This document outlines 15 strategies for making an organization more likeable on social media. The key strategies are to listen to customers, think and act like a customer, compel customers to be first fans, respond quickly to all comments positively or negatively, ask questions to engage customers, provide value for free, share stories to build social currency, inspire customer story sharing, integrate social media into the entire customer experience, use Facebook ads effectively, admit and learn from mistakes, consistently deliver excitement and value, and make it easy for customers to buy without direct selling. The overall message is to focus on customers, engage authentically, and provide value at every touchpoint.