Instagram

2. Instagram is an
online photosharing, videosharing and social
networking service
 Initial release:
October 6, 2010
(3 years ago); Android
- April 2012.
 Website
instagram.com
 For users app is free


3. More than 150 million monthly active
users
 16 Billion Photos Shared in total
 1.2 Billion Likes and 55 Million Photos
shared every day
 Over 60% of the Instagram community is
located outside of the United States

From: http://nitrogr.am/instagram-statistics/

4. 
Take a photo
(or video)

Choose a filter to
transform the color,
mood, border and
tonality of the photo

5. Add a description (and
tags)
 Add to Photo Map
 Share it with Facebook,
Twitter, etc.


6. Edit profile
 Follow other users
 Like and comment
photos


7. 1. #love331,352,214 photos
2. #instagood167,673,109 photos
3. #me149,964,705 photos
4. #cute129,508,254 photos
5. #follow128,349,751 photos
6. #like127,442,923 photos
7. #photooftheday123,869,430 photos
8. #tbt110,591,513 photos
9. #followme108,349,655 photos
10. #girl106,567,638 photos
From: http://web.stagram.com/hot/

8. Direct users to the brand’s homepage
 Engage with users to build an online
community
 Encourage users to take part in actions,
contests and promotions
 Provide content from brand-related to
product specific
 Over 1000 brands and companies have
joined Instagram to date


9. #
Brand
Followers Posts on
Hashtag
1
Nike
2,661,270 18,961,687
2
Starbucks
1,674,936 6,651,450
3
NBA
1,480,352 3,186,222
4
Adidas
1,094,731 4,425,780
5
Topshop
1,525,555 2,479,941
6
Forever 21
2,077,407 1,929,137
7
Vans
775,268
8
Michael Kors
1,337,810 1,476,951
9
Red Bull
956,085
10
Victoria’s Secret
2,660,509 1,153,375
From: http://50.nitrogr.am/
7,002,911
1,970,626

11. Red bull launched their new line of products called Editions. Editions
introduces 3 new flavors that coincide with the 3 Red bull colors, Red
(cranberry), Blue (blueberry) and Silver (lime). Red bull, in collaboration with
We Are Social, then created the “Instagram Your Inspiration” Campaign.
From:
http://itspixelperfectblog.
wordpress.com/2013/06/
26/10-best-brandcampaigns-oninstagram/
Fans were encouraged to upload pictures of what they think inspires each color (flavor)
with one of the corresponding hashtags #rededitionplease , #blueeditionplease or
#silvereditionplease. Qualifiers will be sent a can of the flavor they chose to try.
Qualifying photos were also collaged and made into posters around the UK.
It was rather interesting and encouraged fans to get creative.

12. 



The
banknot
e-like
flyer
5000 rub
= 114 €
The film
starts at
24.10.13
The film is
about
Russian
wedding
(Горько!
= Kiss!)

13. Take part in the action
Gorko!(Kiss!) in Instagram
and win 100 bottles of
champagne BRILLANTE!
Add a picture or a video
with friends, family,
wedding guests who
shout Gorko!(Kiss!) with
the hashtag #горько.
Photo or video that will
bring together the most
likes will receive 100
bottles of champagne!