2. Company Analysis
Papa John’s is a renowned brand among pizza lovers
worldwide. The third largest pizza company in the world, and
current estimates show this company has an annual revenue
of $500,000 to $1 million and employs a staff of
approximately 10 to 19. It usually offer: Athens Pizza, Veggie
Pizza, Pizza Party and Fast Pizza Delivery.
3. Papa John’s Pizza is the third largest take-out and delivery
pizza restaurant chain in the United States, originating from
Kentucky, behind Pizza Hut and Domino’s Pizza.
Papa John’s slogan is “Better Ingredient. Better Pizza.”
Internationally, there are over 3,300 Papa John’s
establishments, including over 2,600 in the U.S. and more
than 500 in over 30 other countries.
4. Goals
Reaching out to potential customers
-Online ordering now available
-Sending out ads and coupons in mail
Sponsorships to advertise more
Develop good relations with customers to keep them coming
back
Increase Net Sales
Making new products
5. Facebook and Twitter for Papa John’s
Social Network is a great resource for generating brand awareness and can be a create
interception building the relationship with the consumers for business. It is becoming
popular amongst various age from 10 to 65 demographics (Almost all over the world)
Facebook and Twitter are the social network, which can be using for:
-Communication with customers
-Promote the products, contest and events
- Increase consumer’s engagement with the brand of Papa John’s
-Check the rating of the products and services
Finding new customers - Facebook can provides an opportunity to find consumers you
may have not otherwise discovered.
6. Facebook & Twitter for Papa John’s
Now Papa John’s, the third-largest pizza company globally, is launching a social-
media campaign at its Facebook site, and it’s called “Papa’s Specialty Pizza
Challenge,” the campaign asks its fans to suggest a new pizza recipe. Incentives
abound. The winner gets free pizza for life, a cut on sales proceeds of the
winning recipe plus $1,000 to help market the new pizza during the month the
finalists compete to see which taste the public likes best.
Both of the Facebook & Twitter can let’s customers leave their “Feedback”
directly.
The social network is the very important source for customer and company to
offer suggestions for improvement.
7. Papa john’s Pushing Smartphone Sale
Papa John’s make through mobile devices, launching mobile
banner ads that direct customers to the company’s site,
where they can order delivery or carry-out
Papa John’s had more than $20 million in sales through
mobile ordering in 2010 and was the first pizza company to
surpass $2 billion in cumulative online ordering sales, also in
2010. Many of the sales come through Apple Inc's popular
iPhone and iPad, or smartphones operating on Google Inc's
Android system.
8. Searching Engine Optimization
It is a onlinetraffic strategy, optimizing different kind of
brand and store, so that Google and Bing and Yahoo send you
thousands of visitors per day, free of charge. You rush off to
do your keyword research, and you find a few phrases that
are bringing in massive amounts of traffic." (Hines).
Searching for Papa John’s:
Papa John’s Store
The closest store
Rating of service
Different kind of promotion
9. Online Food & Beverage Blog
A Food & Beverage blog includes many different kind of
information on food, and it can not only tell customers
what’s the different between Pizza Hut and Papa John’s, but
also can even tell which store of Papa John’s pizza taste better.
FoodEexpert’s opinion on the pizza.
10. Evaluating
Papa John’s can use the social network to make sales,
marketing, public relations or executive level connections.
Online Survey: Also keep consumers’ positive feedback, and
correct the negative feedback.
Google AdWords: The accurate keyword can promote ads in
the top and to the right of search results. 25% of online
searchers will click ads.
Google Alerts: allows you to monitor specific keywords on
the Web and receive messages when these phrases are being
used.
