1. Signs

2. What is represented?
O

3. What is
represented?
Letter O
O

4. What is represented?


5. What is represented?
Apple logo


6. What is represented?
✚

7. What is represented?
Does the color influence the way
that we may read the sign?
What is the difference between
cross and plus?
✚ ✚

8. What is represented?
★

9. ★★
What is represented?
Is there difference between
• a star
• red star
★★★★
• more stars?
★★★★

10. What is represented?

11. What is represented?
ζ

12. What is represented?
ζ
Greek letter - zeta

13. What is represented?

14. What is represented?

15. Erich Salomon: Round table talks, 1930.

16. Who is the man at the photographies?

17. Jorge Luis Borges photographed by Erich Salomon

18. Signs
• Spread everywhere
• Produced and consumed in the context
of particular society
• Sources of signs – natural and
conventional
• Theory of signs - Semiotics

20. Task:
1. Copy the diagram
in the workbook
2. Write an example
for each box in the
diagram
3. Your diagram
should work.

21. Explain this:
Stop means Stop
Stop means Danger
Apple means Apple
Apple means Healthy
Crown means Crown Crown means King

22. Hw
• Visual interpretation of the image created in
the diagram