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Qualcomm & Qualcomm
    Ventures in Game industry




1
Qualcomm : Leadership Position Across
    Businesses
                     $15B revenue, $110B market cap


                                        Consumer
       Mobile          Computing                         Networking
                                        Electronics




       Feature and         Tablets,        Gaming,         Switches,
      Smartphones          Laptops,     eReaders, DTV,      Routers,
                       All-in-One PCs    STBs, PNDs      Gateways, PLC



      Qualcomm                                               Atheros

2
Qualcomm Ventures
    OVERVIEW
     Qualcomm’s corporate venture group with a $500M evergreen fund
        Formalized in 2000
        Dedicated team of 17 individuals
            Investment Managers located in US, China, Europe, India, Israel, Brazil and Korea
        56 active investments
        Investment focused in six general areas across wireless value chain
            Applications, Software and Services
            Components and Semiconductor
            Consumer Devices
            Energy
            Healthcare
            Infrastructure


     Key Benefits
        Relationships and access to technology expertise
           Strong relationships with leading operators, suppliers, developers & OEMs
           Established connections with Venture Capitalist community
           Support our portfolio companies towards an appropriate exit (IPO or M&A)
           Access to our internal R&D resources (people, products and platforms)
3
Qualcomm Ventures
    INVESTMENT GOALS
     Accelerate and influence the growth of the wireless market
          Stimulate demand for Qualcomm technologies, wireless products, apps & services
          Creating new and complementary technologies and businesses
          Enabling new markets (vertical and horizontal)
          Enhance demand for wireless data applications and services


     Support our corporate and business units’ strategic goals


     Gain early access to emerging technologies and businesses


     Target strategic investments that don’t compromise financial ROI
        Generate strategic return on product sales, royalties
        Generate equity ROI




4
Qualcomm Ventures QPrize
     International Seed Fund Competition
     $1,000,000 in Prize Funding
       8 regional competitions
          China, W-Europe, E-Europe, India, Israel, Brazil, S. Korea, North America
          Each regional winner secures $100,000 in prize funding
       Grand Final
          Regional Winners invited to Qualcomm Ventures CEO Summit (Oct, 2012) to
           compete for an additional $150,000 in prize funding


     What are we looking for?
       Entrepreneurs & Start-ups Seeking Initial Funding
          Requirements: <$2M funding from friends & family plus no institutional money
       Strong Management Teams
       Innovative Products & Services in Technology
       Viable Business Plans
5
Qualcomm Ventures CEO Summit
    QCV CEO Summit recap.




6
Current Investments
                           Core Investments                               Targeted Verticals

                                               Components &
    Applications, Software and Services                        Consumer Devices                Energy
                                              Semiconductors




                                                                  Healthcare             Infrastructure
                               YongChe




7
QCV’s investments into game


            • $10M investment with Intel           • $2.5M investment
            • Acquired by EA in 2006                 with NEA and
                                                     Benchmark


     2001                   2004              2011            2012




      • $3M investment
        with Carlyle                       • $2M investment
      • Acquired by Walt
        Disney in 2007



8
QCV’s interest in Game industry



                    Financial


                    Strategic




9
Financial

                                                 Strategic




     Exciting time for investors & game developers


     • Game private investment doubled
       in 2011

     • Together with IPOs, total game
       investment nearly quadrupled

     • Game M&A more than doubled in
       2011

     • Quality investment demand still
       exceeds supply, but soon may
       change




10
Financial

                                            Strategic




     Most activities in online and mobile



     • Discrepancies in private
       investment and M&A, especially
       in mobile

     • Demand and supply in private
       investment may reverse




11
Financial

                                Strategic




     Online / mobile big bang


     • Online / mobile
       growing scale and
       share

     • Consumer markets
       fragment

     • Solid & profitable
       business models

     • Equipped with specific
       skills and approached




12
Financial

                                  Strategic




       Asia is leading the way



     • Stagnant console

     • Online / mobile reaching
       $41B by 2015 (50% of
       global game market, 14%
       CAGR)

     • China 36%, Korea 12%,
       Japan 10%




13
Financial

                                                                                                       Strategic


     Korea will become more important
     market for investors




     •   Users : ‘000~’000,000                        •   Users : ‘000~’000,000 x 100
     •   ARPU : $~$$$                                 •   ARPU : ₵~$$
     •   Cost : $M ~ $’0sM                            •   Cost : $’0sK ~ $Ms
     •   Operating profit : (-) ~ 20%                 •   Operating profit : (-) ~ 70%
     •   Growth rate : (-) ~ <10%                     •   Growth rate : (-) ~ 100%
     •   Business model : unit sales, subscription,   •   Business model : unit sales, free, virtual
         virtual goods                                    goods, ads
14
QCV’s interest in Game industry



                     Financial


                     Strategic




15
Financial

                                                                          Strategic




     Snapdragon Leadership: Android

                                 225+                   30+
                              Designs Launched   Manufacturers Shipping
                               with Qualcomm        with Qualcomm




            Qualcomm Supports Android from High Volume to High End
     Source: Qualcomm data.
16
Financial

                                                   Strategic




     Snapdragon Leadership: Windows
     Snapdragon Powers Windows
           The Only Processor
                                  …And Spans to
          That Powers Windows
                                 Power Windows 8
                Phone…




17
Financial



     Qualcomm has core Gaming expertise                                                          Strategic




      • Dedicated Advanced Gaming team to support customer gaming efforts
         • In house game studio composed of former console lead game programmers and artists
         • Dedicate gaming business team working with top game Developers & Publishers
      • Providing unique and exclusive titles for OEM pre-load opportunities
      • Complete Ecosystem for Game Developers: Dev Kits, Adv. GPU tools, and expert support

                   Bringing a bigger and better gaming experience to Snapdragon




                                                                  Over 100 Optimized Games
18
                                                                    http://gaming.qualcomm.com
Financial

                                                                  Strategic




     Engagement Model for Snapdragon GamePack

           OEMs/Carriers choose which games from
     1     gaming.qualcomm.com for preloads


           Gaming team will facilitate introductions with
     2     publishers/developers



           OEM/Carrier determine business model directly with
     3     publishers/developers



           Gaming team will work with developer to optimize and
     4     enhance games


19
Financial

                                                                         Strategic




     Homerun Battle 2

                        Developer        Com2US
                        Publisher        Com2US
                        Launch Date      April 2012
                        Snapdragon       2 weeks
                        Exclusives and   Snapdragon uniforms
                        Enhancements
                        Platforms        S3, S4 (Smartphones, Tablets)
                                         Android


                        Genre            Casual
                        Pricing          TBD




20
Backup



21
3D Development Tools for Snapdragon
                           SDK                                              Profiler




      Multiple Technologies                           Most Comprehensive Profiling Tool on Mobile
          • GL ES 1.x, 2.0, 3.0, VG                        • Low level integration with 100s of registers,
      Comprehensive Collection of Utilities                 Advanced Features
          • Emulator, Geometry/Texture Optimizers etc.  Very Effective and Useful Tool
      Variety of Samples                                   • Saves Significant Development Time and Money
          • Samples, Demos, Advanced Shaders            Works on Commercial Devices and Apps
      Thorough Documentation                               No change required


      Available for Free on “developer.qualcomm.com”

22
Snapdragon Mobile Development Platform
      A complete application development platform
        Shows real-word performance ahead of commercial launches
        Commercial-like device that heps bring apps to market faster


      Create, Test and Optimize
        Gives developers early access to new Snapdragon features
        Access to Adreno and power measurement tools




            Available for MSM8x55 and MSM8x60
               www.bsquare.com/qualcomm




23
Snapdragon Gaming Middleware Support


                                                                                        Vision Engine
                                            Unreal Engine 3   CryEngine3




                                                                 Alternativa Platform: Adobe’s Molehill




                  Allegorithmic: Procedural Texturing
                                                                                     Gaming UI




24
Complete Ecosystem for App Developers

        Hardware Tools             Software Tools           High Volumes, all OS




                                                   Trepn




                                 developer.qualcomm.com




                  Enormous target opportunity for mobile developers
                  Qualcomm provides the tools and support you need


25

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퀄컴 벤처스의 게임 생태계 지원 프로그램 / QCV Gaming

  • 1. Qualcomm & Qualcomm Ventures in Game industry 1
  • 2. Qualcomm : Leadership Position Across Businesses $15B revenue, $110B market cap Consumer Mobile Computing Networking Electronics Feature and Tablets, Gaming, Switches, Smartphones Laptops, eReaders, DTV, Routers, All-in-One PCs STBs, PNDs Gateways, PLC Qualcomm Atheros 2
  • 3. Qualcomm Ventures OVERVIEW  Qualcomm’s corporate venture group with a $500M evergreen fund  Formalized in 2000  Dedicated team of 17 individuals  Investment Managers located in US, China, Europe, India, Israel, Brazil and Korea  56 active investments  Investment focused in six general areas across wireless value chain  Applications, Software and Services  Components and Semiconductor  Consumer Devices  Energy  Healthcare  Infrastructure  Key Benefits  Relationships and access to technology expertise  Strong relationships with leading operators, suppliers, developers & OEMs  Established connections with Venture Capitalist community  Support our portfolio companies towards an appropriate exit (IPO or M&A)  Access to our internal R&D resources (people, products and platforms) 3
  • 4. Qualcomm Ventures INVESTMENT GOALS  Accelerate and influence the growth of the wireless market  Stimulate demand for Qualcomm technologies, wireless products, apps & services  Creating new and complementary technologies and businesses  Enabling new markets (vertical and horizontal)  Enhance demand for wireless data applications and services  Support our corporate and business units’ strategic goals  Gain early access to emerging technologies and businesses  Target strategic investments that don’t compromise financial ROI  Generate strategic return on product sales, royalties  Generate equity ROI 4
  • 5. Qualcomm Ventures QPrize  International Seed Fund Competition  $1,000,000 in Prize Funding  8 regional competitions  China, W-Europe, E-Europe, India, Israel, Brazil, S. Korea, North America  Each regional winner secures $100,000 in prize funding  Grand Final  Regional Winners invited to Qualcomm Ventures CEO Summit (Oct, 2012) to compete for an additional $150,000 in prize funding  What are we looking for?  Entrepreneurs & Start-ups Seeking Initial Funding  Requirements: <$2M funding from friends & family plus no institutional money  Strong Management Teams  Innovative Products & Services in Technology  Viable Business Plans 5
  • 6. Qualcomm Ventures CEO Summit QCV CEO Summit recap. 6
  • 7. Current Investments Core Investments Targeted Verticals Components & Applications, Software and Services Consumer Devices Energy Semiconductors Healthcare Infrastructure YongChe 7
  • 8. QCV’s investments into game • $10M investment with Intel • $2.5M investment • Acquired by EA in 2006 with NEA and Benchmark 2001 2004 2011 2012 • $3M investment with Carlyle • $2M investment • Acquired by Walt Disney in 2007 8
  • 9. QCV’s interest in Game industry Financial Strategic 9
  • 10. Financial Strategic Exciting time for investors & game developers • Game private investment doubled in 2011 • Together with IPOs, total game investment nearly quadrupled • Game M&A more than doubled in 2011 • Quality investment demand still exceeds supply, but soon may change 10
  • 11. Financial Strategic Most activities in online and mobile • Discrepancies in private investment and M&A, especially in mobile • Demand and supply in private investment may reverse 11
  • 12. Financial Strategic Online / mobile big bang • Online / mobile growing scale and share • Consumer markets fragment • Solid & profitable business models • Equipped with specific skills and approached 12
  • 13. Financial Strategic Asia is leading the way • Stagnant console • Online / mobile reaching $41B by 2015 (50% of global game market, 14% CAGR) • China 36%, Korea 12%, Japan 10% 13
  • 14. Financial Strategic Korea will become more important market for investors • Users : ‘000~’000,000 • Users : ‘000~’000,000 x 100 • ARPU : $~$$$ • ARPU : ₵~$$ • Cost : $M ~ $’0sM • Cost : $’0sK ~ $Ms • Operating profit : (-) ~ 20% • Operating profit : (-) ~ 70% • Growth rate : (-) ~ <10% • Growth rate : (-) ~ 100% • Business model : unit sales, subscription, • Business model : unit sales, free, virtual virtual goods goods, ads 14
  • 15. QCV’s interest in Game industry Financial Strategic 15
  • 16. Financial Strategic Snapdragon Leadership: Android 225+ 30+ Designs Launched Manufacturers Shipping with Qualcomm with Qualcomm Qualcomm Supports Android from High Volume to High End Source: Qualcomm data. 16
  • 17. Financial Strategic Snapdragon Leadership: Windows Snapdragon Powers Windows The Only Processor …And Spans to That Powers Windows Power Windows 8 Phone… 17
  • 18. Financial Qualcomm has core Gaming expertise Strategic • Dedicated Advanced Gaming team to support customer gaming efforts • In house game studio composed of former console lead game programmers and artists • Dedicate gaming business team working with top game Developers & Publishers • Providing unique and exclusive titles for OEM pre-load opportunities • Complete Ecosystem for Game Developers: Dev Kits, Adv. GPU tools, and expert support Bringing a bigger and better gaming experience to Snapdragon Over 100 Optimized Games 18 http://gaming.qualcomm.com
  • 19. Financial Strategic Engagement Model for Snapdragon GamePack OEMs/Carriers choose which games from 1 gaming.qualcomm.com for preloads Gaming team will facilitate introductions with 2 publishers/developers OEM/Carrier determine business model directly with 3 publishers/developers Gaming team will work with developer to optimize and 4 enhance games 19
  • 20. Financial Strategic Homerun Battle 2 Developer Com2US Publisher Com2US Launch Date April 2012 Snapdragon 2 weeks Exclusives and Snapdragon uniforms Enhancements Platforms S3, S4 (Smartphones, Tablets) Android Genre Casual Pricing TBD 20
  • 22. 3D Development Tools for Snapdragon SDK Profiler  Multiple Technologies  Most Comprehensive Profiling Tool on Mobile • GL ES 1.x, 2.0, 3.0, VG • Low level integration with 100s of registers,  Comprehensive Collection of Utilities Advanced Features • Emulator, Geometry/Texture Optimizers etc.  Very Effective and Useful Tool  Variety of Samples • Saves Significant Development Time and Money • Samples, Demos, Advanced Shaders  Works on Commercial Devices and Apps  Thorough Documentation  No change required Available for Free on “developer.qualcomm.com” 22
  • 23. Snapdragon Mobile Development Platform  A complete application development platform  Shows real-word performance ahead of commercial launches  Commercial-like device that heps bring apps to market faster  Create, Test and Optimize  Gives developers early access to new Snapdragon features  Access to Adreno and power measurement tools Available for MSM8x55 and MSM8x60 www.bsquare.com/qualcomm 23
  • 24. Snapdragon Gaming Middleware Support Vision Engine Unreal Engine 3 CryEngine3 Alternativa Platform: Adobe’s Molehill Allegorithmic: Procedural Texturing Gaming UI 24
  • 25. Complete Ecosystem for App Developers Hardware Tools Software Tools High Volumes, all OS Trepn developer.qualcomm.com Enormous target opportunity for mobile developers Qualcomm provides the tools and support you need 25