2. Where to start Conduct a planning (or feasibility) study to determine: How much can be raised How long it will take From whom How to be successful while maintaining annual giving Treat this as the first stage of a campaign.
40. The Museum as a philanthropic priority to interviewees
41.
42. External (Campaign Committee, Board, Members)Case for Support Plan and Timeline Availability of Prospective Donors, Coordinating with Annual Giving
51. Use wealth screening, the planning study, small group prospecting sessions with board members, and ongoing, one-on-one prospecting and assignment meetings
Tip: The Museum should not recruit a Chair, or a Committee, or raise campaign funds to help pay for fund-raising prior to conducting the study.
Preliminary gift indication levelsTimingPlanned giving informationObstacles to successOther issuesEmail Survey FindingsEvaluationCase statement componentsVolunteer leader recommendationsFinancial potential by constituencyPotential impact of campaign on annual fund raising