All too often content is overlooked when designing and building a website. The problem is that users rarely come for the design or experience — they come for the content! Shay Howe will talk about developing the right strategy for web writing, the qualities of great web content, and how to bring that content to life with design.

2. HELLO, I’M SHAY HOWE

4. ONLINE CONTENT IS BAD. REAL BAD.

5. CONTENT IS LOW PRIORITY.

6. CONTENT IS LAST MINUTE.

7. USERS NOTICE BAD CONTENT.

9. MAKE YOUR CONTENT WORK.

11. DEVELOPING A STRATEGY

12. THINK “LIFECYCLE” NOT “LAUNCH”.

13. STOP THE SEPARATION.

14. STOP THE SEPARATION.

15. STOP USING LOREM IPSUM.

17. ANSWER MORE THAN “WHAT”.

18. SET GOALS.

19. DETERMINE ACCOMPLISHMENTS.

20. RECOGNIZE RISK.

21. OUTLINE CONTENT STRUCTURE.

23. IDENTIFY ROADBLOCKS.

24. DETERMINE OVERALL MESSAGING.

26. ASSIGN LAUNCH PRIORITIES.

27. DECIDE CONTENT HIERARCHY.

28. PREPARE SUB PAGE RECOMMENDATIONS.

30. WRITING QUALITY CONTENT.

31. QUALITIES OF GREAT CONTENT.

32. CONTENT CONSIDERATIONS.

34. FORGET THE SALES PITCH.

35. KEEP CONTENT UNDERSTANDABLE.

36. COMMUNICATE CONVERSATIONALLY.

39. DO NOT BRAG.

40. AVOID INDUSTRY SLANG.

42. APPLY YOUR HIERARCHY.

44. MAKE CONTENT SCANNABLE.

46. STYLIZE YOUR TEXT.

48. PLAY WITH DIFFERENT FONTS.

50. USE CONTRASTING COLORS.

52. APPLY CLEAN RAGS.

53. CLEAN RAGS APPLIED.

55. EXERCISE WHITE SPACE.

57. MAKE GRAPHICS AND TEXT COINCIDE.

62. TAKE ADVANTAGE OF CSS

64. IN REVIEW.

65. THANK YOU!