"Big Data" is a term as ubiquitous as data itself, but it is more than just a way to describe the massive amount of information created every day. In fact, I would argue that it is more of a dynamic than a one-dimensional term. In this presentation, I walk business audiences through the history and rise of big data, the four Vs of big Data, and end by looking at some practical applications and recommendations. Originally presented on February 26, 2013 in Washington, DC at the US Chamber of Commerce.