1. Batteries
Published:September 2011
NO.Of Pages:331
Price:US $ 5100
Report Summary
US demand to rise 4.8% annually through 2015
US sales of primary and secondary batteries are expected to rise 4.8 percent
annually to $16.7 billion in 2015. Gains will be driven by healthy demand for
replacement batteries in numerous electronic devices and a shift in the
product mix toward more expensive, better-performing batteries.
Furthermore, following some short-term weakness, a strong rebound in
motor vehicle production and an improved outlook for fixed investment will
bolster consumption of batteries in the motor vehicle and industrial markets.
Growth in the rapidly expanding hybrid and electric vehicle market will also
provide new sales opportunities. On the other hand, a moderation in prices
after a period of strong increase will constrain value gains to some extent.
Design improvements that contribute to longer life spans, thus reducing the
frequency of replacement, will also limit future growth.
Alkaline batteries to remain dominant primary type
Demand for primary batteries is forecast to advance 3.1 percent per year to
$5.4 billion in 2015. The growing popularity of battery-powered portable
devices will spur strong replacement demand for these batteries.
Furthermore, increased use of more powerful and expensive batteries will
support value gains. Alkaline batteries will remain the most prevalent type of
primary battery, accounting for over 70 percent of demand. However, sales
of other battery chemistries, most notably primary lithium, are expected to
register stronger advances through 2015. Consumer applications will
continue to represent about two-thirds of all primary battery demand in
2015. The aging of the population will also benefit supplies of both consumer
hearing aid batteries and primary lithium batteries for implantable medical
devices, as the number of people 65 years of age and older tend to be the
primary users of these products.
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2. Secondary batteries to outpace primary types
The US secondary batteries market is projected to climb 5.7 percent
annually to $11.3 billion in 2015. Market gains will be bolstered by
increasing usage of highdrain electronic products, which supports sales of
more powerful, expensive batteries. However, market advances will be
constrained by a number of factors, including a moderation in lead-acid
battery prices after a period of healthy gains. Demand for lithium-ion (Li-
Ion) batteries will be fueled by rapid growth in the production of hybrid and
electric vehicles, which will utilize these batteries as a power source.
Although lead-acid batteries will continue to account for more than 62
percent of secondary battery demand in 2015, sales of lithiumbased
rechargeable batteries, which are widely used in both portable devices and
hybrid vehicles, will record the strongest increases.
US trade deficit in batteries to widen through 2015
Shipments of batteries from US facilities are expected to advance at a 4.8
percent annual pace to $13.0 billion in 2015. Growth will be supported by
the rising popularity of hybrid and electric vehicles, which will encourage
domestic suppliers to dramatically boost production of Li-Ion batteries.
However, gains will be limited by the strong leadership positions of foreign
suppliers, which dominate the output of many advanced battery types. As a
result, the US trade deficit in batteries is forecast to widen further through
2015.
Table Of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Economic Environment
Cyclical Trends
Long-Term Trends
Fixed Investment Outlook
Personal Income & Expenditure Outlook
Government Spending & Investment Outlook
Durable Goods Manufacturing Outlook
Motor Vehicle Outlook
Electrical & Electronic Sector Outlook

3. Legal & Regulatory Environment
Recycling
III. TECHNOLOGY
General
Basic Electrical Properties
Battery Construction & Operation
Conventional Battery Chemistries
Alkaline
Zinc-Carbon/Zinc-Chloride
Lead-Acid
Nickel-Cadmium
Others
Advanced Battery Chemistries
Lithium
Nickel-Metal Hydride
Zinc-Air
Sodium Metal Halide
Other
Wireless Communications & Portable Computing
Hybrid/Electric Vehicles
Fuel Cells & Other Alternative Sources of Power
Fuel Cells
Other Sources of Power
Motor Vehicle Electrical Trends
Smart Batteries
IV. OVERVIEW
General
Pricing Patterns
International Environment
World Outlook
Foreign Trade
Primary Batteries
Secondary Batteries
V. PRIMARY BATTERY PRODUCTS
General
Alkaline Batteries
Primary Lithium
Other Primary Batteries
Zinc-Air
Zinc-Carbon/Zinc-Chloride

4. Silver Oxide
Specialty & Other Primary Batteries
VI. PRIMARY BATTERY MARKETS
General
Consumer Market
Entertainment
Lighting
Toys & Games
Photography
Other Consumer Markets
Industrial Market
Government Market
Other Primary Battery Markets
VII. SECONDARY BATTERY PRODUCTS
General
Lead-Acid Batteries
Starting/Lighting/Ignition
Non-SLI
Motive Power
Stationary & Other Types
Rechargeable Lithium Batteries
Lithium Ion
Lithium Polymer
Nickel-Metal Hydride Batteries
Nickel-Cadmium Batteries
Other Secondary Batteries
Sodium-Metal Halide
Rechargeable Zinc-Air
Nickel-Hydrogen
Sodium-Sulfur
Exotic & All Other
VIII. SECONDARY BATTERY MARKETS
General
Motor Vehicle Market
Conventional OEM
Conventional Replacement
Hybrid-Electric Vehicles
Portable Device Market
Portable Computers
Personal Communication Devices

5. Power Tools
Other Portable Devices
Motive Power Market
Industrial & Mining Vehicles
Recreational & Personal Mobility Vehicles
Other Motive Power
Backup Power Supply Market
Industrial
Telecommunications
Utility-Related
Government & Other Secondary Battery Markets
Government
Mowers, Tractors & Industrial Trucks
Marine
Motorcycles
All Other
IX. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Primary Batteries
Lead-Acid Secondary Batteries
Non-Lead-Acid Secondary Batteries
Research & Product Development
Manufacturing
Marketing
Cooperative Agreements
Distribution
Financial Requirements
Mergers, Acquisitions & Industry Restructuring
Company Profiles
A123 Systems Incorporated
ABSL Power Solutions, see EnerSys
Acme Aerospace, see TransDigm Group
American Power Conversion, see Schneider Electric
ASB Group, see Saft Groupe
BYD Company Limited
C&D Technologies Incorporated
Cobasys, see Samsung SDI
Compact Power, see LG Chem
Crown Battery Manufacturing Company
Douglas Battery Manufacturing Company

6. Duracell, see Procter & Gamble
East Penn Manufacturing Company Incorporated
Electrochem Solutions, see Greatbatch
Ener1 Incorporated
EnerDel, see Ener1
Energizer Holdings Incorporated
Energy Conversion Devices Incorporated
EnerSys
Enertech International, see Ener1
Ener-Tek International Incorporated
Exide Technologies
Florida Substrate, see Saft Groupe
GE Transportation, see General Electric
General Electric Company
GNB Industrial Power, see Exide Technologies
GP Batteries International Limited
Greatbatch Incorporated
GS Yuasa Corporation
Hitachi Limited
Johnson Controls Incorporated
KCM Marketing, see East Penn Manufacturing
LG Chem Limited
MarathonNorco Aerospace, see TransDigm Group
Maxell of America, see Hitachi
Modular Energy Devices, see EnerSys
Ovonic Battery, see Energy Conversion Devices
Panasonic Corporation
Power-Sonic Corporation
Primearth EV Energy, see Panasonic and Toyota Motor
Procter & Gamble Company
Renata, see Swatch Group
Saft Groupe SA
Samsung SDI Company Limited
SANYO Electric, see Panasonic
SB LiMotive, see Samsung SDI
Schneider Electric SA
Sony Corporation
Spectrum Brands Holdings Incorporated
Swatch Group Limited
Tadiran US Battery, see Saft Groupe
Toshiba Corporation
Toyota Motor Corporation
TransDigm Group Incorporated

7. Trojan Battery Company
Ultralife Corporation
US Battery Manufacturing Company
Valence Technology Incorporated
Yardney Technical Products, see Ener-Tek International
Yuasa Battery, see GS Yuasa
Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Battery Market, 2000-2010
3 Nonresidential Fixed Investment Expenditures
4 Personal Consumption Expenditures
5 Government Spending & Investment Trends
6 Durable Goods Shipments
7 Motor Vehicle Indicators
8 Electrical & Electronic Equipment Shipments
SECTION III -- TECHNOLOGY
1 Wireless Communications & Portable Computing Device Demand
2 Hybrid/Electric Vehicle Market Trends
3 Selected Alternative Power Product Demand
4 Smart Battery Demand
SECTION IV -- OVERVIEW
1 Battery Supply & Demand
2 Battery Pricing Patterns
3 World Battery Demand
4 US Battery Foreign Trade
5 US Primary Battery Foreign Trade
6 US Secondary Battery Foreign Trade
SECTION V -- PRIMARY BATTERY PRODUCTS
1 Primary Battery Supply & Demand
2 Alkaline Battery Supply & Demand
3 Primary Lithium Battery Supply & Demand
4 Other Primary Battery Supply & Demand
5 Zinc-Air Battery Demand

8. 6 Zinc-Carbon/Zinc-Chloride Battery Demand
7 Silver Oxide Battery Demand
8 Specialty & Other Primary Battery Demand
SECTION VI -- PRIMARY BATTERY MARKETS
1 Primary Battery Demand by Market
2 Consumer Primary Battery Market
3 Industrial Primary Battery Market
4 Government Primary Battery Market
5 Other Primary Battery Markets
SECTION VII -- SECONDARY BATTERY PRODUCTS
1 Secondary Battery Supply & Demand
2 Lead-Acid Battery Supply & Demand
3 Starting/Lighting/Ignition Battery Demand
4 Non-SLI Lead-Acid Battery Demand
5 Rechargeable Lithium Battery Supply & Demand
6 Nickel-Metal Hydride Battery Supply & Demand
7 Nickel-Cadmium Battery Supply & Demand
8 Other Secondary Battery Supply & Demand
SECTION VIII -- SECONDARY BATTERY MARKETS
1 Secondary Battery Demand by Market
2 Motor Vehicle Battery Market
3 Conventional OEM Battery Market
4 Conventional Replacement Motor Vehicle Battery Market
5 Hybrid/Electric Vehicle Battery Market
6 Portable Device Secondary Battery Market
7 Portable Computers Battery Demand
8 Personal Communication Device Battery Demand
9 Power Tool Battery Demand
10 Other Portable Devices Battery Demand
11 Motive Power Secondary Battery Market
12 Backup Power Supply Secondary Battery Market
13 Government & Other Secondary Battery Markets
SECTION IX -- INDUSTRY STRUCTURE
1 US Battery Sales by Manufacturer, 2010
2 Research & Development Spending Patterns: Selected Battery
Manufacturers
3 Capital Spending Patterns: Selected Battery Manufacturers
4 Selected Cooperative Agreements

9. 5 Composite Financial Ratios: Selected Battery Manufacturers
6 Selected Acquisitions & Divestitures
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Battery Market Trends, 2000-2010
SECTION III -- TECHNOLOGY
1 Basic Battery Construction
SECTION IV -- OVERVIEW
1 Selected Battery Price Deflators, 2000-2020
2 World Battery Demand by Region, 2010
3 US Primary Battery Imports by Source, 2010
4 US Primary Battery Exports by Destination, 2010
5 US Secondary Battery Imports by Source, 2010
6 US Secondary Battery Exports by Destination, 2010
SECTION V -- PRIMARY BATTERY PRODUCTS
1 Primary Battery Demand by Chemistry, 2010
SECTION VI -- PRIMARY BATTERY MARKETS
1 Primary Battery Demand by Market, 2010
SECTION VII -- SECONDARY BATTERY PRODUCTS
1 Secondary Battery Demand by Chemistry, 2010
SECTION VIII -- SECONDARY BATTERY MARKETS
1 Secondary Battery Demand by Market, 2010
SECTION IX -- INDUSTRY STRUCTURE
1 US Battery Market Share, 2010
2 US Primary Battery Market Share, 2010
3 US Lead-Acid Secondary Battery Market Share, 2010
4 US Non-Lead-Acid Secondary Battery Market Share, 2010

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