3. 淘宝
User Research
Business Opportunities
Marketplace and technology opportunity related to user experience
Understand Users 规划立项
Comprehensive understanding of users' needs
设计
Concept Design
Conceptual design that reflects every aspect
Detailed Design
开发
Complete definition of actual design
Deployment
Final validation of implemented design 质评工程化
Release
上市推广
User feedback from final product
4. 淘宝
User Research
各阶段和UED相关的主要评审物
Business Opport.
Understand
Users 规划立项 立项报告【新增商业需求、用户需求(目标用户、
使用场景、任务分析)】
Concept Design 设计 概念级交互设计(包括设计目标和思路、低保真原
型和评估结果)
Detailed Design 详细交互设计(交互设计规格书)
开发
Deployment 质评工程化 基准式可用性测试报告
Release 上市推广 用户使用体验反馈报告
采用的UCD环节越多,可供评审的产出物越多
5. 淘宝
User Research
根据资源投入大小/项目目标/可用方法,选择UED实施环节
情况1:资源充足@全新项目: Full Activities
Business Opp Understanding Users Concept Design Detailed Design Deployment Release
Understand Establish user req.
business req. BY user seg. &
Create Conceptual Create Detailed Design
BY study persona
Design
company
business model Scenarios and task
and market analysis
req.
Create Low‐fi Prototype Create Hi‐fi Prototype
Interactive Interactive
Understand
Physical appearance Physical appearance
tech. trends Market collateral Market collateral
Set Interaction Design
Direction
Set Physical Appearance
Direction
Create Guideline Create Specification
Interactive Interactive Resolve design
Physical appearance Satisfaction suvey
Physical appearance issues
Evaluation ‐
Competitive
Evaluation ‐ Concept Evaluation ‐ Evaluation – Create User
Detailed Benchmark experience Report
Record user
feedback ‐ qua
6. 淘宝
User Research
根据资源投入大小/项目目标/可用方法,选择UED实施环节
情况2:资源充足@升级项目(假定上代产品已经历过完整的UCD活动)
Business Opp Understanding Users Concept Design Detailed Design Deployment Release
Understand Establish user req.
business req. BY user seg. &
Create Conceptual Create Detailed Design
BY study persona
Design
company
business model Scenarios and task
and market req. analysis
Understand Create Low‐fi Prototype Create Hi‐fi Prototype
Interactive Interactive
tech. trends
Physical appearance Physical appearance
Market collateral Market collateral
Set Interaction Design
Direction
Set Physical Appearance
Direction
Create Guideline Create Specification
Interactive Interactive Resolve design
Physical appearance Satisfaction suvey
Physical appearance issues
Evaluation ‐
Competitive
Evaluation ‐ Concept Evaluation ‐ Evaluation – Create User
Detailed Benchmark experience Report
Record user
feedback ‐ qua
7. 淘宝
User Research
根据资源投入大小/项目目标/可用方法,选择UED实施环节
情况3:资源部分保障@全新项目: Core Activities
Business Opp Understanding Users Concept Design Detailed Design Deployment Release
Understand Establish user req.
business req. BY user seg. &
Create Conceptual Create Detailed Design
BY study persona
Design
company
business model Scenarios and task
and market analysis
req.
Create Low‐fi Prototype Create Hi‐fi Prototype
Interactive Interactive
Understand
Physical appearance Physical appearance
tech. trends Market collateral Market collateral
Set Interaction Design
Direction
Set Physical Appearance
Direction
Create Guideline Create Specification
Interactive Interactive Resolve design
Physical appearance Satisfaction survey
Physical appearance issues
Evaluation ‐
Competitive
Evaluation ‐ Concept Evaluation ‐ Evaluation – Create User
Detailed Benchmark experience Report
Record user
feedback ‐ qua
8. 淘宝
User Research
根据资源投入大小/项目目标/可用方法,选择UED实施环节
情况4:最低保障@升级项目(假定上代产品已经历过UCD活动): Core Activities
Business Opp Understanding Users Concept Design Detailed Design Deployment Release
Understand Establish user req.
business req. BY user seg. &
Create Conceptual Create Detailed Design
BY study persona
Design
company
business model Scenarios and task
and market analysis
req.
Create Low‐fi Prototype Create Hi‐fi Prototype
Interactive Interactive
Understand
Physical appearance Physical appearance
tech. trends Market collateral Market collateral
Set Interaction Design
Direction
Set Physical Appearance
Direction
Create Guideline Create Specification
Interactive Interactive Resolve design
Physical appearance Satisfaction survey
Physical appearance issues
Evaluation ‐
Competitive
Evaluation ‐ Concept Evaluation ‐ Evaluation – Create User
Detailed Benchmark experience Report
Record user
feedback ‐ qua
9. 淘宝 小结
User Research
以用户为中心的设计的三个原则
1. 尽可能早的聚焦于用户
2. 在设计阶段,尽可能早的对样品进行测试
3. 新一代产品的推出必须通过改进和重复测试