2. HISTORY OF INDOMIE
ICBP was established from the Consumer
Branded Product (“CBP”) Group of PT
Indofood Sukses Makmur Tbk (“ISM”), a
holding company listed on the Indonesian
Stock Exchange since 1994.
ICBP principal brands include a variety of
brands. One of them is instant noodle
named Indomie.
4. PRODUCT SAFETY CRITERIA
How Much Safety is technically attainable?
What is the acceptable risk level for society, the
customer, and the government?
Does the product meet societal and consumer
standards?
6. HISTORY OF THE PROBLEM
The withdrawal of PT. Indofood TBK’s
product called Indomie in Taiwan
Some arguments about the effect of food
additives that used by the company
(methyl p-hydroxybenzoate and benzoic
acid )
7. PT. INDOFOOD TBK ’S ADVOCACY
BPOM’s Argument
CODEX Regulation, which created by
FAO & WHO
The Minimum Standard, which regulated
by health minister in 1988
Asking Taiwan diplomacy to clarify its
act (still in process due to no diplomacy
relationship between both countries)
8. CONCLUSION
Pure Trade Competition
Basic knowledge of many instant product
Peter Drucker’s quote, “Build your
consumer relationship and treat them
well”