Retargeting 101 - Presentation at 500 startups

1. Retargeting 101 Amit Kumar Founder & CEO, Lexity

2. Who am I? • Founder & CEO, Lexity (Marketing Apps for Ecommerce) • VP Product, Dapper (acquired by Yahoo!) (Dynamic, retargeted, offer-based display ads) • Director Product, Yahoo! Search (SearchMonkey, Structured data & Next-gen search) • Director Engineering, Yahoo! Search (Publisher products - Sitemaps, Site Explorer) @akumar lexity.com

3. Why this talk? • Retargeting is excellent • It used to be a dark art • It’s more accessible than ever before • Start with Google Adwords @akumar lexity.com

4. http://b.akumar.me @akumar lexity.com

5. http://b.akumar.me @akumar lexity.com

6. @akumar lexity.com

7. Who to retarget • Everyone? • ‘Abandoned Carts’ • Job-seekers • Investors & Partners? @akumar lexity.com

8. Setting up an AdWords campaign

15. Creating a Retargeting list

24. Wait, is this about tracking conversions?

35. Ad creatives

37. Bid management

44. Automation

46. Ecommerce/Conversion tracking

56. Some random observations • Pixel early. Start gathering visitors you’ll target later • Keep it simple. Complicated targeting rules quickly reduce target audience size (and unlike Facebook, you won’t know by how much) • Ad creative is important. Remind, but don’t make your visitors freak out • Useful for M&A and Partnerships. You’ll be surprised. @akumar lexity.com

57. Tip jar • Please follow me on Twitter @akumar Thanks. @akumar lexity.com

Retargeting 101 - Presentation at 500 startups

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