This document discusses top performing Facebook pages as voted by the social media marketing company Likeable. It provides examples of some top client pages and their engaging strategies like contests, apps, questions, and exclusive content. The document then gives recommendations for making organizations more likeable on Facebook, such as defining the target audience well, responding quickly to comments, being authentic and transparent, asking questions to drive engagement, and consistently providing excitement and value to customers.

1. The Top 40 Fan Pages on Facebook as voted by Likeable @DaveKerpen, CEO April 26, 2011 Tweet with us using #likeable Ask questions at facebook.com/likeablemedia

2. This is Likeable Media.

3. Our Story. Our Story.

4. Our Mission. To leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments.

5. Our Passion. Making companies more likeable – in every sense of the word “Like”able

6. The Facts. If Facebook were a country, it would be the third largest in the world. 500 billion minutes are spent on Facebook per month. 25 billion pieces of content are shared on Facebook per month. Facebook has more traffic on their site than Google.

7. What Does This Mean For You? Word of Mouth will always be the best form of advertising for your organization. Friends will always take advice from friends… 7

8. But With Social Media, The Definition Of Friends Has Changes Drastically.

9. Facebook’s natural virality allows users to endorse your center with the click of a button to hundreds of their friends. 9

10. Introducing… The Top 25 Client Pages on Facebook as voted by Likeable Disclosure: These are all current or former clients of Likeable. We didn’t allow clients to be eligible for our Top 40, but we wanted to showcase some of our favorites. 10

11. Ritani Contest brought in 5,634 ‘likes’ in one day.

12. Boston sexED The BPHC acquired over 2000 ‘likes’ through this campaign.

13. stride rite Over 57,000 interactions with the online moments book since the November 2010 launch.

14. Our Jewish Community Has an engaged community of 7,196 ‘likers’ from 26 countries.

15. Cumberland Farms Fan call-to-action led the page to over 140,000 ‘likers’ and “Free Chill Zone Days!”

16. Uno Chicago Grill App allowed fans to create their own pizza and ultimately impact change within the organization.

17. The Pampered Chef Ad Stats: Average rate of $0.11 and $0.06 per new Like Lowest cost per fan rate in Likeable history and likely in the industry.

18. 1-800-Flowers.com Shop for flowers without ever leaving their Facebook page.

19. Entenmann’s Special Fan Offers- ‘like’ and be rewarded!

20. Visit Salt Lake App allows travelers to organize their perfect vacation.

21. Neutrogena Offering fans special offers and coupons! E-commerce allows you to buy from their page.

22. Beverly Hospital Customizable apps to fit the needs of the specific page.

23. PopCorners Raves allows the fans to get involved on the page and have their voice heard in a BIG way!

24. Voices Against Brain Cancer Campaign that encourages engagement for charity!

25. The Crime Scene (Penguin Books) Using Facebook questions to create conversation and engagement on the page.

26. Hayneedle Promotion that allows the user to build their own dream backyard using Hayneedle products.

27. Verizon FiOS Personalized responses gives this company a human touch!

28. Golden Malted Offers shareable recipes they know their fans will love!

29. Restaurant.com Engaging content posted everyday with great fan interaction.

30. Galveston Island Tourism Photos help the island come alive.

31. Turnstone YouTube integration helps combine their social networks and provides valuable content.

32. Extra Space Reaching out to fans on a welcome tab that gives Facebook fans one free month of storage!

33. iChoose600 (NY DOH) The Calorie Counter is a fun, user-friendly way to promote their campaign.

34. Pendaflex Welcome tab showcasing their current promotion and easy links to other social networks.

35. Venus on Fire Mars on Ice Links to different ways you can buy the best selling book with a special message from the author.

36. Introducing… The Top 40 Pages on Facebook as voted by Likeable 36

37. True Religion Brand Jeans Exclusive fan content.

38. Barbie Timely and relevant content from the voice of the product.

39. Seinfeld The Nothing! Tab has games, trivia, and quotes for true fans.

40. Hilton Hotels It has rewards program information and levels.

41. Best Buy Shop & Share gives you the ability to ask your friends about what you’re looking for.

42. Toy Story The Toy Creator and exclusive content gives fans a way to extend the Toy Story experience.

43. Lady Gaga Offers music directly on the page and leaves a place for fans to leave comments.

44. Nikon Has contests, information, questions, and photos taken by customers.

45. Bonefish Grill Includes more information about their restaurant on their Facebook page than on their website. Includes menus, music, cocktail recipes, and more.

46. Skittles The Rainbow Tab is bright and colorful, drawing the eye. PLUS it is filled with tons of interesting content.

47. FamilyGuy Welcome Page has full episodes for viewers!

48. Cheesecake Factory This page utilizes photo contests, and apps like ‘find your cheesecake match’.

49. McDonalds Optimized profile pictures and welcome tab that contains featured new products.

50. East Village Radio Includes blog right on their page.

51. Highline Ballroom Uses files to present the menu and uses the welcome tab to feature the latest gigs.

52. Macy’s Connecting with their fans by using ‘Trend Report’ to show users how to wear the latest styles.

53. Alternative Press Constant updating of news in the music world.

54. Despicable Me Great interactive page with games and photos.

55. Brooklyn Museum The art share app lets you preview art on display.

56. Louis Vuitton Welcome Tab with the ability to watch a full fashion show.

57. Chevy Has a virtual garage and a blogosphere.

58. iTunes Featured Tab is very interactive and integrates other social networks.

59. Boloco Very responsive to fans that write on the wall.

60. YouTube Life in a Day Tab shows over 80,000 submitted videos.

61. Audi Integrated Flickr stream with videos and photos.

62. Harley Davidson Has over 17,000 photos and short videos.

63. CNN Stay up to date with the news stream.

64. Chuck Palahniuk Updates often and with a variety of content.

65. Forever 21 Fun, interactive game gives users a chance to win discount cards.

66. Delta One of the only airlines that allows you to buy tickets right from Facebook.

67. Subaru of America Attracting a niche market- Dog Owners!

68. Chipotle Wrap What You Love allows you to vote and Chipotle will donate to the cause of your choice.

69. Starbucks Starbucks Around The World shows fans just how global their brand is.

70. Fuse TV Tab changes for each program they are promoting and it always stays up to date.

71. Brueggers Page gives users great recipes they can use with their bagels!

72. 1-800-Dentist Get to know your dentist with their blog!

73. Panasonic The "Fans Only" and "LUMIX Support" tabs on the site give people a reason to ‘like’ this page.

74. Gold’s Gym Stories, tips, and testimonials help people get inspired!

75. Sennheiser Great product information can help you decide on right product for you.

76. Sephora So much fan interaction on their wall!

77. Top 10 Recommendations to Make Your Organization More Likeable on Facebook

78. 1. way beyond women 25-54: define your target audience better than ever

80. 2. think – and act – like your customer

83. 3. compel your customers to be your first fans

85. 4. respond quickly to all bad comments

88. 5. respond to good comments too

90. online influencers… the new celebrities?

91. 6. be authentic

93. 7. be honest & transparent

95. 8. should you ask a lot of questions?

96. in a recent study, Likeable Media looked at status updates that… 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories

97. Likeable Media found the following… • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.

99. 9. inspire your customers to share stories

102. 10. consistently deliver excitement, surprise, & delight

103. free chillzones

104. like us! http://likelikeable.com/

105. thank you/grand prize/ I love feedback Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com Get the Likeable! (The Book) http://buylikeable.com