 winner: silver awards of achievement
• Overall Product – Magazine: Over 100k – May 2008
• Writing – Jenny Andrews, “Good Enough to Eat,” Jul/Aug 2008
• Writing – Adrian Bloom, “Living Rivers,” March 2008
• Photography – C. Stickel & J. Whittle, “Spanish Treasure,” Sept/Oct 2008
• Graphic Design – Donna Reiss, “Simple Geometry,” Sept/Oct 2008

7. 7
r e a d e r p r o f i l e
g a rd en d es i g n
delivers a highly affluent, influential and sophisticated audience in-book and online.
Garden Design gardendesign.com
Male/Female...................................................... 35% / 65% 39% / 61%
age
18-49................................................................... 42% 40%
25-54................................................................... 61% 54%
Median Age.............................................................52 53
education
College Graduate+................................................... 52% 51%
Postgraduate Degree................................................. 21% 20%
status
Home Owners........................................................ 96% 96%
Married................................................................ 87% 93%
Any Kids.............................................................. 37% 38%
employment
Professional/Managerial............................................. 61% 59%
Any Chief Officers................................................... 20% 15%
personal income
$100,000+............................................................. 29% 30%
Median.............................................................. $70,616 $71,860
household income
$150,000+............................................................. 43% 40%
$200,000+............................................................. 18% 21%
Median............................................................. $141,318 $135,621
total asset value (inc. principle residence)
$1,000,000+........................................................... 37% 30%
Median Net Worth............................................... $623, 584 $600, 787
home value
$500,000+............................................................. 23% 18%
Median............................................................. $355,295 $324,414
Source: MMR 2010, HOH $100,000+

8. r a t e s a n d s c h e d u l e s
Market advertising partners have access to Garden Design’s highly affluent readers who are engaged with the magazine and view
their homes—inside and out—as a creative expression of self. Garden Design will custom-build your ad using our stylishly
formatted ¼- and ⅛-page layouts.
market 2011 rates
Four-Color 1x 3x 4x 7x
¼ Page..........................................$3,870 $3,795 $3,720 $3,565
⅛ Page..........................................$2,540 $2,470 $2,435 $2,335
market 2011 schedule
Issue Space Closing Materials Closing On-Sale
January/February........................................... 11/09/10 11/19/10 01/04/11
March.......................................................01/10/11 01/12/11 03/01/11
April........................................................02/04/11 02/08/11 03/29/11
May/June...................................................03/14/11 03/16/11 05/03/11
July/August.................................................05/04/11 05/06/11 06/28/11
September/October........................................07/08/11 07/12/11 08/30/11
November/December......................................09/01/11 09/06/11 10/25/11
*Rates effective with January/February 2011. Close dates subject to change.
market specs All images and logos must be supplied in high resolution (300 dpi)
garden
designpraes
trudssis
Nonpulta
Verazi
KyotoCityof nature
Great
Historic
Gardens
Easy
Spring
Flowers
12 Edible
Plants
The Great Gardens of Scotland Full-Proof Roses
gardendesignmarket
ture
e
ntally
any.
ustom
vailable
color
ricing
or
Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Superior Succulents Straight to Your Garden
For rock gardens, xeriscaping, drought-resistant plantings and more, see the
difference with Santa Rosa Gardens’ succulents. We specialize in plants you
won’t normally find at your garden center or superstore, so your garden will
shine like no other! Explore the largest availability of succulents, ornamental
grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and
aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up
for our monthly gardeners’ newsletter.
866-681-0856
www.santarosagardens.com
sales@santarosagardens.com
Superior Succulents Straight to Your Garden
For rock gardens, xeriscaping, drought-resistant plantings and more, see the
difference with Santa Rosa Gardens’ succulents. We specialize in plants you
won’t normally find at your garden center or superstore, so your garden will
shine like no other! Explore the largest availability of succulents, ornamental
grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and
aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up
for our monthly gardeners’ newsletter.
866-681-0856
www.santarosagardens.com
sales@santarosagardens.com
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Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Archie’s Island Furniture
Premium Adirondack Furniture
constructed with environmentally
harvested Malaysian mahogany.
Known for our 28 stunning custom
colors, our furniture is now available
unfinished and in a standard color
palette as well. Affordable pricing
on these new options. Call for
details or visit us online.
800-486-1183
www.archiesisland.com
Superior Succulents Straight to Your Garden
For rock gardens, xeriscaping, drought-resistant plantings and more, see the
difference with Santa Rosa Gardens’ succulents. We specialize in plants you
won’t normally find at your garden center or superstore, so your garden will
shine like no other! Explore the largest availability of succulents, ornamental
grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and
aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up
for our monthly gardeners’ newsletter.
866-681-0856
www.santarosagardens.com
sales@santarosagardens.com
Superior Succulents Straight to Your Garden
For rock gardens, xeriscaping, drought-resistant plantings and more, see the
difference with Santa Rosa Gardens’ succulents. We specialize in plants you
won’t normally find at your garden center or superstore, so your garden will
shine like no other! Explore the largest availability of succulents, ornamental
grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and
aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up
for our monthly gardeners’ newsletter.
866-681-0856
www.santarosagardens.com
sales@santarosagardens.com
Superior Succulents Straight to Your Garden
For rock gardens, xeriscaping, drought-resistant plantings and more, see the
difference with Santa Rosa Gardens’ succulents. We specialize in plants you
won’t normally find at your garden center or superstore, so your garden will
shine like no other! Explore the largest availability of succulents, ornamental
grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and
aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up
for our monthly gardeners’ newsletter.
866-681-0856
www.santarosagardens.com
sales@santarosagardens.com
Superior Succulents Straight to Your Garden
For rock gardens, xeriscaping, drought-resistant plantings and more, see the
difference with Santa Rosa Gardens’ succulents. We specialize in plants you
won’t normally find at your garden center or superstore, so your garden will
shine like no other! Explore the largest availability of succulents, ornamental
grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and
aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up
for our monthly gardeners’ newsletter.
866-681-0856
www.santarosagardens.com
sales@santarosagardens.com
Garden
more, see the
in plants you
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s, ornamental
pical palms and
log and sign up
1/8 Horizontal Ad Example
Image Size: 1.75”W x 2.125” H
Headline: Up to 4 words
Text: 25 – 50 words,plus phone number,
company email address and URL
1/4 Vertical Ad Example
Image Size: 3.625”W x 2.25” H
Headline: Up to 6 words
Text: 45 - 75 words, plus phone number,
company email address and URL
Logo included
please send materials to:
Courtney Janka, Production Manager | 407.571.4798 | courtney.janka@bonniercorp.com
contact: Laurie Sanders, Advertising Representative | 407.571.4541 | laurie.sanders@bonniercorp.com
8

9. 9
M a r k e t a d v e r t i s i n g o p p o r t u n i t e s
in-book frequency added-value
7x ¼- page ads: $24,955
FULL-YEAR EXPOSURE FOR YOUR BRAND IN GARDEN DESIGN, PLUS A ROBUST ADDED VALUE PACKAGE: (TOTAL VALUE $8,500)
• (1) eNewsletter sponsorship via 300 x 250 banner unit
• 60,000 bonus run-of-site banner impressions
• GardenDesign.com Company Profile within Products channel for 1 year
• Rotation within Products channel landing page carousel for 1 month
7x ⅛- page ads: $16,345
FULL-YEAR EXPOSURE FOR YOUR BRAND IN GARDEN DESIGN, PLUS A ROBUST ADDED VALUE PACKAGE: (TOTAL VALUE: $6,625)
• 45,000 bonus run-of-site banner impressions
• GardenDesign.com Company Profile within Products channel for 1 year
• Rotation within Products channel landing page carousel for 1 month
4x ¼-page ads: $14,880
ADDED VALUE (TOTAL VALUE: $2,100)
• .GardenDesign.com Company Profile within Products channel for 4 months
• Rotation within Products channel landing page carousel for 1 month
4x ⅛-page ads: $9,740
ADDED VALUE (TOTAL VALUE: $1,600)
• .GardenDesign.com Company Profile within Products channel for 4 months
3x ¼-page ads: $11,385
ADDED VALUE (TOTAL VALUE: $1,250)
• GardenDesign.com Company Profile within Product channel for 5 months
3x ⅛-page ads: $7,410
ADDED VALUE (TOTAL VALUE: $500)
• GardenDesign.com Company Profile within Product channel for 2 months
*Garden Design can also build custom in-book and online marketing programs based on
your timing, budget and brand objectives.
All added value is offered based on advertising commitment with Garden Design. Added value will be fulfilled at end of paid
schedule and online impressions are subject to inventory availability. Added value to completed in fiscal year.