1. “Where the food is great, the prices are low, and shopping is fun!”
TRADER JOE’S
By: Lindsey Finegood

2. • Started by Joe
Coulombe in 1958
as a chain of
convenient stores
called Pronto
Market
• They competed
with convenience
stores such as 7-
Eleven.
• In 1967 the name
changed from
Proto Market to
TRADER JOE’S

3. What Is Our Goal?
Trader Joe’s strives for Success by focusing on:
• Quality, variety, and cost of their products
• Making sure that grocery shopping is a fun
and enjoyable experience for all
By Jumping on the Social Media Band Wagon!

4. Looking for new seasonal
products…
ollow us on FACEBOOK!
How about
upcoming events…
On TWITTER!

5. *

8. How Can We Measure
Our Progress?
By Monitoring:
• Traffic on company website
• Fans on facebook
• Number of Twitter followers
• Number of Blog followers
• Calculating amount of sales after
the campaign is launched

9. How Much Will it Cost?
How ever much the employees are paid to update
each website…all the programs are free!