Alicia Asín, Libelium CEO slide deck for Strata + Hadoop World 2014, Barcelona about “Hiding Information Inside Big Data, and the Hypocrisy of Privacy.” Strata is the main industry conference on big data and data science, and draws together people from business, data science, visualization, design as well as software developers. For more information about Libelium visit http://www.libelium.com The complete video here: http://www.libelium.com/alicia-asin-keynote-talk-in-strata-hadoop-world-2014-barcelona/

1. Hiding Information inside Big Data:
the hypocrisy of privacy
Alicia Asín Pérez, CEO & Co-founder @aliciaasin

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Sensors everywhere generating tons of information...

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We are generating a lot of data...
80 GB/day

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… but things can generate much more!
520GB/ day·blade

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Public data or information?
Intheair.es

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Data is nothing without context
#1 Key Idea

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Remember the NSA leak?

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Is privacy a real concern...

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...Or are we just unaware of the lack of it?
Camera
Microphone
Track 100% of use

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The hypocrisy of privacy
#2 Key Idea

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Fukushima – March 11, 2011
Source: ABC.com

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Side effects

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Crowdsourcing: an example of spontaneous cooperation

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Open Data: Democracy for Big Data
#3 Key Idea

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Summary
Open Data: Democracy for Big Data
The hypocrisy of privacy
Data is nothing without context