2011, spring, Stanford Continuing Studies "Getting from an early idea to a real business. Intstructor : Bret Waters Made and presented by Hajin Lim

1. Rocket jump to the world
2011 Spring / Getting from an Early Idea to a Real Business
Final Presentation
Hajin Lim

2. , developing “Location-based social network”
,to help people who want to connect based on
their own favorite places
, by making it easy to make new friends and
communicate each other through mobile App
, with Local business Marketing tool.

3. GPS Smart phone

4. High
Social
Low
Information
Low High

5. Share any kinds of places; restaurant, gallery,
park, tourist attraction, etc :
- Photos, videos and Comments archive
- Friends recommendation / Share friends list with
- Local business Marketing tool
- Fun factor : Visit ranking

6. - Friends recommendation : more than 2 common
favorite location
- Watch list : New photo & comment from my friends or
from added places
- Nearby place Recommendations / Search
- Owner of a store : Control their pages / Update their
latest news, special deal or coupon

8. people Loves
Pics & comments
 
people Loves
Pics & comments


By, gretyy34
We love GGB, next time, we’ll bring bicycles yey!!: )
2.0 mi Mayflower Seafood restaurant 57 people loves
157 Pics
2.1 mi Palace of Fine Arts 35 people loves
67 Pics

9. Name Popularity
Check-in
Photo archive
Be a friends with her
Events and deal of this store

10. Home What’s Next? Watch list Friends Info
• Augmented • Search locations • Friends’ update • Friends • Customize
reality by using by keyword activity recommendatio settings
camera • Recommendatio • Added place's n based on • Private info
• Photo n by friends, page update common places
+comments distance and Activity • Manage place
archive interest list and friend list
• Add a place & • Connect with
Add photo other social
networks

11. Grade Latest Visit
First In a week (7 days)
Second In 2 weeks (15 days)
Third In a month (30 days)
Forth In 2 month (60 days)
Fifth In 3 month (90days)
Depending on the grade, special offer like discount or up size up will be
offered.
Make and Keep regular customers; Enhance loyalty

12. - Give the right to control store’s page to owners
Basic ($20/month) Premium ($30/month)
-Own store’s account.
-Direct Newsfeed to customer
-Deliver Coupon and redeem code.
-Blocking Recommendation of nearby store
-In Search result, it’s showed more prominently
-Launch various events and deal depending on visit ranking
News feed (Max 3/day) News feed (Max 5/day)
Provide Monthly Data Provide Weekly data
- Mobile/web Ad
- Social commerce

13. - Clear revenue model as marketing tool
-- -Many preoccupied social network
- Easy and intuitive interface
based on location
- Focus on keeping regular customer
- Gathering users is not so easy
- Making new friends
-Hard to convert from
-Ideal mixture of informational and
social S trength W eakness
-free member to paying member
SWOT
-Easy to expand it to another
service model like online dating
O pportunity T hreaten
-Privacy issue
-Limited target
- People’s recognition
, recruiting and social commerce.
-Have no bargaining power to
- Powerful local communication channel
cooperate with big companies

14. - Easy and fun brand imaging : “Locat” ion
- First Six month : as a Basic member
- Affiliate with big restaurant and coffee chain to spread
“Locat” quickly
- Develop specific local- based services with major social-
commerce company
- Online Ad : SEO, Google AdWords, Facebook, blog
- PR at variety kind of media

15. Revenue Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012
Menbership service revenue $0 $9,500 $45,000 $108,000 $270,000 $420,000
Mobile/Web Ad revenue $0 $590 $8,700 $12,700 $28,000 $38,000
Affiliate revenue $0 $5,000 $23,000 $75,000 $104,000 $194,000
Total Revenues $0 $15,090 $76,700 $195,700 $402,000 $652,000
Cost
Salaries and wages $23,000 $23,000 $45,000 $52,000 $78,000 $97,000
Marketing&Advertising $5,000 $8,800 $12,500 $19,000 $23,000 $55,000
Web hosting and domains $3,000 $8,000 $12,000 $24,000 $40,000 $80,000
Rent $0 $0 $3,000 $3,000 $5,000 $5,000
Research and development $300 $1,000 $7,000 $4,000 $10,000 $20,000
Utilities $100 $100 $530 $530 $600 $1,000
Travel $2,000 $3,000 $3,000 $2,000 $5,000 $3,000
Legal $30,000 $1,500 $1,500 $1,500 $1,500 $1,500
Accounting $1,300 $1,300 $1,300 $1,300 $1,500 $1,500
Interest $3,750 $3,750 $3,750 $3,750 $3,750 $3,750
Other $1,000 $2,000 $5,000 $500 $3,000 $5,000
Total SG&A $69,450 $52,450 $94,580 $111,580 $171,350 $272,750
[42]
Net Income -$69,450 -$37,360 -$17,880 $84,120 $230,650 $379,250
Growth Rate 46.2% 52.1% 570.5% 174.2% 64.4%

16. - The company seeks to raise $150,000 from angel
funding and start-up capital.
- Within 5 quarters, we expect to reach profitability.

17. Rocket jump to the world