This presentation was logo redesign presentation created by three of my Digital Media team members and I. Our job was to design a new look for the Council on Aging, an organization that provides services for an elderly demographic.

2. St. Charles Council on Aging, Inc.
Redesign

3. Topics to be Discussed
I. A closer look on successful logos.
II. A review of the old design.
III. The unveiling of our design.

4. What exactly is a logo?
And how are they used?

5. Two Elements of Successful Logos

6. Usage of Simple Shapes

7. Has a Limited Amount of Colors

8. Examples

9. Examples

10. Examples

11. The Previous Design

16. How We Fixed the Problem

25. !
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About us !
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St. Charles Council on Aging, Inc.
Administration Office !
! 626 Pine Street, Suite A ST. CH ARL ES
! St. Charles Council on Aging, Inc. is a non- Hahnville, Louisiana 70057 COUNCI L ON AGI N G
! profit organization serving as the Area
! Agency on Aging for St. Charles Parish. It is
the responsibility of this agency to
! Phone: (985)783-6683
administer a comprehensive and coordinated
!
service system that provides the kinds and
! levels of services needed by the elderly and Fax: (985)783-1996
! to seek adequate resources for those
! services.
!
! St. Charles Council on Aging, Inc. is Email: information@stcharlescoa.com
! governed by a thirteen (13) member
! volunteer Board of Directors. Website:
! A twenty-one (21) member volunteer www.stcharlesparish-la.gov
! Advisory Council is responsible for planning
Go to Department/Agencies
and evaluating services. A paid staff
! Council on Aging
supervises and administers the services
!
provided by the Council on Aging.
!
! If you or someone you know is interested in
! becoming a volunteer on the Advisory
Council or the Board of Directors, please
contact us at (985) 783-6683 for more
An Equal Employment Opportunity
information.
Agency. !
St. Charles Council on Aging, Inc. Area Mission
Agency on Aging provides services to seniors
sixty (60) and older without regard to race,
To insure preference is
color, national origin, religion, sex, political
affiliation or disabilities. given to older persons with
the greatest economic and
St. Charles Council on Aging complies with social need, and to provide
Section 504 of the Rehabilitation Act of as many services as possible
1973. The Louisiana Relay Systems Service
in the most efficient and
number for the deaf is (504) 949-4413.
effective manner.
!

26. !
!
!
! THE NATIONAL FAMILY CAREGIVERS
!
! Services Provided SUPPORT PROGRAM
Services designed to give support to the
! ! caregivers of older persons or older persons who
! care for a disabled person under 60. The services
! in this program include
ACTIVITY CENTERS HOMEMAKER · Information and Assistance:
!
Activity Centers serve as community focal Provides assistance with light housework to
! points where meals, social, recreation, eligible homebound senior citizens
Provides information about available
resources for the caregiver.
! education, and health maintenance activities
· In-Home Respite:
! are provided. INFORMATION AND ASSISTANCE
Provides personal care in the home in order to
! CRIME PREVENTION Information on available resources, depending on
give a brief period of relief or rest for the
! Includes efforts to educate seniors in ways to
each individual’s needs. Referrals are made for
caregiver.
clients and are followed up to assure receipt of
! protect their property and persons. services.
! TRANSPORTATION
! CONGREGATE MEALS LEGAL ASSISTANCE
Transportation is available to Activity Centers,
! A hot, nutritious meal is served Monday Legal counseling and information. meal sites, banks, local medical facilities (St.
through Friday in a group setting at the sites
! listed below: Charles Parish), Post Office, pay bills, run
! Luling Activity Center
MEDICAL ALERT errands, and shopping. Transportation is
! 145 Angus Drive, Luling A personal Emergency Response System used to available daily but must be requested and
985-785-1981 summon help in an emergency.
! New Sarpy Activity Center
scheduled in advance. Disabled clients under age
! 150 Troxclair Drive, New Sarpy OUTREACH
60 are provided medical transportation to
! 985-764-2412
Activities to identify isolated and hard to reach
therapy and dialysis.
! Norco Activity Center
149 Apple Street, Norco individuals, in order to assist them in gaining
UTILITY ASSISTANCE
! 985-764-7025 access to needed services.
Power to Care assists eligible, low-income
!
HOME DELIVERED MEALS elderly and disabled persons who are currently
! PERSONAL CARE
facing a serious health or financial emergency in
A hot, nutritious meal is delivered Monday
! through Friday to eligible homebound persons.
Provides personal assistance with bathing, paying electric bills.
dressing, grooming, and oral hygiene to eligible
! Frozen meals for weekends are provided on a senior citizens.
! limited basis.
! Hahnville – HDM Site RECREATION
! 626 Pine Street, Suite B Hahnville
985-783-3008
Citizens are provided many individual and group
! activities that promote special interaction and
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There are no fees for services; however,
!
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well-being. Activities include arts, crafts, hobbies,
!
!
!
! WELLNESS games, and physical activities. contributions from participants are used to
Activities designed to provide services, which increase services.
! will support and/or improve older persons UTILITY ASSISTANCE
mental and/or physical well being.
! Group instructed Exercise Class: Power to Care assists eligible, low-income elderly For additional information or if you know
! and disabled persons who are currently facing a of someone who may need one or more of
! Tuesday and Thursday serious health or financial emergency in paying
10:00 a.m. to 11:00 a.m. these services, call (985) 783-6683
! !
electric bills.
!