Building a Successful Facebook Community

1. So You‘ve Got
Facebook Fans. Now
What?
Building A Successful Facebook
Community

2. Companies have spent millions of
dollars gathering fans on their
Facebook pages and being liked all
across the web. But who are these
fans and what does this mean for
the brand?

3. It s not about how many fans
you have, it s what you learn
from and do with these fans that
matters most!

4. Think Of Your Facebook Community As
A Party
What makes some parties more successful and desirable then others?
Appeal Audience
Adaptability Awareness

5. Appeal
Is your Facebook page a place
people would want to spend time in
and visit often?
1. Creative.
2. Discounts and Coupons.
3. Contests and Promotions.
4. Applications.

6. Creative
Your creative should be
appealing, represent the
purpose of your page, and
include a strong call to action.
• Profile Pictures.
• Photo Strip.
• Welcome Tab.
• Additional Custom Tabs.

7. Discounts and Coupons
Coupons and discounts are a great way to not only
acquire new fans but to reward existing fans,
encourage sharing, generate sales, and track results.

8. Contests and Promotions
Facebook contests allow
companies to reward their
fans while being a great
way to support internal
marketing initiatives,
encourage engagement,
get people talking, and
drive organic growth.

9. Applications
Applications are a strong
medium to showcase
innovation, encourage
sharing, prolong time spent
on your page, and provide
a creative platform with a
clear call-to-action for users
to interact with your brand.

10. Audience
Who are your fans and how will you keep them engaged
and entertained?
• Get To Know Your Fans.
• Keep Fans Engaged.
Stop in and stay awhile!

11. Get To know Your Fans
• Facebook Analytics.
• Polls and Surveys.
• Facebook Questions
• Screener Status Updates.

12. Keep Fans Engaged
• Ask Questions.
• Ask for Opinions/Suggestions.
• Share Stories.
• Provide Sneak Peaks.
• Post Quizzes, Trivia.
• Provide Value.
• Multi-Media Content.
• Be Likeable.

13. Adaptability
Are your taking care of your fans?
Are you listening to their needs,
using what you learn, and taking
action?
1. Customer Service.
2. Focus Groups.

14. Customer Service
Thank and respond
to the positive and
respond even more
diligently to the
negative.
Provide real and
timely solutions!

15. Focus Groups
Think of your Facebook
page and wall as the
ultimate Survey or focus
group.
Continuously discover how
you can meet consumers
needs while exceeding their
expectations.

16. Awareness
Are your fans talking about or
promoting your brand and
encouraging their friends to
purchase your products or join
your Facebook community?
1. Engagement and Interaction.
2. Brand Ambassadors.
3. Review Programs.

17. Engagement and Interaction
Encourage fans to
spread the word
about your brand
through the stream!
• Engaging Updates.
• Sharable Content.
• Social Plugins.
• Social Ads.

18. Brand Ambassadors
• Rally biggest fans to
spread the word about
your brand.
• Reward biggest fans for
sharing.
• Parties and Sampling
programs.

19. Review Programs
Encourage and reward
fans for reviewing
products or services
through coupons or
samples.
Keep it simple and
make it sharable!

20. So Remember
Its not about how many people you can get
to come to your party, it s about giving them a
personalized and rewarding experience so
that they will come back and bring all their
friends.

21. Thank You!
Mandy Cudahy - @Mandy55
Lauren Sleeper - @LaurenSleeper