There are tons of Facebook “Dos & Don’ts” to sift through when creating your social content. At times it can be a bit overwhelming. That’s why we have come up with some tips that can apply to virtually every type of business. Learn more about Levelwing's Social Communication Strategies: http://ow.ly/eLEjx

1. 5 TIPS FOR
FACEBOOK SUCCESS

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WHY READ THIS DECK?
There are tons of Facebook “Dos & Don’ts” to sift through when creating your social
content. At times it can be a bit overwhelming. That’s why we have come up with
some tips that can apply to VIRTUALLY EVERY TYPE OF BUSINESS.

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#1 FREQUENCY IS KEY
GOAL: Present your audience with helpful information and
shareable stories. Avoid inundating fans with frivolous
updates.
WE RECOMMEND: One post per day and no more than 5 or
6 posts per week.
NOTE: If you are using paid media to promote a post and
drive increased engagement, best results occur when paid
media runs for 12 to 24 hours after the message was
originally posted.
Image Source: SmallBizTrends

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#2 TIMING MATTERS
GOAL: Update your brand pages when it makes the
greatest impact with your audience.
WE RECOMMEND: Get to know who your Facebook friends
are. Analyze demographics, interests and location to decide
which times might work best.
NOTE: Test various times and content catered to different
community members in order to determine an optimal mix
that generates the most social engagement.
Image Source: Wikipedia

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#3 PICTURE PERFECT
GOAL: Increase engagement with your brand updates.
WE RECOMMEND: Draw attention to your posts by mixing
up your text-only updates with inviting photos, infographics
and videos.
NOTE: User-generated content usually has higher
engagement rates than text-only updates from the brand.
Therefore, encourage your audience to share their photos
pertaining to your brand.
Image Source: DigitalTrends.com

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#4 (NICELY) TELL YOUR FANS WHAT TO DO
GOAL: Get your fans to like or share your post or page
WE RECOMMEND: Similar calls-to-action are imperative to
paid ads as well; you have to tell your audience what you
want them to do. If shares are important, ask them to
share the post with friends. If likes are important to your
brand, find creative ways to tell them to like the post.
NOTE: Every time a person likes your post, it is sent out to
their social network, increasing your brand’s organic reach.
Image Source: SmallBizTrends

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#5 LEAVE IT OPEN
GOAL: Avoid Facebook fan fatigue.
WE RECOMMEND: Leaving your page open for comments,
shares and conversation is a great way to engage fans. Fill-
in-the-blank updates and asking open-ended questions can
be added to the content messaging mix in order to increase
interactions on the page.
NOTE: Open-ended updates require a watchful eye and
careful planning. Page administrators should be prepared to
respond to inquiries or hide offensive content.
Image Source: SmallBizTrends

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LIKE WHAT YOU SEE? WANT TO SEE MORE?
Visit our sponsors at Levelwing.com
At Levelwing, we specialize in interpreting data and providing you with applications (and not just
graphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENT
RECRUITMENT. We help companies utilize data to OPERATE WITH GREATER CLARITY +
PROFITABILITY.
Bottom line, we move your business forward by helping you make sense of your data so that
you can ACHIEVE WHAT COULD BE.
For additional information, please contact:
STEVE PARKER, JR.
Co-Founder & Managing Partner
steve@levelwing.com
1 + 843.631.4587