11. and also: Community of innovation? Source: http://mystarbucksidea.force.com/
12. Types of online community Led by individuals Led by organisations Content oriented Conversation oriented Magazine off-shoots Fan forums Hyperlocal sites Customer forums Community blogs Campaign communities Big group forums
13. Types of online community Led by individuals Led by organisations Content oriented Conversation oriented http://www.kumb.com/forum/ http://www.nme.com/boards/ http://conservativehome.blogs.com/thetorydiary/ http://en.community.dell.com/
14. Goals for community engagement Listening Audience insight, understanding views Buzz generation Stimulating discussion, encouraging sharing Discussion & Response Driving take-up, asking for feedback Co-production Working with a community to produce a resource
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18. 2.8m uniques/month 27,000 forum posts/day 50 volunteer moderators 82,000 pageviews 150+ case studies 900 posts/month