How to easily create a video campaign in your existing marketing strategy ? Follow the nine essential steps and download our ebook to succeed !

1. 9 steps
To implement
online video
in your B2B Marketing strategy

2. About this presentation
This Slideshare presents the eBook
« 9 steps to implement online video in
your B2B Marketing Strategy »,
written and designed by the team behind the
video platform Libcast.
DOWNLOAD FOR FREE
Characteristics of the publication :
• Publication date : 7th May 2015
• Version : 1.0
• Number of pages : 32
• Authors : Angelique & Manon

3. Online video is the Swiss army knife
of internet marketing. It really can
be used all over the customer
lifecycle, whether it’s customer
service, marketing, or even
recruitment.
“ Mark Robertson , ReelSEO.com founder

4. SELECT your target1
Describe your target audience :
age, sexe, location, occupation …
Determine its profile :
habits, culture, interests …
Click here to download the complete eBook

5. Determine your OBJECTIVES2
Educate your audience Communicate
Sell a product / serviceReach your audience
You would like to produce videos to …
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6. Be aware of the trends3
Listen to what others
are doing well.Analyze what the
competition is doing.
Identify the trends.
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7. Develop your video strategy4
As soon as you have a clear objective, you can plan your
video strategy and create the appropriate video
according to your project and objective.
Create the
appropriate video
Define the
technical aspects
of the video
Write a
storyboard
Elaborate a
planning
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Testimonials, interactive videos,
tutorials …
Tone, length, resolution … Actors, accessories, FX… Steps, deadlines …

8. DEFINE the budget5
Allocate a budget to your project.
Create the video yourself
with your own team and
equipment.
Collaborate with an agency .
They can elaborate the
scenario, film, post-produce
etc.
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9. CHOOSE YOUR VIDEO PLATFORM6
The general public
video platforms?
A professional
video platform?
Determinate the right place to host your video content.
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10. reach your audience7
Communicate on the appropriate websites /media.
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Social networks, emails, websites etc.
Your video on the right media = your target reached !

11. Optimize your vseo8
The best way for your videos to be watched is to
communicate on the right media but also to optimize your
Video Search Engine Optimization.
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Rich snippets
Thumbnails
Meta description
Attractive title

12. MEASURE Your Performance9
The user’s
engagement
The press
impact
The number of
shares
The number of
visits on your
website
The evolution of
sales
The number of
clicks on CTAs
...
Determine the best KPIs to measure the success of
your strategy
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13. in your B2B
marketing strategy
9 steps
to implement
Online Video
Click here to download the complete eBook
optimize your VSEO
CHoose your video platformdefine a budget
reach your audience
be aware of the trends #3
#5
#7
develop your video strategy#4
#6
#8
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+
+
+
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select your target #1 determine your objectives#2
+ +
Measure your Performance
#9
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14. happy reading !
Download the complete eBook for free.
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