1. RADIO ADVERT EVALUATION
By
Jack
William
George
Liddicoat

2. WHAT CREATIVE DECISIONS DID YOU HAVE TO
MAKE TO SOLVE PROBLEMS AND HOW DID THIS
DEPART FROM YOUR ORIGINAL PLAN?
In our group we thought to create a more narrative radio advert so
to engage and relate to the audience. .We had to create our own
sound of ripping trousers because there was no sound effect on the
school system. So we had to record the sound of ripping paper to
compensate for this.

3. BOTH INDIVIDUALLY AND WORKING WITH
OTHERS HOW DID YOU WORK AND WHAT
CHALLENGES DID YOU FACE?
I thought that our group worked very well and were able to create a
script we were all agreed on and the recording also when very
smooth and were able to complete it in the minimum takes so had
more time to edit and perfect our radio advert.

4. WHAT ADVERTISING TECHNIQUES DID YOU USE
TO HOOK YOUR INTENDED TARGET AUDIENCE?
We used repetition of the word waves as that was the name of the
shop in the advertisement.
Also we used bedding music to keep the audience engaged and
interested in the advert.
We also used a narrative to tell a story and to relate to real world
circumstances
Also used more emphasis on some important words like “stickers”

5. HOW DID TECHNOLOGY ENABLE THE CREATIVE
PROCESS? WAS IT DIFFICULT TO USE ANY OF
THE EQUIPMENT AND DID YOU LEARN ANY
SKILLS?
The technology we used was audacity it was very easy to
use although I did have a problem as one of the parts of
the radio advert was repeated and echoed. That was the
only problem I occurred.

6. WHAT CONVENTIONS OF RADIO ADVERTS HAVE
YOU USED OR NOT USED AND WHY?
We didn’t use a jingle as we didn’t have the time to fit it to our 30
second time limit and also didn’t think it was an important aspect of
a radio advert.
We did use things like bedding music, repetition and emphasis on
some words to keep the audience engaged and interested in the
radio advert.

7. WHAT OR WHO ARE YOU REPRESENTING IN
YOUR ADVERT AND HOW?
We are representing a hard done by man who buys cloths
from a cheap shop and these cloths aren't the best quality
because they always rip so his friend tells him a high
quality shop at low prices to replace these tatty cloths

8. WHAT FEEDBACK DID YOU GET AND DID THIS
HELP YOU REALISE ANYTHING ABOUT YOUR
PRODUCT?
Other than the echoed and the repetition on a line over on
another the feed back I received was good and non of the
other components were over powering another.