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                                                                                                                         A framework
        A proposed framework for                                                                                         for managing
          managing service parts                                                                                          service parts
       in automotive and aerospace
                                                                                                                                           769
               industries
                                      Robert de Souza
The Logistics Institute Asia Pacific, National University of Singapore, Singapore
                                 Albert Wee Kwan Tan
     Center for Corporate Learning, Singapore Manufacturers’ Federation,
                               Singapore, and
                   Hafidzaturrafeah Othman and Miti Garg
The Logistics Institute Asia Pacific, National University of Singapore, Singapore

Abstract
Purpose – The purpose of this paper is to study the process, network, skills and practices of service
parts logistics organizations in the Asia Pacific region. Specifically, it attempts to propose a new
framework for service parts logistics management based on interview inputs from several leading
automotive and aerospace companies. This paper also seeks to identify the trends and opportunities for
service parts logistics in Singapore.
Design/methodology/approach – Companies from aerospace and automotive industries involved
in service logistics activities were involved in the study. Data were obtained primarily through
interviews with key executives of the company.
Findings – This paper summarizes some of the industry findings on service parts logistics in the
Asia Pacific region. To succeed in the service logistics business, companies should not focus on cost
factors alone. Instead, companies should adopt the proposed framework and look into other factors.
Research limitations/implications – The research is limited to companies in the aerospace and
automotive industries only.
Practical implications – This framework was drawn from industry inputs and can be easily
applied in decision making.
Originality/value – The paper provides a new framework to assist decision makers in deciding
where a company should locate its service part logistics hub.
Keywords Aerospace, Automotive, Service logistics, Spare parts, Asia Pacific, Distribution management
Paper type Research paper

1. Introduction
Service parts logistics is becoming an important aspect of supply chain management
(SCM). The size of service parts market has grown significantly in the last decade
estimated to reach $150 billion worldwide and is increasing at 5-9 percent annual growth
                                                                                                                     Benchmarking: An International
                                                                                                                                              Journal
This article is part of the special issue: “Supply chain networks in emerging markets” guest                                      Vol. 18 No. 6, 2011
edited by Harri Lorentz, Yongjiang Shi, Olli-Pekka Hilmola and Jagjit Singh Srai. Due to an                                               pp. 769-782
                                                                                                                  q Emerald Group Publishing Limited
administrative error at Emerald, the Editorial to accompany this special issue is published                                                1463-5771
separately in BIJ Volume 19, Issue 1, 2012.                                                                          DOI 10.1108/14635771111180699
BIJ    rate (Patton, 2006). According to Deloitte research, service revenues make up an average
18,6   of 25 percent of company’s total business (Anon, 2008). Firms have begun to benchmark
       their service parts logistics operations against best in class operators and third parties
       specializing in this field have seen an increase in the demand for their services.
       More companies are recognizing the strategic value of having an excellent service parts
       logistics system to ensure part availability and shorter customer response time.
770       With that realization, more companies these days are providing good after-sales
       service, which will help to extend the lifecycle of products and extract the maximum
       value from high-value equipments. After-sales service is a high-margin business and
       accounts for a large chunk of corporate profits. Thus, companies are being triggered to
       pay more attention to their after-sales costs and service level. After-sales services have
       become a unique selling point, especially for the automotive and aircraft industries.
       Since lifecycle of product in these industries are long, companies will find more
       opportunities in after-sales service down the line. In addition, increasing sales of service
       parts cost businesses far less than finding new customers (Cohen et al., 2006).
          “Service parts logistics” or the management of service parts for after-sales service
       encompasses planning, fulfillment and execution of service parts through activities like
       demand forecasting, parts distribution, warehouse management, repair of parts and
       collaboration processes with all the relevant parties in the after-sales service supply
       chain. It has been attracting more attention recently as companies strive to overcome
       increase competition and attain a sustainable competitive advantage by offering their
       customers better after-sales service. With a desire to retain existing customers, the
       aircraft and automotive industries are exploiting new solutions to provide cost-effective
       and efficient after-sales service to their customers.
          This paper provides a literature review of service parts logistics and presents
       a framework consisting of key factors when setting up a service parts logistics hub.
       Interviews from companies are included, highlighting opportunities and challenges
       faced by companies in setting up their regional logistics hub in Singapore.
       Recommendations are proposed for companies interested in setting up a regional
       logistics center (RLC) for service parts management in Asia Pacific.


       2. Research method
       Data were obtained primarily through interviews with key executives working in the
       automotive and aircraft industries. Interviews were conducted with three automotive
       companies, two aircraft companies and one logistics provider over a period of two
       months involving three researchers from The Logistics Institute – Asia Pacific and
       two researchers from Nanyang Technological University Center for SCM.
          The objectives of this research were:
          (1) to understand the various service parts logistics practices in automotive and
              aircraft industries in the Asia Pacific region;
          (2) to understand the process flow for service parts logistics in the two industries;
          (3) to develop a framework for the efficient SCM of service parts; and
          (4) to identify trends, challenges and opportunities for service parts logistics
              business in Singapore.
3. Literature review                                                                              A framework
Industries measure service quality by means of response time, defined as the time it               for managing
takes for a technician to arrive at the customer site with a service part to fix the machine
after the customer reports a failure. To provide high-quality service, manufacturers aim           service parts
to keep response time to each customer short by stocking parts at their warehouse.
    However, service parts are expensive and components have high depreciation and
obsolescence costs. Therefore, it is imperative that manufacturers maintain their                          771
inventory level at the central warehouse and field depots at the lowest level possible.
    Multi-echelon service parts inventory systems have been analyzed quite extensively
in the literature (Diks et al., 1996). One of the earliest works in this area was Sherbrooke’s
METRIC model. In his classical paper, Sherbrooke (1986) considered a two-echelon
service parts inventory system for repairable items. Other related works that study
multi-echelon resupply systems with budget considerations include Muckstadt and
Thomas (1980) and Hausman and Erkip (1994).
    The ability to meet the response time constraint depends mainly on inventory policies
employed at the field depots and central warehouse. If the required service part is in stock
at the field depot, the customer is served immediately and the response time is negligible.
On the other hand, if the requested part is not available at the field depot, the response time
includes the repair time as well as the travel time to and from the central warehouse
(to obtain the part). Thus, it is a tradeoff between service level and inventory holding costs.
    Mathematical models are usually aimed at optimizing the tradeoff between inventory
investment and service levels, while considerations of administrative efficiency have led
to different types of classifications of inventory items. While efficient computers make
complex modeling possible, activities such as choosing control parameters, allocating
control resources, making purchasing decisions, and thinking about different policies
for different types of items still need to be done manually. For this purpose, item
classification is an important aspect.
    Numerous inventory models have been developed in the area of service part
inventory management (Silver et al., 1998). Service part inventory management is often
considered as a special case of general inventory management with special
characteristics such as low and sporadic demand volume. However, the objective of
both is synonymous, that is to achieve the desired service level with minimum cost.
    The automotive and aerospace industries are characterized by hundreds of service
parts and customers, low part failure rates, tight response times, numerous service
centers and a base stock policy for each part at each warehouse. To control the quality
of service, companies prefer to keep their average response time to each customer
below a threshold level, say 24 hours. But with globalization, it becomes more
challenging to maintain below this threshold level.
    There are a few researchers who have considered multi-echelon service parts
inventory systems with service constraints. Cohen et al. (1990) developed and
implemented optimizer to determine inventory policies for IBM’s periodic review,
multi-item, multi-echelon service parts inventory system. They solved the problem by
using level-by-level decomposition of facilities and by assuming infinite supply at the
replenishment sources. Huiskonen (2001) illustrates distinct operating policies for
different types of parts in the service parts supply chain.
    Benchmarking has been described as a structured process which can help to
identify performance gaps of benchmarking partners (Pfohl and Ester, 1999). Hokey
BIJ    and Seong-Jong (2009) identify the key goals of benchmarking while Carpinetti and
18,6   Melo (2002) suggest a new methodology for benchmarking.
          As most of the past researchers focus on specific areas in service parts logistics, it is
       useful to examine the various factors affecting the service levels and proposed a
       framework that give a holistic view of service parts logistics (Cavalieria et al., 2008).

772    4. Proposed framework for managing service parts logistic
       A new framework is proposed for an efficient service parts supply chain (Service parts
       logistics framework) based on inputs from the companies as well as from the latest
       research works which are shown as follows:
          (1) customer service objectives and goals;
          (2) supply chain network:
               .
                  network configuration.
          (3) enablers:
               .
                  technology;
               .
                  measurements; and
               .
                  air and sea connectivity.
          (4) processes:
               .
                  transportation;
               .
                  warehousing;
               .
                  reverse logistics;
               .
                  order processing; and
               .  distribution.
          (5) people:
               .
                  skill sets;
               .
                  knowledge; and
               .
                  training.
          (6) infrastructure, government regulations and incentives.

       Each of the components provides a foundation that ultimately delivers the customer
       service goals. Although the framework applies to both mature and emerging markets, it is
       especially critical in mature markets given the importance of efficiency in a price-driven
       environment. The novelty of the framework lies in bringing together different factors
       critical for efficient reverse SCM from literature and the practical sphere into a simple
       structure. It will provide a stepwise decision-making path on how to pragmatically handle
       the management of service parts in a company. Companies’ inputs from the interviews will
       be presented to support the proposed framework and interviewed companies.
           A short description of these companies and their activities are listed below:
           .
              Company A. A Brazilian aircraft company specializing in private jets. It has become
              one of the largest aircraft manufacturers in the world by focusing on specific market
              segments with high growth potential such as commercial, defence and executive
              aviation. Company A established their support center in Singapore in 2001.
Company A has established its reputation as a leading manufacturer in the global       A framework
       aerospace industry supplying to private clients as well as commercial and budget       for managing
       airlines.
                                                                                               service parts
   .
       Company B. This company, a subsidiary of (European Aeronautic, Defence
       and Space company one of the three largest aerospace groups in the world),
       was set up in 1977. ESEA is responsible for the sales and customer support
       activities for the entire range of Company B helicopters for 15 territories in the              773
       region. There are three main pillars of the organization – sales (new, used
       helicopters, repaired and services), finance and supply and services. Company B
       has over 180 collaborators servicing clients across Asia.
   .
       Company C. A German manufacturer of luxury automobiles, buses, coaches and
       trucks. Singapore is the regional hub for service parts of car brands under the
       parent group in Asia.
   .
       Company D. This company, motor corporation, is a multi-national corporation
       headquartered in Japan. It is the world’s largest automobile makers by sales and
       production. Between May 2008 and May 2009 Company D manufactured and sold
       over 7,051,000 cars worldwide. By following its guiding principles and adopting
       the just-in-time (JIT) and 7S principles, Company D has overcome the challenges
       faced in the highly capital and labor-intensive automotive industry.
   .
       Company E. This company is one of the major representatives of the German car
       industry founded in 1937. Its Singapore regional office serves importers and dealers
       in the Asia Pacific region. The headquarters is located in Wolfsburg, Germany.
4.1 Customer service objectives and goals
The goal for any service parts business is to create value for the company’s customers
and shareholders. That goal is both the starting point for service parts strategy, and
the ultimate objective for operations. In addition, companies should design a portfolio
of service products (Cohen et al., 2006) as each customer segment demands a different
level of service. Customer will decide their preferred level of service by weighing the
level of response they need against the prices they are willing to pay.
    The amount of time it takes to restore a failed product is often seen as a key
performance indicator. Most customers demand fast response time with nearly
70 percent requiring less than 48 hours of response time. Since profits, especially in the
aerospace industry is dependent on utilization rate, any part unavailability translates
into 100,000 dollars of incurred loss.
    In general, both automotive and aircraft companies offer three different level of
service. Tables I and II summarize the types of service each industry provide to their
importers and dealers. The different level of services offered is in close relation to the
criticality of the service parts. Criticality of a part is defined as the consequences
caused by the failure of the part in case a replacement is not readily available
(Huiskonen, 2001). A practical approach to measure criticality of a part is to relate it to
the time in which the failure has to be corrected. If the levels of services are based on
criticality, these levels can be characterized by:
    .
       Level 1. Failure need to be corrected and supply of replacement parts should take
                place immediately.
BIJ
                                                                             Lead
18,6                         Type of service                                 time        Processes and cost

                             Vehicle off road (VOR): customers require       Within   Highest cost and transportation mode is by
                             their vehicle to be fixed as soon as possible.   24 hours air
                             Parts are ordered on a daily basis. VOR
774                          shipment is done as a packaged delivery
                             Emergency: customers require a part soon        Two to      To decrease shipment cost, parts requisition
                             but can afford some delays                      four        from the same warehouse are consolidated at
                                                                             days        the RLC first before shipping out. Main
Table I.                                                                                 transportation is via air
Service level in             Regular                                         Seven       Least cost. Orders are consolidated and
automotive industry                                                          days        shipped out via sea



                             Type of service                               Lead time      Processes and cost

                             Aircraft on ground (AOG). an AOG              Within 12      Most costly. To avoid the hassle and costs
                             situation occurs when the aircraft problem    hours          involved in AOG, companies recommend
                             is serious enough to prevent it from flying.                  that airlines keep some spare parts on
                             Since this would cause the company to                        hand to minimize delay. However, some
                             incur great loss, special arrangement will                   airlines prefer not to invest in expensive
                             be made to deliver parts on-site; often RLC                  parts
                             has its own private fleet to cater for this
                             purpose
                             Critical. airlines need the parts soonest     24-48 hours    Less costly
                             possible but can allow half day of delay
Table II.                    time
Service level in aerospace   Ordinary. parts that are normally used for    One week or Least costly
industry                     servicing                                     as promised

                                .
                                    Level 2. Failure can be tolerated for a short duration of time while waiting for the
                                             replacement parts to arrive.
                                .
                                    Level 3. Failure does not affect other processes and repair can be done when the
                                             parts arrive (no urgency).

                             Customers are aware of the tradeoff between fast response time and high repair cost.
                             In fact, “power by the hour” concept (Cohen et al., 2006) is gaining popularity in
                             aerospace industry in balancing the tradeoff. The key feature is that it undertakes to
                             provide the airlines with a fixed maintenance cost over an extended period of time.
                             Airlines are assured of an accurate cost projection, thus avoiding the high costs
                             associated with breakdowns.

                             4.2 After-sales supply chain network
                             Companies should set up a distinctive after-sales service supply chain that differs from
                             the manufacturing supply chain (Saccani et al., 2007). This supply chain should be
                             continuously optimized for speed and efficiency as the industry is transforming itself.
                                A typical after-sales supply chain network constitutes four entities namely the parts
                             supplier or OEM, the RLC, the importers or country warehouses and the dealers. The
companies in this study adopt one of the three network configurations, namely                  A framework
centralized, decentralized and hybrid.                                                        for managing
    Centralized. In this configuration, parts from suppliers will be stored in RLC and
delivered directly to the dealers whenever demand arises. Company D has a policy that          service parts
all service parts are kept centrally at their warehouse as part of their JIT philosophy.
They tend to buy small lot sizes frequently from the manufacturer (as opposed to large
lot size). The warehouse has an average of six stock turns per year.                                   775
    There are, however, some products that move slowly and others that are fast
moving parts, such as filters, which are purchased on a daily basis. Company D’s
distributor in Singapore has a program in place to manage these parts. Service parts
for car models manufactured less than ten years ago are held centrally in Singapore. If
an older car needs a part, the distributor will verify with Company D in Japan to
determine whether the part is still available. This will help decrease the number of
service parts type stored in the warehouse.
    Decentralized. Most companies adopt this configuration. Parts from supplier will be
forwarded to RLC first. RLC usually follows the “break-bulk” strategy; breaking the
large shipments received from suppliers/OEM and then sending the smaller shipments
to various warehouses in other countries in the region. Some of these warehouses are
owned by the company while others are outsourced to 3PL providers. These country
warehouses are also called importers. Company E acquires all their genuine parts
supplies directly from a parts centre in Germany. Parts are delivered regularly by ocean
or airfreight to the warehouse in Singapore and subsequently re-distributed to the
importers/dealers in the region. Orders are placed with suppliers once a week unless
serious shortages arise. From Singapore, parts are shipped directly to countries in Asia
(e.g. India, Malaysia, and Thailand). Batteries are exception, where they are sent directly
to dealers from suppliers because they require special handling.
    Hybrid. This configuration combines the two networks and is shown in Figure.
For Company C, the RLC adopt a “break-bulk” strategy; receiving large shipments from
Germany and then re-distributing smaller shipments to other countries. Each country
has its own warehouse, some are outsourced and others are owned by Company C. After
the parts arrive at the warehouse, they are usually forwarded to a network of privately
owned dealers. Company C feels that it is easier to have the importer/country warehouse
as an additional part of the supply chain because if the RLC dealt directly with dealers,
that it may create too much complexity and twice as much work for customs.
    Inventory pooling of parts is possible at the regional distribution center. The region
covers a large area and demand tends to balance out over a time. For example, in Japan,
snow tires are in demand at year end while it is summer in Australia. Six months later, the
seasons are reversed and snow tires are in demand in Australia. Furthermore, different
vehicles have different popularities in different parts of the region. For example, the
S Class is particularly popular in China, the toughest country in the region to service.
In Singapore, in addition to their general consumer market, they also supply army
trucks to armed forces in Asia that may be customized. In Australia, where the highest
number of Company C vehicles is sold, consumers tend to prefer lifestyle vehicles (SUV).

4.3 Enablers
Technologically, supply chain applications should be fully integrated with other
enterprise systems with the flexibility to adapt to changing conditions. Many of today’s
BIJ    systems are standalone applications that have been rigidly coded to a particular supply
18,6   chain structure. In addition, most available packaged software is only able to match
       service logistics companies’ requirements up to 80 percent (Patton and Feldman, 1997).
       Service parts management system should be able to aid management in executing the
       following tasks:
           .
             Inventory tracking in the warehouse – how many and what parts are located in
776
             the warehouse, knowing where are the parts located on a real-time basis.
           .
             Monitoring repair operations – which parts are sent to which repair center, when
             will the repaired parts be delivered back to the warehouse.
           .
             Generate reports – to reflect consumption of parts, to display figures reflecting
             performance indicators.

       All companies involved in this study utilize application packages such as ERP such as
       SAP in their daily operations of managing the service logistics processes. Some, such as
       Company C, has developed their in-house IT system. Most of these systems are
       standalone applications; hence it does not provide visibility to other players in the
       after-sales supply chain network. Information such as inventory level needs to be shared
       with the RLC to aid inventory planning. Realizing this, Company A, customized its SAP
       system to provide more visibility to their 3PL while restricting other confidential
       information such as pricing. Reverse logistics is a heavily IT-driven process because of
       the need to provide for and improve visibility of goods in motion throughout the reverse
       supply chain (Li and Olorunniwo, 2008).
          With customer expectations continuously increasing, companies need to measure
       and monitor their performance of after-sales service (Gaiardelli et al., 2007).
       Subsequently, they need to compare themselves to other players in the service parts
       business, make a commitment and strive to improve from their current position. Service
       logistics’ companies often used the following indicators to measure their performance
       (Patton and Feldman, 1997):
          .
              First pass fill rate – this measures availability of parts in the stoking location
              nearest to the customer whenever a part request arises.
          .
              Logistics service level – percentage of time that a requested part is delivered to a
              customer location within the promised time period.
          .
              Response time – the amount of time needed for the part to reach a customer
              location; calculated from the time service center receives a repair request from
              the customer.
          .
              Required investment – amount of financial investment needed to provide the
              desired performance level of the above three metrics.

       In addition, metrics such as waiting time for delivery of parts or technical assistance can
       be used to gauge how well companies create values for its customers while those such as
       fill rates or parts obsolescence cost can quantify the way companies use their assets
       (Cohen et al., 2006).
          Companies A and D measure their service logistics performance as shown in Table III.
4.4 Processes                                                                                             A framework
Inventory management, order fulfillment, distribution, transportation and reverse                          for managing
logistics are common supply chain processes for service parts logistics. In order to
concentrate on their core business and tap on 3PL expertise, it is common for companies                    service parts
dealing with service logistics to outsource their warehousing and distribution activities.
Moreover, collaborating with 3PL create opportunities for generating synergies,
pooling risks and achieving economies of scale. Table IV summarizes the activities that                                 777
some companies in this study outsourced to their respective 3PL.
    On the other hand, Company D believes in managing their warehouse in-house.
    Employing various techniques such as Kaizen and Company D 7S principles, the
company achieved 80 percent utilization of warehouse space which translates to high
warehouse efficiency. The 7S technique provides a guideline on how parts should be stored
in the warehouse to allow easy and fast access to required parts whenever demand arises.
    Grouping similar parts together, storing heavy items on the lower shelves, segregating
parts according to their numbers and ensuring that parts are stored within easy reach of
workers are among the rules of the 7S technique. In addition, fast moving goods are
placed closer to the entrance of the warehouse, while slower moving goods are placed at
the rear. Palletized goods are positioned such that they are easily accessible to forklifts.
    Kaizen, a Japanese term for continuous improvement is a large part of JIT
philosophy pursued at Company D. A Kaizen team was set up and has the daily task of
relocating items in the warehouse, depending on how fast their turnover is.

4.5 People
Service parts management is a people business. All the technology of computers,
sophisticated equipment and models cannot accomplish much if good people are not

                                       Key performance indicators
Company A                                         Company D

Delivery performance (fill rate, ability to deliver   Stock turn (this figure was recently at 2.27 months
as promised)                                         to turnover products)
Warehouse performance (inventory turn,               Logistics cost and profitability
obsolescence cost)                                   Number of errors per 10,000 lines picked
Quality of inspection process                        Number of deliveries missed
Time needed to move a part out of the warehouse      Housekeeping performance                                        Table III.
                                                     Worker performance (including absentees and          Activities outsourced
                                                     sickness)                                                           to 3PL




Company      Outsourced activities

Company C Outbound logistics – distribution from Singapore RLC to various importers in
          South East Asia
Company E Entire service parts operations – warehousing: storage, picking and packing –
          customer service: procurement, shipping, order processing and invoicing – outbound
          logistics: shipment via air, sea and/or courier from Singapore to various importers and                    Table IV.
          dealers in Asia                                                                                 Activities outsourced
Company A Warehousing activities – storage, quality inspections, certificate issuance and packing                         to 3PL
BIJ    involved. The abilities and motivation of logistic personnel is of vital importance. Hence,
18,6   a service parts business requires top-notch people with the skills, experience and the
       right attitude to run the business. Putting the right people in a few key positions can help
       boost a company’s overall performance.
           Forecasting, inventory control, repair and warehousing management are among the
       essential skills required to manage a service parts business. Applying forecasting
778    techniques and selecting the best inventory policy can be a challenge when dealing with
       service parts. Traditional averaging-or smoothing-type forecasting methods frequently
       produce inaccurate results since a relatively high percentage of service parts experience
       irregular demand. Unreliable forecast creates problems in deciding inventory policy
       variables such as how much to order and when to place an order, since determination of
       such variables must be based on some estimates of the future requirement.
           Continuous training and learning to think in new ways will provide more benefit than
       technological advances when talking about service logistics. Company leaders must
       motivate employees in service parts business to consider new ways to approach service
       parts. Improving service parts management will positively influence corporate profits.
           According to most of the companies interviewed, recruiting a pool of knowledgeable
       and skillful employees in the service parts business is not much of a problem. However,
       employing experienced individuals is a challenge since the service parts business in
       Singapore is a small one. Companies also highlighted that it is not easy to recruit
       warehouse employees in Singapore as it is considered as a physically demanding job.
           The role of technicians has changed over the years. In the past, technicians were
       thoroughly trained in all aspects of repair and services. They are able to troubleshoot
       almost any fault on-site. Recently, with the increasing importance of fast response time,
       technicians have become part changers on-site, while the faulty items are brought back
       to service center for repair.

       4.6 Infrastructure
       Custom duties, tariffs, and government incentives are important consideration in
       configuring the service logistics network. For example, Singapore free trade zone is a
       huge incentive for the industry. As of April 2009, Singapore has introduced a GST
       suspension scheme for qualifying aircraft parts. Under the scheme, approved traders in
       the aerospace industry are exempted from paying GST when importing certain aircraft
       parts into Singapore.
          Regulatory drivers exist in several nations such as Europe, USA and Japan
       (Kumar and Putnam, 2008). Every process has to be in strict compliance with the
       requirements of national and international authorities (e.g. FAA for USA and EASA for
       Europe). In addition, existing airports and seaports, road conditions are some of the
       basic infrastructures that have an impact on the service delivery for service parts
       logistics. Better infrastructures will attract more airlines and shipping lines to transit in
       the country, giving rise to higher connectivity.

       5. Opportunities and challenges
       With Singapore’s reputation for efficiency, ease of business, and network, choosing
       Singapore as a regional logistics hub was an easy choice for companies such as
       Companies A and B. Singapore is ahead of the region in terms of logistics infrastructure.
       The port of Singapore is linked to over 600 parts in 123 countries and over 200 shipping
lines call at the port. It handles the world’s largest volume of containers which exceeded         A framework
30 million TEU in 2008 (World Port Ranking, 2008). In addition, Changi Airport, is                 for managing
ranked one of Asia’s top ten in air cargo volume in 2008 (ACI, 2009). It has 4,000 weekly
flights connecting 182 cities in 57 countries. The airport and logistics infrastructure              service parts
of Singapore is stable and not affected by political issues as compared to other countries
in South East Asia.
   Conversely, companies who intend to set up a logistics hub in Singapore need to be                       779
aware of some challenges. Among which are the tedious customs process according to
some companies. Each transaction of moving parts in and out of the port requires permits
which could cost up to S$30 per permit. Over time, import and export documentation cost
might constitute a significant fraction of companies cost.
   The process of obtaining safety licenses for import, handling and storage of
dangerous goods such as oxygen generators, fire extinguishers, explosive cartridges
and batteries proved to be a challenge too. As much as service logistic providers would
like all their suppliers and OEM to set up repair capabilities in Singapore, the return on
investment is low as the current repair volume in this region is not large enough to
justify the cost of establishing a repair center.
   Furthermore, aircraft industry is an over-regulated one in terms of safety with a lot of
emphasis on training. There is a large gap in talent since the technical employees are
either in their 20s or 50s. It is difficult to send the experienced employees for off-site visits
while it takes a long duration to train the new employees and this is a costly process.


6. Trends
The four major issues below are prevalent in handling of service parts especially in the
aerospace industry:
   (1) Margins are lower, leaving less money to spend on inventory.
   (2) High capital investment is needed to put all parts on the shelf. For example,
       wheels and brakes can cost US$4 million.
   (3) High cost of test equipments. With a limited number of customers, there are few
       units coming through the repair shop to justify investing in these equipments.
   (4) High obsolescence cost. This has led some companies to move towards “power
       by the hour” concept.

Customers are now trying to sell back and lease service parts in the region. Therefore,
the 3PL distribution model needs to be ready for such trend. The companies are
moving away from a traditional “just-in-case” model to the current “just-in-time” ( JIT)
model. This means that the 3PL needs to be flexible to adapt to the JIT model. 3PL can
also target the low-cost carrier sector which is emerging in this region.
   Most of these companies are operating on “power-by-hour” concept to reduce cost.
Customers and suppliers of mission-critical products, such as commercial aircraft and
military weapon systems, are recognizing that the acquisition of world-class products is
not sufficient, it is also imperative to provide superior, cost-effective maintenance and
support services throughout the after-sales phase of the customer-supplier relationship.
A major focus of these efforts involves re-designing the contractual and implicit
relationships between customers and suppliers in the service support supply chain.
BIJ        3PL should also consider AS9120 accreditation in order to enter the aircraft industry.
18,6   The accreditation is only awarded to facilities that comply with the stringent
       requirements of aerospace companies worldwide, in addition to the enhanced regulatory
       requirements for aerospace distributors. With the increasing aerospace logistics business
       in the region (Venkatesh, 2010), demand for aerospace logistics services are expected to
       grow in the coming years.
780        Airlines may need to reorganize their supply chain to improve coordination with their
       freight forwarders. As airlines tighten their budgets, there will no longer be as many
       parts on their shelves to support repair activities. They will move to operate based on the
       JIT concept. Companies will need to determine which set of service parts is most likely to
       be required and have the highest transactions to stock in their warehouse. Technology
       called Aircraft Communications Addressing and Reporting System (ACARS) will be
       used for “health monitoring” of aircraft (ARINC, 2010).
           During flight, the central maintenance computer in the aircraft ensures that the
       aircraft is working as it should be. If there is any error, a message will be sent to the
       ground and to the aircraft. This message allows the company to troubleshoot and
       predict which part may be needed. This is not necessarily accurate but is sufficient to
       pre-empt various parties to prepare the necessary parts and manpower needed for the
       repair operations. In adopting such technology, aircraft companies hope to become
       more proactive and improve their preventive maintenance.

       7. Conclusions
       In this study, we have proposed a framework for managing service parts logistics that
       focuses on a few key components. The most significant thing to take note of the proposed
       framework is to quantify the customer service level for different customer segments, and
       provide the necessary processes, enablers and supply chain network to meet each service
       level. The proposed framework is highly dependent on infrastructures provided by each
       country and their constraints imposed for export and import. Based on the response
       gathered from the companies interviewed, it is useful to apply this framework when setting
       up the service part logistics hub in Asia instead of solely focusing on cost factors alone.

       7.1 Managerial implications
       In addition to providing a theoretical framework which can be adopted to structure a
       reverse supply chain, this paper sheds light on the current best practices adopted by
       different companies in the automotive and aeronautical industry sectors.
       By benchmarking the best practices of five companies in these two sectors gathered
       from in-depth interviews, it attempts to provide a practical hands-on operational view of
       supply chain for service parts. In this paper, emphasis is laid on understanding the
       nuances of SCM for service parts for these sectors. The framework provides a summary
       of factors that are required for attaining the goal of effective reverse SCM. It also sheds
       light on the service parts supply chain practices in Singapore, an established
       logistics hub.

       7.2 Contribution to the research community
       As noted by several researchers, research in reverse SCM lags behind research in
       forward SCM. This paper contributes to both reverse logistics and benchmarking
       literature, providing a theoretical framework derived from interviews with leading
industry players and a practical perspective to reverse supply chain practices in                    A framework
Singapore. In conclusion, the papers key insight is that cost alone should not be the                for managing
deciding factor when setting up a reverse logistics hub in a region. Rather a plethora of
factors must be considered before designing the reverse supply chain for service parts.               service parts


References                                                                                                    781
ACI (2009), available at: www.aci.aero/cda/aci_common/display/main/aci_content07_c.
       jsp?zn¼aci&cp¼1-5-54-55-8813_666_2_ _
ARINC (2010), Aircraft Communications Addressing and Reporting System, available at:
       www.arinc.com/products/voice_data_comm/acars.html
Carpinetti, L.C.R. and de Melo, A.M. (2002), “What to benchmark? A systematic approach and
       cases”, Benchmarking: An International Journal, Vol. 9 No. 3.
Cavalieria, S., Garettib, M., Macchib, M. and Pintob, R. (2008), “A decision-making framework for
       managing maintenance spare parts”, Production Planning & Control, Vol. 19 No. 4,
       pp. 379-96.
Cohen, M., Kamesam, P.V., Kleindorfer, P., Lee, H. and Tekerian, A. (1990), “Optimizer: IBM’s
       multi-echelon inventory system for managing service logistics”, Interfaces, Vol. 20 No. 1,
       pp. 65-82.
Cohen, M.A., Agrawal, N. and Agrawal, V. (2006), “Winning in the aftermarket”, Harvard
       Business Review, Vol. 84 No. 5, pp. 129-38.
Diks, E.B., Kok, A.G. and Lagodimos, A.G. (1996), “Multi-echelon systems: a service measure
       perspective”, European Journal of Operational Research, Vol. 95 No. 2, pp. 241-63.
Gaiardelli, P., Saccani, N. and Songini, L. (2007), “Performance measurement of the after-sales
       service network – evidence from the automotive industry”, Computers in Industry, Vol. 58
       No. 7, pp. 698-708.
Hausman, W.H. and Erkip, N.K. (1994), “Multi-echelon vs single-echelon inventory control
       policies for low-demand items”, Management Science, Vol. 40 No. 5, pp. 597-602.
Hokey, M. and Seong-Jong, J. (2009), “Benchmarking third-party logistics providers using data
       envelopment analysis: an update”, Benchmarking: An International Journal, Vol. 16 No. 5.
Huiskonen, J. (2001), “Maintenance spare parts logistics: special characteristics and strategic
       choices”, International Journal of Production Economics, Vol. 71 Nos 1-3, pp. 125-33.
Kumar, S. and Putnam, V. (2008), “Cradle to cradle: reverse logistics strategies and opportunities
       across three industry sectors”, International Journal of Production Economics, Vol. 115,
       pp. 305-18.
Li, X. and Olorunniwo, F. (2008), “An exploration of reverse logistics practices in three
       companies”, Supply Chain Management: An International Journal, Vol. 13 No. 5, pp. 381-6.
Muckstadt, J.A. and Thomas, L.J. (1980), “Are multi-echelon inventory methods worth
       implementing in systems with low-demand-rate items?”, Management Science, Vol. 26
       No. 5, pp. 483-94.
Patton, J.D. (2006), “Service parts profits with best practices”, International Conference
       Proceeding, The Educational Society for Resource Management, Alexandria, VA.
Patton, J.D. and Feldman, H.C. (1997), Service Parts Handbook, The Solomon Press, New York, NY.
Pfohl, H. and Ester, B. (1999), “Benchmarking for spare parts logistics”, Benchmarking, Vol. 6
       No. 1, p. 22.
BIJ    Saccani, N., Johansson, P. and Perona, M. (2007), “Configuring the after-sales service supply
              chain: a multiple case study”, International Journal of Production Economics, Vol. 110
18,6          Nos 1/2, pp. 52-69.
       Sherbrooke, C.C. (1986), “VARI-METRIC: improved approximations for multi-indenture,
              multi-echelon availability models”, Operations Research, Vol. 34 No. 2, pp. 311-19.
       Silver, E.A., Pyke, D.F. and Peterson, R. (1998), Inventory Management and Production Planning
782           and Scheduling, 3 ed., Wiley, New York, NY.
       Venkatesh, G. (2010), “Aerospace logistics”, Logistics Insight Asia, available at: www.
              logasiamag.com/article-1874-aerospacelogistics-LogisticsAsia.html

       Further reading
       Patton, J.D. (2007), “Service parts balance”, APICS Magazine, available at: www.apics.org/
             Resources/Magazine/Past/

       About the authors
       Dr Robert de Souza is the Executive Director and Chief Executive of The Logistics Institute – Asia
       Pacific. Dr de Souza is also a Professor at the Georgia Institute of Technology in the USA and a
       Senior Fellow at the National University of Singapore. He has published extensively and is a
       member of the Editorial Boards of the International Journal of Computer Integrated
       Manufacturing and the International Journal of Logistics Research and Applications and SMBNet.
           Dr Albert Wee Kwan Tan has research interests in reverse logistics, process modelling and
       reengineering, and information technology to coordinate the supply chain. He holds an MBS
       from the National University of Ireland and a PhD in Supply Chain Management from the
       Nanyang Technological University. His research works have been published in the International
       Journal of Physical Distribution & Logistics Management, the International Journal of Logistics
       Systems and Management, the International Journal of Logistics Management and the Asia
       Pacific Journal of Marketing and Logistics. Albert Wee Kwan Tan is the corresponding author
       and can be contacted at: alberttan@smafedertion.org.sg
           Hafidzaturrafeah Othman received her Master of Science (Logistics) and Bachelor of
       Engineering degree from the School of Mechanical and Aerospace Engineering, Nanyang
       Technological University. Prior to joining TLI-Asia Pacific, she was working as a Research
       Associate in the Division of Systems and Engineering Management, NTU. Among the projects
       that she has done are designing and simulation of service networks. Her current research
       interests are in the field of reverse logistics, air and sea cargo, simulation, optimization and
       re-engineering of supply chain network.
           Miti Garg graduated with MSc (Management) by Research from the NUS School of Business
       in 2006. She obtained her Bachelor’s in Architecture (BArch) from the School of Planning and
       Architecture, New Delhi, India in 2001. Her industry experience includes working with the Retail
       and Leisure Advisory team for Jones Lang LaSalle Ltd, New Delhi, India. She is actively involved
       in industry and academics-related research. Her current research interests are in the field of
       global supply chain management, reverse logistics, growth and innovation in logistics and
       supply chain management, green IT and integration of multimodal transport networks. She has
       several conference paper acceptances in conferences including ICSSSM, POMS, IAENG and ISL.




       To purchase reprints of this article please e-mail: reprints@emeraldinsight.com
       Or visit our web site for further details: www.emeraldinsight.com/reprints

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  • 1. The current issue and full text archive of this journal is available at www.emeraldinsight.com/1463-5771.htm A framework A proposed framework for for managing managing service parts service parts in automotive and aerospace 769 industries Robert de Souza The Logistics Institute Asia Pacific, National University of Singapore, Singapore Albert Wee Kwan Tan Center for Corporate Learning, Singapore Manufacturers’ Federation, Singapore, and Hafidzaturrafeah Othman and Miti Garg The Logistics Institute Asia Pacific, National University of Singapore, Singapore Abstract Purpose – The purpose of this paper is to study the process, network, skills and practices of service parts logistics organizations in the Asia Pacific region. Specifically, it attempts to propose a new framework for service parts logistics management based on interview inputs from several leading automotive and aerospace companies. This paper also seeks to identify the trends and opportunities for service parts logistics in Singapore. Design/methodology/approach – Companies from aerospace and automotive industries involved in service logistics activities were involved in the study. Data were obtained primarily through interviews with key executives of the company. Findings – This paper summarizes some of the industry findings on service parts logistics in the Asia Pacific region. To succeed in the service logistics business, companies should not focus on cost factors alone. Instead, companies should adopt the proposed framework and look into other factors. Research limitations/implications – The research is limited to companies in the aerospace and automotive industries only. Practical implications – This framework was drawn from industry inputs and can be easily applied in decision making. Originality/value – The paper provides a new framework to assist decision makers in deciding where a company should locate its service part logistics hub. Keywords Aerospace, Automotive, Service logistics, Spare parts, Asia Pacific, Distribution management Paper type Research paper 1. Introduction Service parts logistics is becoming an important aspect of supply chain management (SCM). The size of service parts market has grown significantly in the last decade estimated to reach $150 billion worldwide and is increasing at 5-9 percent annual growth Benchmarking: An International Journal This article is part of the special issue: “Supply chain networks in emerging markets” guest Vol. 18 No. 6, 2011 edited by Harri Lorentz, Yongjiang Shi, Olli-Pekka Hilmola and Jagjit Singh Srai. Due to an pp. 769-782 q Emerald Group Publishing Limited administrative error at Emerald, the Editorial to accompany this special issue is published 1463-5771 separately in BIJ Volume 19, Issue 1, 2012. DOI 10.1108/14635771111180699
  • 2. BIJ rate (Patton, 2006). According to Deloitte research, service revenues make up an average 18,6 of 25 percent of company’s total business (Anon, 2008). Firms have begun to benchmark their service parts logistics operations against best in class operators and third parties specializing in this field have seen an increase in the demand for their services. More companies are recognizing the strategic value of having an excellent service parts logistics system to ensure part availability and shorter customer response time. 770 With that realization, more companies these days are providing good after-sales service, which will help to extend the lifecycle of products and extract the maximum value from high-value equipments. After-sales service is a high-margin business and accounts for a large chunk of corporate profits. Thus, companies are being triggered to pay more attention to their after-sales costs and service level. After-sales services have become a unique selling point, especially for the automotive and aircraft industries. Since lifecycle of product in these industries are long, companies will find more opportunities in after-sales service down the line. In addition, increasing sales of service parts cost businesses far less than finding new customers (Cohen et al., 2006). “Service parts logistics” or the management of service parts for after-sales service encompasses planning, fulfillment and execution of service parts through activities like demand forecasting, parts distribution, warehouse management, repair of parts and collaboration processes with all the relevant parties in the after-sales service supply chain. It has been attracting more attention recently as companies strive to overcome increase competition and attain a sustainable competitive advantage by offering their customers better after-sales service. With a desire to retain existing customers, the aircraft and automotive industries are exploiting new solutions to provide cost-effective and efficient after-sales service to their customers. This paper provides a literature review of service parts logistics and presents a framework consisting of key factors when setting up a service parts logistics hub. Interviews from companies are included, highlighting opportunities and challenges faced by companies in setting up their regional logistics hub in Singapore. Recommendations are proposed for companies interested in setting up a regional logistics center (RLC) for service parts management in Asia Pacific. 2. Research method Data were obtained primarily through interviews with key executives working in the automotive and aircraft industries. Interviews were conducted with three automotive companies, two aircraft companies and one logistics provider over a period of two months involving three researchers from The Logistics Institute – Asia Pacific and two researchers from Nanyang Technological University Center for SCM. The objectives of this research were: (1) to understand the various service parts logistics practices in automotive and aircraft industries in the Asia Pacific region; (2) to understand the process flow for service parts logistics in the two industries; (3) to develop a framework for the efficient SCM of service parts; and (4) to identify trends, challenges and opportunities for service parts logistics business in Singapore.
  • 3. 3. Literature review A framework Industries measure service quality by means of response time, defined as the time it for managing takes for a technician to arrive at the customer site with a service part to fix the machine after the customer reports a failure. To provide high-quality service, manufacturers aim service parts to keep response time to each customer short by stocking parts at their warehouse. However, service parts are expensive and components have high depreciation and obsolescence costs. Therefore, it is imperative that manufacturers maintain their 771 inventory level at the central warehouse and field depots at the lowest level possible. Multi-echelon service parts inventory systems have been analyzed quite extensively in the literature (Diks et al., 1996). One of the earliest works in this area was Sherbrooke’s METRIC model. In his classical paper, Sherbrooke (1986) considered a two-echelon service parts inventory system for repairable items. Other related works that study multi-echelon resupply systems with budget considerations include Muckstadt and Thomas (1980) and Hausman and Erkip (1994). The ability to meet the response time constraint depends mainly on inventory policies employed at the field depots and central warehouse. If the required service part is in stock at the field depot, the customer is served immediately and the response time is negligible. On the other hand, if the requested part is not available at the field depot, the response time includes the repair time as well as the travel time to and from the central warehouse (to obtain the part). Thus, it is a tradeoff between service level and inventory holding costs. Mathematical models are usually aimed at optimizing the tradeoff between inventory investment and service levels, while considerations of administrative efficiency have led to different types of classifications of inventory items. While efficient computers make complex modeling possible, activities such as choosing control parameters, allocating control resources, making purchasing decisions, and thinking about different policies for different types of items still need to be done manually. For this purpose, item classification is an important aspect. Numerous inventory models have been developed in the area of service part inventory management (Silver et al., 1998). Service part inventory management is often considered as a special case of general inventory management with special characteristics such as low and sporadic demand volume. However, the objective of both is synonymous, that is to achieve the desired service level with minimum cost. The automotive and aerospace industries are characterized by hundreds of service parts and customers, low part failure rates, tight response times, numerous service centers and a base stock policy for each part at each warehouse. To control the quality of service, companies prefer to keep their average response time to each customer below a threshold level, say 24 hours. But with globalization, it becomes more challenging to maintain below this threshold level. There are a few researchers who have considered multi-echelon service parts inventory systems with service constraints. Cohen et al. (1990) developed and implemented optimizer to determine inventory policies for IBM’s periodic review, multi-item, multi-echelon service parts inventory system. They solved the problem by using level-by-level decomposition of facilities and by assuming infinite supply at the replenishment sources. Huiskonen (2001) illustrates distinct operating policies for different types of parts in the service parts supply chain. Benchmarking has been described as a structured process which can help to identify performance gaps of benchmarking partners (Pfohl and Ester, 1999). Hokey
  • 4. BIJ and Seong-Jong (2009) identify the key goals of benchmarking while Carpinetti and 18,6 Melo (2002) suggest a new methodology for benchmarking. As most of the past researchers focus on specific areas in service parts logistics, it is useful to examine the various factors affecting the service levels and proposed a framework that give a holistic view of service parts logistics (Cavalieria et al., 2008). 772 4. Proposed framework for managing service parts logistic A new framework is proposed for an efficient service parts supply chain (Service parts logistics framework) based on inputs from the companies as well as from the latest research works which are shown as follows: (1) customer service objectives and goals; (2) supply chain network: . network configuration. (3) enablers: . technology; . measurements; and . air and sea connectivity. (4) processes: . transportation; . warehousing; . reverse logistics; . order processing; and . distribution. (5) people: . skill sets; . knowledge; and . training. (6) infrastructure, government regulations and incentives. Each of the components provides a foundation that ultimately delivers the customer service goals. Although the framework applies to both mature and emerging markets, it is especially critical in mature markets given the importance of efficiency in a price-driven environment. The novelty of the framework lies in bringing together different factors critical for efficient reverse SCM from literature and the practical sphere into a simple structure. It will provide a stepwise decision-making path on how to pragmatically handle the management of service parts in a company. Companies’ inputs from the interviews will be presented to support the proposed framework and interviewed companies. A short description of these companies and their activities are listed below: . Company A. A Brazilian aircraft company specializing in private jets. It has become one of the largest aircraft manufacturers in the world by focusing on specific market segments with high growth potential such as commercial, defence and executive aviation. Company A established their support center in Singapore in 2001.
  • 5. Company A has established its reputation as a leading manufacturer in the global A framework aerospace industry supplying to private clients as well as commercial and budget for managing airlines. service parts . Company B. This company, a subsidiary of (European Aeronautic, Defence and Space company one of the three largest aerospace groups in the world), was set up in 1977. ESEA is responsible for the sales and customer support activities for the entire range of Company B helicopters for 15 territories in the 773 region. There are three main pillars of the organization – sales (new, used helicopters, repaired and services), finance and supply and services. Company B has over 180 collaborators servicing clients across Asia. . Company C. A German manufacturer of luxury automobiles, buses, coaches and trucks. Singapore is the regional hub for service parts of car brands under the parent group in Asia. . Company D. This company, motor corporation, is a multi-national corporation headquartered in Japan. It is the world’s largest automobile makers by sales and production. Between May 2008 and May 2009 Company D manufactured and sold over 7,051,000 cars worldwide. By following its guiding principles and adopting the just-in-time (JIT) and 7S principles, Company D has overcome the challenges faced in the highly capital and labor-intensive automotive industry. . Company E. This company is one of the major representatives of the German car industry founded in 1937. Its Singapore regional office serves importers and dealers in the Asia Pacific region. The headquarters is located in Wolfsburg, Germany. 4.1 Customer service objectives and goals The goal for any service parts business is to create value for the company’s customers and shareholders. That goal is both the starting point for service parts strategy, and the ultimate objective for operations. In addition, companies should design a portfolio of service products (Cohen et al., 2006) as each customer segment demands a different level of service. Customer will decide their preferred level of service by weighing the level of response they need against the prices they are willing to pay. The amount of time it takes to restore a failed product is often seen as a key performance indicator. Most customers demand fast response time with nearly 70 percent requiring less than 48 hours of response time. Since profits, especially in the aerospace industry is dependent on utilization rate, any part unavailability translates into 100,000 dollars of incurred loss. In general, both automotive and aircraft companies offer three different level of service. Tables I and II summarize the types of service each industry provide to their importers and dealers. The different level of services offered is in close relation to the criticality of the service parts. Criticality of a part is defined as the consequences caused by the failure of the part in case a replacement is not readily available (Huiskonen, 2001). A practical approach to measure criticality of a part is to relate it to the time in which the failure has to be corrected. If the levels of services are based on criticality, these levels can be characterized by: . Level 1. Failure need to be corrected and supply of replacement parts should take place immediately.
  • 6. BIJ Lead 18,6 Type of service time Processes and cost Vehicle off road (VOR): customers require Within Highest cost and transportation mode is by their vehicle to be fixed as soon as possible. 24 hours air Parts are ordered on a daily basis. VOR 774 shipment is done as a packaged delivery Emergency: customers require a part soon Two to To decrease shipment cost, parts requisition but can afford some delays four from the same warehouse are consolidated at days the RLC first before shipping out. Main Table I. transportation is via air Service level in Regular Seven Least cost. Orders are consolidated and automotive industry days shipped out via sea Type of service Lead time Processes and cost Aircraft on ground (AOG). an AOG Within 12 Most costly. To avoid the hassle and costs situation occurs when the aircraft problem hours involved in AOG, companies recommend is serious enough to prevent it from flying. that airlines keep some spare parts on Since this would cause the company to hand to minimize delay. However, some incur great loss, special arrangement will airlines prefer not to invest in expensive be made to deliver parts on-site; often RLC parts has its own private fleet to cater for this purpose Critical. airlines need the parts soonest 24-48 hours Less costly possible but can allow half day of delay Table II. time Service level in aerospace Ordinary. parts that are normally used for One week or Least costly industry servicing as promised . Level 2. Failure can be tolerated for a short duration of time while waiting for the replacement parts to arrive. . Level 3. Failure does not affect other processes and repair can be done when the parts arrive (no urgency). Customers are aware of the tradeoff between fast response time and high repair cost. In fact, “power by the hour” concept (Cohen et al., 2006) is gaining popularity in aerospace industry in balancing the tradeoff. The key feature is that it undertakes to provide the airlines with a fixed maintenance cost over an extended period of time. Airlines are assured of an accurate cost projection, thus avoiding the high costs associated with breakdowns. 4.2 After-sales supply chain network Companies should set up a distinctive after-sales service supply chain that differs from the manufacturing supply chain (Saccani et al., 2007). This supply chain should be continuously optimized for speed and efficiency as the industry is transforming itself. A typical after-sales supply chain network constitutes four entities namely the parts supplier or OEM, the RLC, the importers or country warehouses and the dealers. The
  • 7. companies in this study adopt one of the three network configurations, namely A framework centralized, decentralized and hybrid. for managing Centralized. In this configuration, parts from suppliers will be stored in RLC and delivered directly to the dealers whenever demand arises. Company D has a policy that service parts all service parts are kept centrally at their warehouse as part of their JIT philosophy. They tend to buy small lot sizes frequently from the manufacturer (as opposed to large lot size). The warehouse has an average of six stock turns per year. 775 There are, however, some products that move slowly and others that are fast moving parts, such as filters, which are purchased on a daily basis. Company D’s distributor in Singapore has a program in place to manage these parts. Service parts for car models manufactured less than ten years ago are held centrally in Singapore. If an older car needs a part, the distributor will verify with Company D in Japan to determine whether the part is still available. This will help decrease the number of service parts type stored in the warehouse. Decentralized. Most companies adopt this configuration. Parts from supplier will be forwarded to RLC first. RLC usually follows the “break-bulk” strategy; breaking the large shipments received from suppliers/OEM and then sending the smaller shipments to various warehouses in other countries in the region. Some of these warehouses are owned by the company while others are outsourced to 3PL providers. These country warehouses are also called importers. Company E acquires all their genuine parts supplies directly from a parts centre in Germany. Parts are delivered regularly by ocean or airfreight to the warehouse in Singapore and subsequently re-distributed to the importers/dealers in the region. Orders are placed with suppliers once a week unless serious shortages arise. From Singapore, parts are shipped directly to countries in Asia (e.g. India, Malaysia, and Thailand). Batteries are exception, where they are sent directly to dealers from suppliers because they require special handling. Hybrid. This configuration combines the two networks and is shown in Figure. For Company C, the RLC adopt a “break-bulk” strategy; receiving large shipments from Germany and then re-distributing smaller shipments to other countries. Each country has its own warehouse, some are outsourced and others are owned by Company C. After the parts arrive at the warehouse, they are usually forwarded to a network of privately owned dealers. Company C feels that it is easier to have the importer/country warehouse as an additional part of the supply chain because if the RLC dealt directly with dealers, that it may create too much complexity and twice as much work for customs. Inventory pooling of parts is possible at the regional distribution center. The region covers a large area and demand tends to balance out over a time. For example, in Japan, snow tires are in demand at year end while it is summer in Australia. Six months later, the seasons are reversed and snow tires are in demand in Australia. Furthermore, different vehicles have different popularities in different parts of the region. For example, the S Class is particularly popular in China, the toughest country in the region to service. In Singapore, in addition to their general consumer market, they also supply army trucks to armed forces in Asia that may be customized. In Australia, where the highest number of Company C vehicles is sold, consumers tend to prefer lifestyle vehicles (SUV). 4.3 Enablers Technologically, supply chain applications should be fully integrated with other enterprise systems with the flexibility to adapt to changing conditions. Many of today’s
  • 8. BIJ systems are standalone applications that have been rigidly coded to a particular supply 18,6 chain structure. In addition, most available packaged software is only able to match service logistics companies’ requirements up to 80 percent (Patton and Feldman, 1997). Service parts management system should be able to aid management in executing the following tasks: . Inventory tracking in the warehouse – how many and what parts are located in 776 the warehouse, knowing where are the parts located on a real-time basis. . Monitoring repair operations – which parts are sent to which repair center, when will the repaired parts be delivered back to the warehouse. . Generate reports – to reflect consumption of parts, to display figures reflecting performance indicators. All companies involved in this study utilize application packages such as ERP such as SAP in their daily operations of managing the service logistics processes. Some, such as Company C, has developed their in-house IT system. Most of these systems are standalone applications; hence it does not provide visibility to other players in the after-sales supply chain network. Information such as inventory level needs to be shared with the RLC to aid inventory planning. Realizing this, Company A, customized its SAP system to provide more visibility to their 3PL while restricting other confidential information such as pricing. Reverse logistics is a heavily IT-driven process because of the need to provide for and improve visibility of goods in motion throughout the reverse supply chain (Li and Olorunniwo, 2008). With customer expectations continuously increasing, companies need to measure and monitor their performance of after-sales service (Gaiardelli et al., 2007). Subsequently, they need to compare themselves to other players in the service parts business, make a commitment and strive to improve from their current position. Service logistics’ companies often used the following indicators to measure their performance (Patton and Feldman, 1997): . First pass fill rate – this measures availability of parts in the stoking location nearest to the customer whenever a part request arises. . Logistics service level – percentage of time that a requested part is delivered to a customer location within the promised time period. . Response time – the amount of time needed for the part to reach a customer location; calculated from the time service center receives a repair request from the customer. . Required investment – amount of financial investment needed to provide the desired performance level of the above three metrics. In addition, metrics such as waiting time for delivery of parts or technical assistance can be used to gauge how well companies create values for its customers while those such as fill rates or parts obsolescence cost can quantify the way companies use their assets (Cohen et al., 2006). Companies A and D measure their service logistics performance as shown in Table III.
  • 9. 4.4 Processes A framework Inventory management, order fulfillment, distribution, transportation and reverse for managing logistics are common supply chain processes for service parts logistics. In order to concentrate on their core business and tap on 3PL expertise, it is common for companies service parts dealing with service logistics to outsource their warehousing and distribution activities. Moreover, collaborating with 3PL create opportunities for generating synergies, pooling risks and achieving economies of scale. Table IV summarizes the activities that 777 some companies in this study outsourced to their respective 3PL. On the other hand, Company D believes in managing their warehouse in-house. Employing various techniques such as Kaizen and Company D 7S principles, the company achieved 80 percent utilization of warehouse space which translates to high warehouse efficiency. The 7S technique provides a guideline on how parts should be stored in the warehouse to allow easy and fast access to required parts whenever demand arises. Grouping similar parts together, storing heavy items on the lower shelves, segregating parts according to their numbers and ensuring that parts are stored within easy reach of workers are among the rules of the 7S technique. In addition, fast moving goods are placed closer to the entrance of the warehouse, while slower moving goods are placed at the rear. Palletized goods are positioned such that they are easily accessible to forklifts. Kaizen, a Japanese term for continuous improvement is a large part of JIT philosophy pursued at Company D. A Kaizen team was set up and has the daily task of relocating items in the warehouse, depending on how fast their turnover is. 4.5 People Service parts management is a people business. All the technology of computers, sophisticated equipment and models cannot accomplish much if good people are not Key performance indicators Company A Company D Delivery performance (fill rate, ability to deliver Stock turn (this figure was recently at 2.27 months as promised) to turnover products) Warehouse performance (inventory turn, Logistics cost and profitability obsolescence cost) Number of errors per 10,000 lines picked Quality of inspection process Number of deliveries missed Time needed to move a part out of the warehouse Housekeeping performance Table III. Worker performance (including absentees and Activities outsourced sickness) to 3PL Company Outsourced activities Company C Outbound logistics – distribution from Singapore RLC to various importers in South East Asia Company E Entire service parts operations – warehousing: storage, picking and packing – customer service: procurement, shipping, order processing and invoicing – outbound logistics: shipment via air, sea and/or courier from Singapore to various importers and Table IV. dealers in Asia Activities outsourced Company A Warehousing activities – storage, quality inspections, certificate issuance and packing to 3PL
  • 10. BIJ involved. The abilities and motivation of logistic personnel is of vital importance. Hence, 18,6 a service parts business requires top-notch people with the skills, experience and the right attitude to run the business. Putting the right people in a few key positions can help boost a company’s overall performance. Forecasting, inventory control, repair and warehousing management are among the essential skills required to manage a service parts business. Applying forecasting 778 techniques and selecting the best inventory policy can be a challenge when dealing with service parts. Traditional averaging-or smoothing-type forecasting methods frequently produce inaccurate results since a relatively high percentage of service parts experience irregular demand. Unreliable forecast creates problems in deciding inventory policy variables such as how much to order and when to place an order, since determination of such variables must be based on some estimates of the future requirement. Continuous training and learning to think in new ways will provide more benefit than technological advances when talking about service logistics. Company leaders must motivate employees in service parts business to consider new ways to approach service parts. Improving service parts management will positively influence corporate profits. According to most of the companies interviewed, recruiting a pool of knowledgeable and skillful employees in the service parts business is not much of a problem. However, employing experienced individuals is a challenge since the service parts business in Singapore is a small one. Companies also highlighted that it is not easy to recruit warehouse employees in Singapore as it is considered as a physically demanding job. The role of technicians has changed over the years. In the past, technicians were thoroughly trained in all aspects of repair and services. They are able to troubleshoot almost any fault on-site. Recently, with the increasing importance of fast response time, technicians have become part changers on-site, while the faulty items are brought back to service center for repair. 4.6 Infrastructure Custom duties, tariffs, and government incentives are important consideration in configuring the service logistics network. For example, Singapore free trade zone is a huge incentive for the industry. As of April 2009, Singapore has introduced a GST suspension scheme for qualifying aircraft parts. Under the scheme, approved traders in the aerospace industry are exempted from paying GST when importing certain aircraft parts into Singapore. Regulatory drivers exist in several nations such as Europe, USA and Japan (Kumar and Putnam, 2008). Every process has to be in strict compliance with the requirements of national and international authorities (e.g. FAA for USA and EASA for Europe). In addition, existing airports and seaports, road conditions are some of the basic infrastructures that have an impact on the service delivery for service parts logistics. Better infrastructures will attract more airlines and shipping lines to transit in the country, giving rise to higher connectivity. 5. Opportunities and challenges With Singapore’s reputation for efficiency, ease of business, and network, choosing Singapore as a regional logistics hub was an easy choice for companies such as Companies A and B. Singapore is ahead of the region in terms of logistics infrastructure. The port of Singapore is linked to over 600 parts in 123 countries and over 200 shipping
  • 11. lines call at the port. It handles the world’s largest volume of containers which exceeded A framework 30 million TEU in 2008 (World Port Ranking, 2008). In addition, Changi Airport, is for managing ranked one of Asia’s top ten in air cargo volume in 2008 (ACI, 2009). It has 4,000 weekly flights connecting 182 cities in 57 countries. The airport and logistics infrastructure service parts of Singapore is stable and not affected by political issues as compared to other countries in South East Asia. Conversely, companies who intend to set up a logistics hub in Singapore need to be 779 aware of some challenges. Among which are the tedious customs process according to some companies. Each transaction of moving parts in and out of the port requires permits which could cost up to S$30 per permit. Over time, import and export documentation cost might constitute a significant fraction of companies cost. The process of obtaining safety licenses for import, handling and storage of dangerous goods such as oxygen generators, fire extinguishers, explosive cartridges and batteries proved to be a challenge too. As much as service logistic providers would like all their suppliers and OEM to set up repair capabilities in Singapore, the return on investment is low as the current repair volume in this region is not large enough to justify the cost of establishing a repair center. Furthermore, aircraft industry is an over-regulated one in terms of safety with a lot of emphasis on training. There is a large gap in talent since the technical employees are either in their 20s or 50s. It is difficult to send the experienced employees for off-site visits while it takes a long duration to train the new employees and this is a costly process. 6. Trends The four major issues below are prevalent in handling of service parts especially in the aerospace industry: (1) Margins are lower, leaving less money to spend on inventory. (2) High capital investment is needed to put all parts on the shelf. For example, wheels and brakes can cost US$4 million. (3) High cost of test equipments. With a limited number of customers, there are few units coming through the repair shop to justify investing in these equipments. (4) High obsolescence cost. This has led some companies to move towards “power by the hour” concept. Customers are now trying to sell back and lease service parts in the region. Therefore, the 3PL distribution model needs to be ready for such trend. The companies are moving away from a traditional “just-in-case” model to the current “just-in-time” ( JIT) model. This means that the 3PL needs to be flexible to adapt to the JIT model. 3PL can also target the low-cost carrier sector which is emerging in this region. Most of these companies are operating on “power-by-hour” concept to reduce cost. Customers and suppliers of mission-critical products, such as commercial aircraft and military weapon systems, are recognizing that the acquisition of world-class products is not sufficient, it is also imperative to provide superior, cost-effective maintenance and support services throughout the after-sales phase of the customer-supplier relationship. A major focus of these efforts involves re-designing the contractual and implicit relationships between customers and suppliers in the service support supply chain.
  • 12. BIJ 3PL should also consider AS9120 accreditation in order to enter the aircraft industry. 18,6 The accreditation is only awarded to facilities that comply with the stringent requirements of aerospace companies worldwide, in addition to the enhanced regulatory requirements for aerospace distributors. With the increasing aerospace logistics business in the region (Venkatesh, 2010), demand for aerospace logistics services are expected to grow in the coming years. 780 Airlines may need to reorganize their supply chain to improve coordination with their freight forwarders. As airlines tighten their budgets, there will no longer be as many parts on their shelves to support repair activities. They will move to operate based on the JIT concept. Companies will need to determine which set of service parts is most likely to be required and have the highest transactions to stock in their warehouse. Technology called Aircraft Communications Addressing and Reporting System (ACARS) will be used for “health monitoring” of aircraft (ARINC, 2010). During flight, the central maintenance computer in the aircraft ensures that the aircraft is working as it should be. If there is any error, a message will be sent to the ground and to the aircraft. This message allows the company to troubleshoot and predict which part may be needed. This is not necessarily accurate but is sufficient to pre-empt various parties to prepare the necessary parts and manpower needed for the repair operations. In adopting such technology, aircraft companies hope to become more proactive and improve their preventive maintenance. 7. Conclusions In this study, we have proposed a framework for managing service parts logistics that focuses on a few key components. The most significant thing to take note of the proposed framework is to quantify the customer service level for different customer segments, and provide the necessary processes, enablers and supply chain network to meet each service level. The proposed framework is highly dependent on infrastructures provided by each country and their constraints imposed for export and import. Based on the response gathered from the companies interviewed, it is useful to apply this framework when setting up the service part logistics hub in Asia instead of solely focusing on cost factors alone. 7.1 Managerial implications In addition to providing a theoretical framework which can be adopted to structure a reverse supply chain, this paper sheds light on the current best practices adopted by different companies in the automotive and aeronautical industry sectors. By benchmarking the best practices of five companies in these two sectors gathered from in-depth interviews, it attempts to provide a practical hands-on operational view of supply chain for service parts. In this paper, emphasis is laid on understanding the nuances of SCM for service parts for these sectors. The framework provides a summary of factors that are required for attaining the goal of effective reverse SCM. It also sheds light on the service parts supply chain practices in Singapore, an established logistics hub. 7.2 Contribution to the research community As noted by several researchers, research in reverse SCM lags behind research in forward SCM. This paper contributes to both reverse logistics and benchmarking literature, providing a theoretical framework derived from interviews with leading
  • 13. industry players and a practical perspective to reverse supply chain practices in A framework Singapore. In conclusion, the papers key insight is that cost alone should not be the for managing deciding factor when setting up a reverse logistics hub in a region. Rather a plethora of factors must be considered before designing the reverse supply chain for service parts. service parts References 781 ACI (2009), available at: www.aci.aero/cda/aci_common/display/main/aci_content07_c. jsp?zn¼aci&cp¼1-5-54-55-8813_666_2_ _ ARINC (2010), Aircraft Communications Addressing and Reporting System, available at: www.arinc.com/products/voice_data_comm/acars.html Carpinetti, L.C.R. and de Melo, A.M. (2002), “What to benchmark? A systematic approach and cases”, Benchmarking: An International Journal, Vol. 9 No. 3. Cavalieria, S., Garettib, M., Macchib, M. and Pintob, R. (2008), “A decision-making framework for managing maintenance spare parts”, Production Planning & Control, Vol. 19 No. 4, pp. 379-96. Cohen, M., Kamesam, P.V., Kleindorfer, P., Lee, H. and Tekerian, A. (1990), “Optimizer: IBM’s multi-echelon inventory system for managing service logistics”, Interfaces, Vol. 20 No. 1, pp. 65-82. Cohen, M.A., Agrawal, N. and Agrawal, V. (2006), “Winning in the aftermarket”, Harvard Business Review, Vol. 84 No. 5, pp. 129-38. Diks, E.B., Kok, A.G. and Lagodimos, A.G. (1996), “Multi-echelon systems: a service measure perspective”, European Journal of Operational Research, Vol. 95 No. 2, pp. 241-63. Gaiardelli, P., Saccani, N. and Songini, L. (2007), “Performance measurement of the after-sales service network – evidence from the automotive industry”, Computers in Industry, Vol. 58 No. 7, pp. 698-708. Hausman, W.H. and Erkip, N.K. (1994), “Multi-echelon vs single-echelon inventory control policies for low-demand items”, Management Science, Vol. 40 No. 5, pp. 597-602. Hokey, M. and Seong-Jong, J. (2009), “Benchmarking third-party logistics providers using data envelopment analysis: an update”, Benchmarking: An International Journal, Vol. 16 No. 5. Huiskonen, J. (2001), “Maintenance spare parts logistics: special characteristics and strategic choices”, International Journal of Production Economics, Vol. 71 Nos 1-3, pp. 125-33. Kumar, S. and Putnam, V. (2008), “Cradle to cradle: reverse logistics strategies and opportunities across three industry sectors”, International Journal of Production Economics, Vol. 115, pp. 305-18. Li, X. and Olorunniwo, F. (2008), “An exploration of reverse logistics practices in three companies”, Supply Chain Management: An International Journal, Vol. 13 No. 5, pp. 381-6. Muckstadt, J.A. and Thomas, L.J. (1980), “Are multi-echelon inventory methods worth implementing in systems with low-demand-rate items?”, Management Science, Vol. 26 No. 5, pp. 483-94. Patton, J.D. (2006), “Service parts profits with best practices”, International Conference Proceeding, The Educational Society for Resource Management, Alexandria, VA. Patton, J.D. and Feldman, H.C. (1997), Service Parts Handbook, The Solomon Press, New York, NY. Pfohl, H. and Ester, B. (1999), “Benchmarking for spare parts logistics”, Benchmarking, Vol. 6 No. 1, p. 22.
  • 14. BIJ Saccani, N., Johansson, P. and Perona, M. (2007), “Configuring the after-sales service supply chain: a multiple case study”, International Journal of Production Economics, Vol. 110 18,6 Nos 1/2, pp. 52-69. Sherbrooke, C.C. (1986), “VARI-METRIC: improved approximations for multi-indenture, multi-echelon availability models”, Operations Research, Vol. 34 No. 2, pp. 311-19. Silver, E.A., Pyke, D.F. and Peterson, R. (1998), Inventory Management and Production Planning 782 and Scheduling, 3 ed., Wiley, New York, NY. Venkatesh, G. (2010), “Aerospace logistics”, Logistics Insight Asia, available at: www. logasiamag.com/article-1874-aerospacelogistics-LogisticsAsia.html Further reading Patton, J.D. (2007), “Service parts balance”, APICS Magazine, available at: www.apics.org/ Resources/Magazine/Past/ About the authors Dr Robert de Souza is the Executive Director and Chief Executive of The Logistics Institute – Asia Pacific. Dr de Souza is also a Professor at the Georgia Institute of Technology in the USA and a Senior Fellow at the National University of Singapore. He has published extensively and is a member of the Editorial Boards of the International Journal of Computer Integrated Manufacturing and the International Journal of Logistics Research and Applications and SMBNet. Dr Albert Wee Kwan Tan has research interests in reverse logistics, process modelling and reengineering, and information technology to coordinate the supply chain. He holds an MBS from the National University of Ireland and a PhD in Supply Chain Management from the Nanyang Technological University. His research works have been published in the International Journal of Physical Distribution & Logistics Management, the International Journal of Logistics Systems and Management, the International Journal of Logistics Management and the Asia Pacific Journal of Marketing and Logistics. Albert Wee Kwan Tan is the corresponding author and can be contacted at: alberttan@smafedertion.org.sg Hafidzaturrafeah Othman received her Master of Science (Logistics) and Bachelor of Engineering degree from the School of Mechanical and Aerospace Engineering, Nanyang Technological University. Prior to joining TLI-Asia Pacific, she was working as a Research Associate in the Division of Systems and Engineering Management, NTU. Among the projects that she has done are designing and simulation of service networks. Her current research interests are in the field of reverse logistics, air and sea cargo, simulation, optimization and re-engineering of supply chain network. Miti Garg graduated with MSc (Management) by Research from the NUS School of Business in 2006. She obtained her Bachelor’s in Architecture (BArch) from the School of Planning and Architecture, New Delhi, India in 2001. Her industry experience includes working with the Retail and Leisure Advisory team for Jones Lang LaSalle Ltd, New Delhi, India. She is actively involved in industry and academics-related research. Her current research interests are in the field of global supply chain management, reverse logistics, growth and innovation in logistics and supply chain management, green IT and integration of multimodal transport networks. She has several conference paper acceptances in conferences including ICSSSM, POMS, IAENG and ISL. To purchase reprints of this article please e-mail: reprints@emeraldinsight.com Or visit our web site for further details: www.emeraldinsight.com/reprints