Subway To Open 90 Stores By 2017 – In July 2011, US fast-food chain Subway announced plans to double its Egyptian store network from four to eight outlets by 2011. The decision is part of Subway’s ambitious target to operate in 90 locations in the country by 2017.

1. Egypt Food and Drink Report Q4 2011
Published:November 2011
No.Of Pages:91
Price:US $ 530
We believe Gulf-based companies will increasingly pursue diverging core and frontier
market strategies, with companies in the UAE and Saudi Arabia uniquely placed to lead
investment spending in Egypt. Companies such as Saudi Arabia’s diversified dairy firm
Almarai are increasingly growing their core units regionally, with Egypt among the frontier
market leaders. While we expect a number of nonregional multinationals (particularly
outside soft drinks) to continue to target Egypt through exports out of their Gulf bases, with
fixed asset investment continuing to rise, more companies are likely to pursue Egypt
directly. Egyptian companies should also continue to emerge strongly as domestic capital
market expansion provides the impetus for expansionary activity, with commercial loan
growth anticipated alongside greater scope for rights issues and initial public offerings.
Headline Industry Data (local currency)
* 2011 per capita food consumption +9.3%; forecast to 2015 +65.1%
* 2011 carbonated drink sales +5.6%; forecast to 2015 +56.4%
*2011 mass grocery retail sales +14.9%; forecast to 2015+ 251.9%
Key Company Trends
Subway To Open 90 Stores By 2017 – In July 2011, US fast-food chain Subway announced
plans to double its Egyptian store network from four to eight outlets by 2011. The decision
is part of Subway’s ambitious target to operate in 90 locations in the country by 2017. The
expansion plans come despite the popular unrest that removed Hosni Mubarak from power
in February 2011, which hampered the tourism and industrial sectors.
M&S Investing In MGR Sector – Egypt’s MGR industry has traditionally not attracted as
much investment as the food and drink segments such as dairy and soft drinks. However,
over the past year or so, investment interest has picked up, with Western European
retailers increasingly interested in the market. At the end of 2010 UK-based retailer Marks &
Spencer (M&S) opened its first store in Egypt with its franchise partner Al Futtaim and in
July 2011 the head of operations for M&S at Dubai’s Al Futtaim revealed it was planning to
launch three stores in the country as part of the company’s five-year expansion plan for the
Middle East region.
Key Risks to Outlook
Regulatory Environment – Egypt’s regulatory environment remains a concern. Infrastructure
continues to misfire and internal trade systems remain weak, which contribute to Egypt
being a high-cost market. For the time being, wide income inequalities will also continue to
limit the scope of return on investment. Political Unrest – In addition, a resumption of large-
scale protests on the same scale as witnessed in early 2011 would do further harm to the
country’s all-important tourism sector, and hold back the economy’s growth potential in the
process.

2. Browse All Food and Beverages Market Research Reports
Table OF Contents
BMI Industry View ... 6
SWOT Analysis 8
Egypt Food and Drink Industry SWOT .. 8
Egypt Drink Industry SWOT . 9
Egypt Mass Grocery Retail Industry SWOT .. 10
Business Environment ... 11
BMI’s Core Global Industry Views 11
Table: BMI’s Core Views For The Food & Drink Industry .. 18
Middle East Food & Drink Risk/Reward Ratings .. 19
Table: Middle East And North Africa Q411 Food & Drink Risk/Reward Ratings . 22
Egypt Food And Risk/Reward Rating .. 23
Macroeconomic Outlook 24
Table: Egypt - Economic Activity, 2006-2015... 29
Industry Forecast Scenario ... 30
Consumer Outlook . 30
Food. 33
Food Consumption 33
Table: Food consumption indicators, 2007-2015 ... 34
Confectionery.. 35
Table: Chocolate, 2007-2015 ... 35
Table: Sweet Biscuits, 2007-2015 . 36
Prepared Food 37
Table: Prepared Meat, 2007-2015 37
Table: Prepared Fish, 2007-2015 . 38
Table: Frozen fruit & vegetables, 2007-2015 ... 42
Table: Jams And Jellies, 2007-2015 ... 44
Table: Pasta, 2007-2015 . 44
Oils & Fats . 46
Table: Oils and fats, 2007-2015 46
Drinks 50
Alcoholic Drinks ... 50
Beer .. 50
Table: Beer Sales, 2007-2015 ... 50
Soft Drinks .. 51
Table: Soft Drink Sales, 2007-2015 52
Hot Drinks .. 53
Table: Hot drinks, 2007-2015 ... 53
Mass Grocery Retail .. 54
Table: Mass Grocery Retail Sales, 2008-2015 .. 55
Table: Grocery Retail Sales By Format (%) – Historical Data And Forecasts 55
Trade . 56
Table: Sectoral Trade, 2007-2015 57
Food 58
Key Industry Trends And Developments .. 58
Subway To Open 90 Stores By 2017 ... 58
Nestlé Increases Investment in Egypt .. 58
Juhayna Set for Growth .. 58
Multinational Interest Growing 59

3. Domestic Companies Pursuing Local Expansion 60
Domestic Companies Also Interested in Overseas Collaborations .. 60Western Restaurants
Prompt Casual Dining Expansion ... 61
Market Overview . 62
Food Processing ... 62
Trade 63
Agriculture .. 64
Dairy Industry . 65
Sugar Processing Industry .. 65
Halal Food .. 66
Drink ... 67
Key Industry Trends And Developments .. 67
Cutting Down Tourism Reliance In Alcohol Sales .. 67
Multinational Interest Growing 68
Market Overview . 68
Alcoholic Drinks ... 68
Soft Drinks .. 68
Hot Drinks .. 69
Mass Grocery Retail 71
Key Industry Trends And Developments .. 71
Investment Interest Growing Slowly ... 71
Supply Chain Boost ... 71
Carrefour MAF Continues Expanding 72
Makro Looks to Export Egyptian Produce 72
Market Overview . 73
Leading Retailers .. 73
Competitive Landscape .. 75
Table: Key Players in Egypt’s Food & Drink Sector .. 75
Table: Key Players In Egypt’s Mass Grocery Retail Industry 76
Company Analysis 77
Food. 77
Cairo Poultry Company (CPC) . 77
Faragalla 78
Cadbury Schweppes (BimBim) .. 79
Drink 80
Al-Ahram Beverages Co (ABC) 80
Egypt Bottling Company (Pepsi) ... 81
Mass Grocery Retail .. 82
Metro (Mansour Group) . 82
Carrefour MAF . 83
BMI Food And Drink Methodology . 84
Food And Drink Business Environment Ratings 84
Table: Rewards . 85
Table: Risks 86
Weighting ... 86
Table: Weighting .. 87
BMI Food And Drink Industry Glossary ... 88
Food And Drink 88
Mass Grocery Retail . 88
BMI Food And Drink Forecasting And Sourcing ... 90
How We Generate Our Industry Forecasts ... 90
Sourcing 91

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