Social Media Marketing, huh?
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Spiderpop Media Social Media Presentation Leslie Jarrard Social Media Strategists leslie@spiderpopmedia.com
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Social Media Marketing, huh?
- 1. huh? “Social Media Marketing” Presented by Spiderpop Media
- 2. Social Media is the collection of tools and online spaces available to help individuals and businesses accelerate their information and communication needs. ! comminitymanagers.pbwiki.com
- 3. In other words… Social Media is people having conversations online
- 4. Why should you care?
- 5. Often, these conversations are about you.
- 6. People are sharing their thoughts and ideas here… • Blogs • Micro Blogs • Online Chat • Widgets • RSS • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 7. Social networks are now a regular part of the online experience with 64.1% of active internet users spending time managing their profile. Universalmccannwave4
- 8. 394,000,000 users watch video clips online Universal McCann’s Wave 3 Report 2008
- 9. 321,000,000 users read personal blogs Universal McCann’s Wave 3 Report 2008
- 10. 78% of consumers trust peer recommendations
- 11. only 14% trust advertisers
- 12. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 13. 34% of bloggers post opinions about products brands
- 14. 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
- 15. Starting to get the picture?
- 16. So, what can Social Media Marketing do for you?
- 17. Improved search engine rankings Low cost Learn customer preferences Gain credibility of the “crowd” Increased traffic to your website Brand building Driving conversations Customer Engagement Reputation management …and Increase sales in your product or service
- 18. Planning Begins Strategic Consulting: Development of a full marketing and branding campaign utilizing social media Social Media Policy Development: Assistance in the development of your internal and external social media policies Social Media Management: Implementation and management of your campaign Social Media Training: Training so that you can effectively implement and manage your own campaign Presented by Spiderpop Media
- 19. Optimize Profiles for Social Network Install Reputation Web Sites Management Analytics Provide Create Customer SEM Insight Your Strategy Social Media Campaign Content Begins Email Syndication Marketing Plan Web Site Blog SEO Marketing Keyword Search Presented by Spiderpop Media
- 20. Creative Services Banner Advertising: One click of the mouse and viewers are directed to products and services on your website User Centric Design: Places the customer at the center of the product and design process Ecommerce Platform: Better images and videos increase online sales Landing Pages: Makes users happy, increases conversion rate of your website, and takes the viewer directly to the information they are looking for Rich Media: Communicates information with powerful images, video, audio, animation, applications, and games Presented by Spiderpop Media
- 21. Now, let’s get started!
- 22. Image Credits http://www.activegarage.com/what-is-social-media http://farm3.static.flickr.com/2231/2336528544_12c8c64896.jpg http://www.easyweddingsearch.com/pro/wp-content/uploads/businessweekblog.gif http://www.socialmediatoday.com/SMC/62067 Credits UniversalMcCannRepot Wave 4 Socialnomics.net – Eric Qualman http://mashable.com/2008/12/29/benefits-of-social-media-marketing/ comminitymanagers.pbwiki.com Presented by Spiderpop Media