1. 2011 ADVERTISING MEDIA KIT / MARKET

2. MISSION
SAVEUR seeks out stories from around the globe that weave together culture, tradition, and people through
the language of food. On every page the magazine honors a fundamental truth: cooking is one of the most
universal—and beautiful—means of human expression.
AFFLUENT, EDUCATED, PROFESSIONAL
Male/Female .....................................................................40%/60%
Median Age ........................................................................48
Median HHI ........................................................................$111,348
Post Graduate Study+ ......................................................24%
Professional/Managerial .................................................43%
INFLUENTIAL HOME COOKS & FOODIES
Against the competitive set, SAVEUR ranks:
INDEX
#1 Cook for fun 2+ times/week ....................................323
#1 Barbeque .....................................................................154
#1 Entertain at home ......................................................170
#1 Home cooking virtuosos ...........................................125
#1 Influential consumers: Cooking ...............................216
#2 Influential consumers: New food items .................348
#2 Family/friends often ask for and trust
my advice about cooking ..........................................171
#3 Bake ..............................................................................177
#3 Influential consumers: Grocery Shopping ..............191
INFLUENTIAL HOME COOKS & FOODIES
91% Agree: When I find a brand I like, I stick to it
83% Agree:If a product is made by a company I trust,
I will buy it even if it's more expensive
77% Buy based on quality, not price
73% Buy brands that reflect their style
62% Willing to pay more for a prodcut that is
environmentally safe
60% Prefer products that offer the latest in new technology
Source: MrI Spring 2010; Competitive Set: Bon Appetít, Food & Wine,
Travel & Leisure, Conde Nast Traveler; SAVEUR is a P-Prototype

3. 2011 EDITORAL CALENDAR
Advertising in The Market allows you to access SAVEUR's affluent readers who are highly engaged with
the magazine and passionate about food and travel. The Market also offers special advertising sections,
featuring the best products and services for home cooks, culinary travelers, and food lovers.
JANUARY/FEBRUARY AUGUST/SEPTEMBER
SPECIAL ISSUE • THE SAVEUR 100 Culinary Travel: A worldwide guide to authentic, hands-on
SPACE CLOSING 11/05/10 eperiences. Readers can indulge their passion for travel and
MATERIALS CLOSING 11/09/10 cuisine while they explore new destinations.
ON SALE DATE 12/28/10 SPACE CLOSING 06/06/11
MATERIALS CLOSING 06/08/11
MARCH ON SALE DATE 07/26/11
Culinary Travel: A worldwide guide to authentic, hands-on
experiences. Readers can indulge their passion for travel and OCTOBER
cuisine while they explore new destinations.
Culinary Education: A look at the finest and most well-respected
SPACE CLOSING 01/03/11 sources of education in the culinary world.
MATERIALS CLOSING 01/05/11
SPACE CLOSING 08/01/11
ON SALE DATE 02/22/11
MATERIALS CLOSING 08/03/11
ON SALE DATE 09/20/11
APRIL
SPECIAL ISSUE • SANDWICHES
NOVEMBER
SPACE CLOSING 02/07/11
MATERIALS CLOSING 02/09/11 Gourmet Gift Guide: Holiday entertaining essentials and
ON SALE DATE 03/29/11 unique gift ideas for food lovers.
SPACE CLOSING 08/29/11
MAY MATERIALS CLOSING 08/31/11
Culinary Education: A look at the finest and most well-respected ON SALE DATE 10/18/11
sources of education in the culinary world.
SPACE CLOSING 03/07/11 DECEMBER
MATERIALS CLOSING 03/09/11 Gourmet Gift Guide: Holiday entertaining essentials and
ON SALE DATE 04/26/11 unique gift ideas for food lovers.
SPACE CLOSING 10/03/11
JUNE/JULY MATERIALS CLOSING 10/05/11
SPECIAL ISSUE • AMERICAN BBQ
ON SALE DATE 11/22/11
Outdoor Grilling: A guide to products, tools, and specialty
foods any master-griller would be inspired by.
SPACE CLOSING 04/11/11
MATERIALS CLOSING 04/13/11
ON SALE DATE 05/31/11 Dates and editorial contents are subject to change.

4. 2011 MARKET RATES
EFFECTIVE ISSUE DATE: JANUARY/FEBRUARY 2011
RATE BASE: 325,000
1X 4X 9X
1/4 PAGE UNITS (LOGO INCLUDED)
COST PER INSERTION……………………………………………………………………………………$4,648 $4,186 $2,958
1/8 PAGE UNITS
COST PER INSERTION……………………………………………………………………………………$2,813 $2,532 $1,788
1/4 PAGE AD 1/8 PAGE AD
FOR MORE INFORMATION, CONTACT:
Laurie Sanders
407.571.4541
Laurie.Sanders@bonniercorp.com
Costs listed as net. All rates subject to change.
Last updated 10/10

5. 2011 SHOPPING BASKET RATES
EFFECTIVE ISSUE DATE: JANUARY/FEBRUARY 2011
RATE BASE: 325,000
1X 4X 9X
FOUR COLOR
1/3 Page ........................................................................................................................... $10,093 ............... $9,074 ..................$8,580
1/6 Page ........................................................................................................................... $5,335 ................. $4,804 .................$4,539
1/12 Page .......................................................................................................................... $3,026 ................. $2,730..................$2,563
1/24 Page ......................................................................................................................... $1,679 .................. $1,508 ..................$1,430
FOR MORE INFORMATION, CONTACT:
Laurie Sanders
407.571.4541
Laurie.Sanders@bonniercorp.com
Costs listed as net. All rates subject to change.
Last updated 10/10
SAVEUR SHOPPING BASKET PAGE

6. 2011 MARKE T & SHOPPING BASKE T SPECS
THE MARKET AD SIZES AND MECHANICAL SPECS
1/4 PAGE UNIT: Please provide 50-65 words of copy, telephone number and web site plus one high-resolution
(300 dpi) horizontal photograph, and logo.
1/8 PAGE UNIT: Please provide 25-35 words of copy, telephone number and web site plus one high-resolution
(300 dpi) vertical photograph.
A final layout of your ad will be returned to you via email. Please forward materials to Courtney.Janka@bonniercorp.com
THE SHOPPING BASKET MECHANICAL SPECS AD SIZES
Supplied materials that do not comply with the following SIZE OF AD WIDTH HEIGHT
specifications will be corrected and the advertiser billed for the
required production.
1
⁄3 square 5 4.8
AD SIZES: All ads must be created to exact size specifications
1
⁄3 vertical 2.45 9.75
listed on the rate card or will incur charges for resizing. 1
⁄6 horizontal 5 2.3
REQUIRED FORMAT: PDF/X-1a format is the required file format 1
⁄6 vertical 2.45 4.8
for submission. When preparing PDF/X-1a files, careful attention
must be paid to ensure they are properly created and will
1
⁄12 square 2.45 2.3
reproduce correctly. Please see Adobe.com/products/acrobat/ 1
⁄24 horizontal 2.45 1
pdfs/pdfx.pdf for guidelines and instructions. Files should conform
to SWOP guidelines, and total ink density should not exceed All marks should be offset at least 1.25" from trim All ads supplied must
300%. View specifications online at www.swop.org. be CMYK. For ads requiring spot color, please contact your production
MEDIA TRANSFER: CD-ROM, DVD *ELECTRONIC
manager for specifications
TRANSMISSIONS
Ad files can be delivered via our Ad Portal at adportal.bonniercorp.
com. For ads supplied electronically, advertiser must supply
an additional content proofing file. If one is not supplied, a ADVERTISING SPECIFICATIONS
confirmation PDF proof will be sent to advertiser for approval and MAGAZINE TRIM SIZE ...............................................................87⁄8” X 107⁄8”
an Epson proof will be made for full page ads and spreads, and
SPREAD TRIM SIZE ......................................................................173⁄4” X 107⁄8”
additional charges may apply. We do not accept ads via e-mail.
Electronic files are stored for one year only, unless otherwise SPREAD SAFETY SIZE .................................................................171⁄4” X 103⁄8”
requested in writing. SPREAD GUTTER SAFETY .........................................................1⁄4” per page
BINDING METHOD......................................................................Perfect
INSERTS: Consult your advertising representative. Production,
design and prepress services are available; rates upon request. PRINTING METHOD ....................................................................Web offset, 4-color
BINDING: Perfect Bound, Jog: to Foot.
2011 CLOSING DATES
SHIPPING ADDRESS AD CLOSE MATERIAL ON SALE
ISSUE DATE DATE DUE DATE
Bonnier Corporation
SAVEUR Magazine JANUARY/FEBRUARY 11/05/10 11/09/10 12/28/10
ATTN: Courtney Janka MARCH 01/03/11 01/05/11 02/22/11
460 N. Orlando Ave., Suite 200 APRIL 02/07/11 02/09/11 03/29/11
Winter Park, FL 32789 MAY 03/07/11 03/09/11 04/26/11
407.571.4798 JUNE/JULY 04/11/11 04/13/11 05/31/11
AUGUST/SEPTEMBER 06/06/11 06/08/11 07/26/11
OCTOBER 08/01/11 08/03/11 09/20/11
NOVEMBER 08/29/11 08/31/11 10/18/11
DECEMBER 10/03/11 10/05/11 11/22/11

7. ONLINE ADVER TISING
SAVEUR.com attracts an affluent, luxury user that is passionate about food and travel. Our users look to us
for in-depth, trustworthy content that is rich in experience and authenticity. As a partner of SAVEUR.com,
you can build awareness and drive visitation amongst this influential target.
SAVEUR editors carefully curate SAVEUR.com with aggregate content from around the world. Whether it's finding the
most authentic tamale recipe, the best travel guide of San Francisco, or an exclusive feature from a writer on the best
vineyards of South Africa, you can find the best food journalism from around the world on SAVEUR.com.
SAVEUR.COM VISITOR
SAVEUR.com attracts an active and engaged audience of
affluent consumers every month.
Male/Female ........................................... 31%/69%
Age 18-49 ............................................... 48%
Average HHI ............................................ $142,700
Post-Graduate Degree ............................... 42%
Spent 15+ Minutes on SAVEUR.com ............. 62%
Average number of minutes spent ............... 15
Source: 2009 Reader Engagement Study, Walker Communication
SAVEUR.COM TRAFFIC
Our site has been growing at an impressive rate, which has only
increased with the site's relaunch in August 2009.
Average unique visitors ....................... 296,678* ..... (+62% YOY)
Average page views ............................ 2.2 MM* ..... (+69% YOY)
Enewsletter subscribers ....................... 124,558+** .. (+69% YOY)
Custom email subscribers .................... 110,000+ .... (+187% YOY)
*Omniture (Jan 09-Spe 09 vs. Jan 10-Sep 10)
**Silverpop (Sep 10)
SAVEUR.COM HOMEPAGE

8. ONLINE ADVER TISING
SAVEUR.com offers multiple opportunities to customize your brand message and connect directly with our growing
online audience. Each option aligns your brand with SAVEUR's digital content while driving traffic to your website.
BANNER ADS 300x250 728x90 160x600
These ads can target specific sections of SAVEUR.com or can be ROS
(run-of-site). We offer rich media and geo-targeting capabilities as well.
Rate Card CPM=$25 (e.g. $20,000 for 800,000 impressions)
BANNER AD DESIGNS
SAVEUR can design custom ad units for your brand using your assets and
linking to your website.
Cost varies based on needs.
THE MENU ONLINE
SAVEUR.com's promotions and contest page featuring can't-miss offers. A
listing includes a photo, 50 words of copy, and your URL.
$4,000 / One-month listing
MARKETPLACE PROFILE
Be part of SAVEUR's online directory of your favorite products and services. A
profile includes your company bio, product information, a photo, and a link.
$2,500 / Six-month profile
CUSTOM EMAIL
Sent to 110,000+ opt-in subscribers, the email can be customized and drive
qualified traffic to your website.
$10,000 / Custom Email
ENEWSLETTER SPONSORSHIP
Sent to 124,000 opt-in subscribers, driving them to SAVEUR.com to view
newly added content. Your brand can have 100% share of voice with a
160x600 banner plus a 100x100 spotlight featuring 20 words of copy and a
photo presented in a style similar to edit.
$5,000 / eNewsletter
*All rates are subject to change pending increases in list size. The CPMs proposed in the media plan presented here DO
NOT include RIch Media fees, or any incremental cost(s) that are or could be associated with the delivery of the campaign.
EXAMPLE OF SAVEUR.COM WEEKLY NEWSLETTER