Talk at Vienna UXCamp 2013 on how we can continuously work with UX design throughout the Agile/Lean product cycle.

1. #uxcvie
Lean & Agile
♥ UX
@LukasFittl

2. Biz + UX + Dev
@LukasFittl

3. Recently:
pganalyze.com
usercycle.com

4. Why should a startup person
care about UX?

5. The Hockey-Stick Curve

7. Scale
Product/Market Fit
Problem/Solution Fit

8. Scale
Product/Market Fit
Problem/Solution Fit

9. Product/Market Fit:
Have we built something
people want?

10. Scale
Product/Market Fit
Problem/Solution Fit

11. Problem/Solution Fit:
Do we have problem
worth solving?
Designers know a lot about this!

12. Lean & Agile in 2 Slides

13. Risk
ATE
CRE
ATE
CRE
ATE
CRE
Time
Release!

14. Risk
REATE
C
EATE
CR
EATE
CR
EATE
CR
Release! Release! Release! Release!
Time

15. By Daniel Cook
http://www.lostgarden.com/2010/08/visualizing-creative-process.html

16. The Lean Startup
IDEAS
LEARN
BUILD
DATA
PRODUCT
MEASURE

17. But where is
(UX) Design?

18. IDEAS
LEARN
Design?
BUILD
DATA
PRODUCT
MEASURE

19. “Getting out of the Deliverables Business”
- Jeff Gothelf
http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

20. Design => Development => Marketing

21. Design => Development => Marketing
Research
Data

22. Design => Development => Marketing
Research
Data

23. Design => Development => Marketing
Research
Empathy
Understanding
Behaviour
Data

24. Design => Development => Marketing
Research
Data
Metrics
Conversion Rates
Results

25. Data, with Soul.

26. Cross-Functional Teams

27. People in the team are
collectively qualified
to get the features Done.
- Assaf Stone
http://stackoverflow.com/questions/851728/scrum-and-cross-functional-teams-vs-specialists/877925#877925

28. The Definition of Done
should include
testing customer behaviour.

29. Product Ownership

30. Centralized Product Ownership
Cross-Functional
Team
Product
Owner
Customers

31. Distributed Product Ownership
Business
Stakeholder
Cross-Functional
Team
Customers

32. Now you have the team,
how do we work?

33. IDEAS
LEARN
BUILD
DATA
PRODUCT
MEASURE
Speed of Iteration!

34. Faster iteration = trying more ideas.
Speed of Iteration
Your Runway

35. Quick, Visual, Collaborative.
- Lane Halley

36. Quick, Visual, Collaborative.

37. Customer Interview
(Paper) Prototype
MVP
“The Perfect Product”
Inside-the-Building Comfort Zone

38. Get-out-of-the-Building Reality
Customer Interview
(Paper) Prototype
MVP
“The Perfect Product”

39. Don’t forget to
share the designer’s tools
with the team.

40. Quantitative
Qualitative
Generative
Surveys
Interviews
Contextual Inquiry
Mental Models
Interviews
Diary Studies
Evaluative
Automated Card Sort
Surveys
Automated Studies
Analytics
A/B Testing
Multi-Variant Testing
Usability Testing
Moderated Card Sort
Wizard of Oz
By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer

41. Usability Tests
http://www.slideshare.net/JohnnyForeigner/active-testing-sketches-leancamp-bcn

42. Quick, Visual, Collaborative.

44. Resources & Community

45. BalancedTeam.org

46. LeanUXNYC.co

47. Designer+Engineer+Marketer
= Dream Team

48. Thank you!
@LukasFittl
balancedteam.org
leanuxnyc.co