A joint presentation with Fraser Green and Holly Wagg from Good Works and Todd Jamieson from Envision Online at AFP Fundraising Day, Ottawa, May 2014. Your website is the face your chariy shows to the world. It’s your only chance to make that all-important first impression. What kind of impression are you making? In this fast-paced session, you will quickly learn how to evaluate the effectiveness of your current site and how to make it ‘sing’ to donors and prospects. In just 60 minutes, you’ll get 20 practical tools that you can use the minute you get back home.

1. Websites that Work

2. Holly Wagg
Fraser Green Todd Jamieson

3. #1

4. #2#2

5. #3

6. #3 – Architecture

7. #4

8. #4

9. #4

10. #5

11. #5 – All about the cause

12. #6
NEVER
static
anymore

13. #7

14. #7

15. #7

16. #7

17. #8

18. #8 - Homepage

19. #8 - Homepage

20. #8 - Homepage

21. #9

22. #10

23. #10 – Readability
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• many different fonts
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Common Design Crimes

24. #10 – Readability
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25. #11

26. #11

27. #11

28. #12

29. #12

30. #12

31. #12

32. #12

33. #13

34. #13

35. #13

36. #14
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37. #15

38. #15 – Optimize donation Page

39. #15,1 – Optimize donation Page

40. #15.1 – Optimize donation Page

41. #15.2 – Optimize donation Pages

42. #15.3 – Optimize donation Pages

43. #15.4 – Optimize donation Page

44. #15 – Optimize donation Pages

45. #15 – Optimize donation Pages

46. #15 – Optimize donation Pages

47. #16

48. #16

49. #17

50. #17

51. #17

52. #17

53. #17

54. #18

55. #18 – Content Driven

56. #18 – Content Driven

57. #19

58. #19

59. #19

60. #19
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61. #19
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62. #19
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63. #19
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64. #19
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65. #20

66. Thank you