1. Libmark Community Engagement Forum
12 July 2012, Melbourne
Dionne Lew
Managing Director, Bespoke Communications
@dionnelew
http://about.me/dionne.lew
E: dionne.lew@iinet.net.au
M: 0458 974 854

2. Community Engagement 2.0
‘it depends...’

3. what is it?

4. ‘it depends...’

6. • a discipline
• PhD to practitioner
• guiding principles
• semantics
‘a planned way of talking to people’

7. what is it NOT?

8. • pr – telling, retelling, yelling
• media - positioning, repositioning
• marketing – selling

9. why do it?

10. ‘it depends...’

11. • have to?
• think you have to?
• want to?
• think you might want to?
• need to?

12. Be clear on WHY &
things
follo
-w

13. risks

15. benefits

16. • project delivery
• engaged citizens, meaningful participation
• information, insights, creative ideas
• cost-effective policy
• democracy, dotmocracy
• relevance

17. how?

18. ‘it depends...’

19. Be clear on WHY &
things
follo
-w

20. • principles
• practices
• manuals
• evaluations

21. principle 1
strategy and planning
ask why
decide who
map the exercise
set the budget

22. principle 2
frame everything clearly
wider cultural & social context
your objectives
your expectations of audience
caveats, conditions, rules of engagement
brief (at length)

23. principle 3
be open, be responsive
name channels
set timeframes
acknowledge contributions
manage expectations
report findings, cause-effect, how

24. principle 4
integrity
accessible materials
clarity around role input
2.0

25. principle 5
engagement principles
have them
share them
follow them
evaluate them

26. principle 6
the ‘what nots’
overplan (inauthentic)
underplan (crisis)
jargon
stonewalling when things get tough

27. 1912
• Population: 92,407,000
• Life Expectancy: Male 48.4 Female: 51.8
• Average Salary $750 / year
• The Ziegfeld girls earns $75/week.
• Unemployed 2,150,000
• National Debt: $1.15 billion
• Union Membership: 2.1 million Strikes 1,204
• Attendance: Movies 30 million per week
• Divorce: 1/1000
• Vacation: 12 day cruise $60
• Whiskey $3.50 / gallon, Milk $.32 / gallon
• Speeds make automobile safety an issue
• 25,000 performers tour 4,000 U.S. theaters
Source: https://momentmatters.wordpress.com/2012/03/28/life-facts-1912-and-2012/

28. • institution
• authority
• structure
• planning
• exclusion
• information monopoly
• gatekeepers
• face-to-face

29. the way we are

30. 2012
• 7,071,541,703 - world population
• 102,820,870 - births this year
• 43,913,896 - deaths this year
• 273,357,942 - computers sold this year
• 1,873,522 - new books published
• 231,334,739 - newspapers circulated today
• 2,383,282 - cell phones sold today info
• $ 81,053,595 - money spent on videogames today
• 2,436,953,630 - internet users in the world
• 184,501,473,660 - emails sent today
• 1,846,592 - blogs written today
• 134,526,180 - tweets sent today
• 1,809,995,582 - Google searches today
Source: worldometers.info (10 October 2012, 11am)

31. did you know

33. • networked
• cooperation & coordination (mobile)
• institution as enabler
• cognitive surplus
• radical openness
• transparency

34. at the heart of it
connection, distraction, curiosity – only the tools have changed

35. what is a library?

36. library 2.0

37. mobile learning

38. case studies
Pinterest

39. case studies
Wikipedia
17 million articles
262 different languages
3.5 million English articles
In 2007 the English Wikipedia
became tge largest encyclopaedia put
together, Yongle had held title for 600
years
325 million readers
1 billion edits on Wikipedia
The servers are in Florida, subject to
the US state’s laws
50 per cent of the website’s traffic
actually comes from Google

40. Case studies
Open culture and learning

41. case studies
Blogging
Rose Holley blog

42. case studies
Flickr

43. coming soon…
• more information
• increased overwhelm
• micro specialisation
• the rise of the curator

45. the heart of it
• why are you doing it?
• what do you want?
• who is your audience?
• what do they want?
• where are they?
• how can you reach them?

46. ‘it depends...’