This document discusses user experience (UX) design at EPiServer. It defines UX as encompassing a user's entire interaction with a company, services, and products. The UX process involves understanding users through research, developing concepts through ideation, refining designs, and validating solutions. Research methods can include interviews, observations, and usability testing. Ideation uses design studios to generate ideas through sketching, pitching, and critiquing concepts. Designs are refined through adding details and validating solutions works as intended. UX at EPiServer focuses on collaborative design, generating options, repeatable processes, early validation, and measuring key performance indicators.

1. UX at EPiServer
Christopher McCann, UX Team lead
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2. What is UX ?
What is your definition ?
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3. Wednesday 16 July 14

4. “User experience”
encompasses all aspects of the end
user's interaction with the
company, its services, and its
products.
Jakob Nielsen and Don Norman
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5. Good Usability
User Needs Business Needs
Technology
Useful Valuable
Feasible
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6. UX Process ... sort of
START HERE HypothesisDevelop
Concepts
Refine
Designs
Bring to LifeValidate
Understand
Users
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7. Research
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8. You are not the User
Only through research can we uncover people’s pain, needs, and
goals, in context.
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9. Why Customer Research ?
“Insights about your customers or users were never discovered sitting at
your f?*king couch”.
- Will Evans
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10. Insight Graph
Source: Norman, Landauer 2000
Will Evans
Insights
People
0
12$
Lots$
People&
Insights&
zero&users&give&zero&insights&
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11. Types of Customer Research
Strategic Product Direction
'Validate your convictions'
Product Development
'Expose user to hypothesis designs'
Optimization
'Refine the design'
• In-person interviews
• Observational Walkthroughs
• Diary Studies
• Storyboard Feedback
• Prototype Validation
• Scenario Testing
• Usability testing - pre release
• Live testing - post release
• A/B Testing
Qualitative
Quantiative
Refinement
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12. Commerce User Research
Parm
Rebecca
Emily
Therese
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13. Ideation - Develop
Concepts
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14. Ideation - Design Studio
Design Studio provides a structure for pairing the iterative
design processwith generation of
numerous ideasand solutions for a given problem.
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15. DIVERGE CONVERGE
Create
Choices
Make
Choices
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16. Sketch. Pitch. Critique.
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17. Everything will be timed
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18. 5:3:2
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19. Sketching
Square, triangle, circle, line
Just enough to communicate idea
Does this solve the problem outlined ?
More from presentation / critique then sketches themselves.
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20. 5minutes to sketch
6-8 concepts
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21. Critique
3minutes to Pitch
How you addressed the goals
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22. 2minutes to critique
2-3 ways design solves problems
1-2 ways of improving design
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23. Warning
Design Studio will NOT
generate the final
solution
!
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24. Commerce Design
15
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25. Refine the Design
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26. The Real Design Process
Magic
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27. Sketch → Low Fi →
Hi Fi
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28. Refine and add details
Interface pattern library
Synchronize products unify solutions between product
Industry best practices / trends
Magic Powers
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29. Validate
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30. •DS
Gopher, Everett ?
‘The only way to know if you like something is to try it’
Validate what we have built
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31. Is all this making a difference ?
MEASURE
SOMETHING
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32. SUS - Standard Usability Scale
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33. EPiServer UX Principles
Collaborative Design over designing on an island.
Design + Product Management + Development = 1 team
Generate many options over quickly coming to a solution
Repeatable & Routine over consistently new processes and methods
Focus on solving the right problem over designing the next “cool” feature.
Early customer validation over releasing products with unknown end-user value.
Quick design over heavy wireframes, or specs
Measuring KPIs over undefined success metrics
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34. UX isn’t a
skill set
UX is a
mindset
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