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Similaire à APRA Marketing Panel 8-31-11
Similaire à APRA Marketing Panel 8-31-11 (20)
APRA Marketing Panel 8-31-11
- 12. Division / Facility / Event / Award Logo Branding
- 13. Branding Signage Examples Welcome Mat at Six Facilities Teen Programs Banner Information Fair Booth Pop-Up Sign for Lobby/Events Seasonal Registration Flag / Facility Banner
- 14. Digital Marketing Look & Feel Monthly Enewsletter Masthead Magazine Image for Social Media Promotional E-blast for pass holders City Wallpaper & Social Media Sites
- 18. Summer 2011 Web Redesign
- 22. Google Business Search & Action Metrics
- 47. Writing An Effective Social Media Release -Keywords: Always include the top words that people associate with your brand in all writing that you do. What words are they searching when they land on your page? -Links: Use hyperlinks to connect back to your organization’s website. Highlight key words and phrases as links to give readers a place to go to find more information. -Tags: Pull key words and phrases out to be used as tags. These tags will be picked up through Google, Technorati, Digg and other social media release monitoring sites. -Multimedia: Use your social media release to highlight photos, videos and audio clips that you cannot include in traditional print media materials. Keeping your brand’s Search Engine Optimization (SEO) in mind is the key to making sure your message gets seen. When writing a social media release, include the following to maximize visibility:
- 51. Public Use
- 52. Internal Use
- 53. Going
- 57. Save An Individual Event
- 59. Embed It: Month View
- 60. Embed It: Week View
- 61. Embed It: Agenda View
- 62. QR Code to Aquatics Calendar
- 66. Forms: Spreadsheet View
Notes de l'éditeur
- A wikis is a collaborative software that allows the user to edit, make changes, comment, organize or work together in an online environment. Rules of play can be decided by the administrator and rights granted to the user. Or a wiki can be created where everyone involved has access to change at will. Uses as a public wiki: Museum or Public History program – using a wiki to solicit history from the community or input on the next exhibit.
- Horizon Project: This space is a place for the members of the Horizon. Museum Advisory Board to manage the process of selecting the topics for the NMC Horizon Report: 2011 Museum Edition . The homepage includes a project timeline, introduction to the project, press clippings, research questions, and the direction of the project. Library Success: A Best Practices Wiki for librarians to share ideas and information UC Davis: This project is an interconnected community effort to explore, discuss and compile anything and everything about Davis — especially the little, enjoyable things. This entire site is maintained by the people who use it: Everyone can edit this website!
- Wikispaces.com Internal staff webpage for use of our six aquatic centers. Each facility has a page dedicated to communication with the staff assigned to that facility. Management has a page dedicated to resources and information and a page for the recreation swim team coaches as well as swim instructors. Security: Log-in, page modification notifications, ability to restore pages (disgruntled employee example)
- Organize your life – keep a calendar for yourself, share calendars with your friends, and subscribe to public calendars to stay on top of events on campus.
- Special events; registration dates, reminders, concerts, free admission days.
- People will gmail accounts can subscribe to your public calendar. This allows the user to “toggle” on or “toggle” off the calendar events. This will overlay events onto their own personal calendar and then allow them the option to add the event to their own calendar. Non gmail users can also subscribe to calendar feed and receive updated information through their own mail service. Updating the calendar is simple and provides real time access to your facility’s activities and events. A change in hours or other information updates the feed automatically so no need to reprint your facility schedule.
- No matter what view you choose – the user can select an alternate view.