Big companies have driven evolution of products and services for decades. Today, digital has became part of everyone’s life and every company’s value proposition. Even if your business isn't digital, digital will be part of your strategy. Our relationship with technology is very unique, more than with most conventional physical products. There are many more options for customizing your service. How to identify opportunities and avoid wasting your focus. In this short keynote, we spoke about how Silicon Valley startups are teaching big companies to innovate. How to avoid wasting energy on digital innovation?

1. big companies and digital
Lean Innovation
Friday, August 2, 13

2. What we do
Product Lab
We help our customers develop innovative products that
people love to use and care about.
Friday, August 2, 13

3. We work today with major startups and Venture Capital firms in
the region. SuperNova is also the official representative of the
Lean Startup Machine event in Brazil and the official organizer of
Lean Startup meet-ups.
SuperNova is a innovation lab based in São Paulo Brazil
with the mission to foster innovation and entrepreneurship
throughout Latin America.
Friday, August 2, 13

4. Luis Novo
Luis Novo is SuperNova’s founder and has been a
product/strategy executive for more than 10 years.
Served as CTO in the Silicon Valley for 3 years and
has worked for major startups in US and Brazil, such
as PlayPhone and NetMovies.
Friday, August 2, 13

5. Innovating big
Big companies have always been innovative.
They have driven evolution of products and
services for hundreds of years.
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6. Must. Innovate. On. Digital.
Digital has became part of everyone’s life and
every company’s value proposition.
Friday, August 2, 13

7. Different rules, different game
Our relationship with technology is very unique, more
than with most conventional physical products.
more customization
more content formatsmore devices
more business models
(freemium, pay as you go)
more updates
Friday, August 2, 13

8. Digital innovation is democratic
Building digital products keeps getting cheaper
Startups can create disruptions
on big businesses
Competition can come from everywhere
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9. The biggest cost
Focus is the new money
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10. The biggest cost
How to avoid wasting
energy on digital innovation?
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11. Silicon Valley Lessons Learned
Tech startups have perfected methods for
quick, cheap and constant innovation
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12. Silicon Valley Lessons Learned
And they have something to
teach to the big guys.
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13. Big companies acting like startups
Accelerate the speed of innovation
and
Give internal businesses and teams an
outside-in perspective
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14. Big companies acting like startups
Continually iterating and learning can be a challenge for
traditional processes at corporate giants - but that is
now essential for the survival of business
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15. The real risk
Someone else will
Ideas have no value, learning does
Not understanding what
the customer wants
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16. Experiment every week
Fast prototyping new ideas and taking them
immediately in front of 6 customers
“How many people must stumble on a step
before you know something is wrong?”
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17. testing can be cheap
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18. Failing Fast, Fail Often
Search for the biggest
unknowns in an idea (the
hypothesis) and work on
making them fail ASAP
As opposed to “pray it works”
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19. Metrics
Data is collected and made
available all the time
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20. Building with your users
Customer Journey watching their
TV habits for weeks
rounds of prototyping with
customers
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21. Follow customers home
Intuit does customer “follow-me-homes,” where
everyone from CEO Brad Smith to engineers
and marketers immerse themselves in the
customer’s natural environment to see how
things are working (or not) in the real world.
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22. Tap outside collaborators
Work with their businesses to define specific
problems and opportunities that need a jolt of external
insight.
Recruit a small group of “thought leaders” from other
companies, universities, startups, or think-tanks to join
a collaborative innovation session for a day to lend
their expertise.
These deep dives deliver strategic and practical
insight that would otherwise take months to gather
through traditional research.
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23. Use the best, invent the rest
Speed and agility come from realizing we don’t have to
invent everything ourselves.
When going after breakthroughs, it’s essential to dismiss
the “not invented here” stigma, as Apple learned the hard
way with its foray into mobile maps.
There’s no shortage of tools and templates out there.
The strategy is to use the best and then adapt it or
combine it with other approaches that work within the
specific company context.
Friday, August 2, 13

24. Luis Novo (@lfnovo)
luis@supernovalabs.com.br
Friday, August 2, 13