2. ABOUT US
Master Bouquet has a fresh fruit bouquet to make any occasion special - from birthdays, anniversaries and
congratulations to business events and client gifts. Our bouquets are made fresh with premium fruit arranged
in a variety of stunning displays. Customers can visit our website and order online or via phone. Each bouquet
can be complemented with chocolate dipped fruit including dipped strawberries, dipped pineapple
daisies, dipped banana slices, dipped Granny Smith apple wedges and more! Make every occasion special
with
Master Bouquet
3. OUR MISSION
At “Master Bouquet” Our Mission is simply to WOW you! We live by this mission
statement every day to ensure that we WOW each and every customer.
5. EVENTS
Master Bouquet have a fresh fruit bouquet to make any occasion special,
which includes:
Birthdays
Weddings
Valentines
Anniversaries
Congratulations
Business Events
Client Gifts.
6. PRODUCT
These bouquets are made fresh with premium fruit arranged in a variety of
stunning displays. Our Fruit Variety includes:
Water melon
Strawberry
Pineapple
Oranges
Banana
Apple
Kiwi
And many more.
111-KASBIT
www. masterbouquet.com
7. CHARACTERISTICS
• For giving a truly heartfelt gift, presentation is everything.
• Leave a lasting and positive impression on the recipient.
• Creatively designed fresh fruit arrangements are always fresh, and always delicious.
• Our fruit meets highest standards of quality, including size, appearance and freshness.
8. PRICE
We never wanted to compromise on quality so we adopted value based pricing.
Our prices are reasonable as compare to the quality we provide.
Following is the price list of all of our products:
Item
Price
Small Bouquet
Rs.3999
Large Bouquet
Rs.6999
9. PROMOTION
We are allocating the budget of approx. Rs. 10 million on our advertisement plan to
Stay at top in market to make our brand as a “Brand of the year”
Print Media
Rs. 6,50,000/-
Electronic Media
Rs. 2,000,000/-
Social Media
Rs. 9,00,000/-
Bill Boards
Rs. 1,150,000/-
Outlets
Rs. 3,300,000/-
Delivery Expense
Rs. 2,00,000/-
Employees Training
Rs. 8,00,000/-
Reserves
Rs. 1,000,000/-
10. PLACE
• We planned to make our product available in posh areas of (Karachi and Lahore)
and extend our business gradually by opening franchises all over Pakistan.
• We want all of our stores to be fun, fresh, and inviting just like our products,
with beautiful décor and a friendly atmosphere.
• Even if there is no store in your area, we will deliver our fresh fruit bouquets
at your door step.
11. PROMOTION
Since our product is cater to a unique clientele, therefore we advertise
only through:
• Selected Magazines
• Distribution of Brochures
• Kiosks at malls and markets in elite class areas
• Online promotion (Facebook, Yahoo, Google)
• CSR ( celebration & arrangements of World’s days)
www. masterbouquet.com
12. SEGMENTATION
Our product based on all four segments, which are mention below,
Geographic Segmentation :• World region
• Country
• Cities
• Density
Demographic Segmentation:• Age
• Gender
• Family life cycle
• Income
• Religion
All age group
Male, Female
Married & Unmarried
30,000 & above
All
Psychographic Segmentation:• Social Class
• Lifestyle
• Personality
Middle and Upper class
Achievers and Sophisticated
Dynamic
Behavioural Segmentation:• Occasion
• Benefits
• Loyalty Status
• Readiness Stage
• Attitude towards brand
111-KASBIT
Asia
Pakistan
Karachi and Lahore
Urban
All Events
Quality, Taste, Flavors and Status
Strong & Absolute
Desirous, Intending to buy
Positive
www. masterbouquet.com
13. TARGET MARKET
We are targeting those people who are status conscious and socially
interactive. These people are sweet lovers but health conscious as well
and love to eat healthy and hygienic dessert. Majority of the people,
who have been targeted, live in the areas of Defence, Clifton,
P.E.C.H.S. and Gulshan.
111-KASBIT
www. masterbouquet.com
14. DIFFERENTIATION
Normal trend of greetings include flower bouquets, cakes, sweets etc.
As compare to alternatives available in market our product is different
in terms of creative designing, hygiene, low in calories with no fats and
cholesterol, all fruit products are ideal for health conscious consumers.
111-KASBIT
www. masterbouquet.com
15. POSITIONING
We are going to position ourselves as the best in market in terms of Quality,
Taste and Flavors. The position of our product in the mind of the customer
is that our product always consists of fresh fruits without artificial flavors,
irresistible to eat.
111-KASBIT
www. masterbouquet.com
16. SWOT ANALYSIS
All organizations should understand their operating environment as it
allows them to take advantage of the opportunities and minimize threats.
The following analysis illustrates the environment of Pakistan in which
Fruit Full Greetings will be operating:
111-KASBIT
www. masterbouquet.com
17. STRENGTHS
Experienced and quality management.
Strong Ethical value (culture and heritage)
Strong supply line
Highly innovative
Strong financial position
Quality & variety
Effective & attractive packaging
High quality man power
Accessibility
111-KASBIT
www. masterbouquet.com
19. OPPORTUNITIES
• To build our brand image through quality
• To team up with renowned event management companies
• Expansion in other areas of country
111-KASBIT
www. masterbouquet.com
20. THREATS
• Increasing fruit prices due to inflation
• Political conditions in the country may be obstacle to import
111-KASBIT
www. masterbouquet.com
21. MARKET STRATEGIES
Current Strategies:
• Develop a website that effectively reflects the main positioning statement.
• E-Marketing (Emails & SMS)
• Word of mouth and personal conacts.
• Flyers with Newspapers & Utility Bills.
111-KASBIT
www. masterbouquet.com
22. MARKET STRATEGIES
Future Strategies:
• Market Development (Expand business to major cities of Pakistan)
• Product Development (Develop new products like Fruit Ice-creams,
Fresh Fruit Juices etc.)
• Diversification (Jump in to Bakery items & Confectionary)
111-KASBIT
www. masterbouquet.com