American Lime Technology aims to launch Hemcrete, a building material made from lime and hemp, in North America over 1-3 years. Its objectives in year one include supplying materials for 100 homes, establishing a North American hemp supply chain, conducting product testing, and developing educational programs. In three years, it aims to secure regional distributors, complete product certification, and have annual projects of 1,000 units. Key elements for success include developing local hemp sourcing and trained installers, while obstacles could include hemp regulations and varying building codes.

13. Target Market Overview | Three Year Geographic Construction Type Decision Makers Notes Southeast USA Residential & Commercial Building Owners/Specifiers Asheville area has active support through Hemp Technologies LLC, based in Asheville, NC. Southwest USA Residential & Commercial Building Owners/Specifiers The southwest, particularly California, is a leader in sustainable construction, including strawbale. Pacific Northwest USA Residential, Commercial & Municipal Government Officials/Building Owners/Specifiers The State of Oregon has legalized the production of hemp and is an emerging advocate in a progressive region. Canada Residential, Commercial & Municipal Government Officials/Building Owners/Specifiers The provinces of major Canadian producers and processors of hemp

16. Overview of Competition Installation System Competitive Products Notes Cast Hemcrete® Strawbale construction Both systems are all-natural, low impact, breathable, fire-resistant, mold-resistant and offer high thermal performance benefits. Hemcrete® benefits include less specialized construction techniques; more flexibility; and thinner walls. It is also easier to cut Hemcrete® to access services or to install new plumbing and electric. Adobe Traditional construction method restricted to the arid southwest.

17. Overview of Competition (cont’d) Installation System Competitive Products Notes Sprayed Hemcrete® Insulating foam and sprayed-in cellulose, cementitious, and fiberglass insulation Hemcrete® offers environmental benefits that none of these products can claim. It contains no petroleum products; no added chemicals, and it uses only agricultural byproducts (the hemp shiv). It is mold, pest, and fire-resistant. Hemcrete® does not settle, and it is also breathable, which prevents moisture from becoming trapped in the walls. It is also easily cut, which makes it relatively easy to access services .

18. Overview of Competition (cont’d) Installation System Competitive Products Notes Hemcrete® structural blocks Concrete masonry units (CMUs) The Portland Cement Association is attempting to position CMUs as a sustainable construction material, arguing that most of the units are manufactured and used locally, which is requiring less energy for transportation. They also state that cement comprises only 3 pounds out of every 20-25 pound block. Assuming that cement comprises 3 pounds of every CMU, it can be estimated that the production of CMUs contributes approximately 2,620,000,000 pounds of carbon dioxide every year in North America alone.