This report identifies current trends in gourmet food and considers how gourmet products are differentiated from mainstream products, how they evolve and how their premium positioning can be defended.

1. The Future of Gourmet Foods
Published:November 2011
No.Of Pages:134
Price:US $ 2875
INTRODUCTION
This report identifies current trends in gourmet food and considers how gourmet products
are differentiated from mainstream products, how they evolve and how their premium
positioning can be defended. By looking at the latest trends in new product development
and evolutions in consumer demand, the report identifies key opportunities for future
development strategies.
FEATURES AND BENEFITS
* Understand consumer expectations of gourmet food within the mass market for food and
drinks and benchmark products against gourmet criteria.
* Gain an insight into how consumer demand for healthy and ethically produced food can be
an opportunity rather than a threat to gourmet food.
* Evaluate how consumption of gourmet food has changed due to the economic recession
and gain an insight into what’s changing in the Gourmet Foods Market.
* Analyze product launch activity to gain an insight into the innovations landscape and
assess the future development of key trends.
* Identify strategies for the innovation and marketing of gourmet products that will meet
coming consumer tastes and demands.
Browse All Food and Beverages Market Research Reports
HIGHLIGHTS
* Gourmet products typically attract a price premium, but as a result of the economic
downturn in developed economies, consumers expect food and drinks manufacturers to
justify premiums through specific, transparent, and verifiable product claims.
* Public awareness of ethical issues surrounding food production and packaging waste is
leading to demand for sustainably produced and packaged products. Despite the economic
downturn, consumers are more prepared than ever to pay a premium for ethical food and
drink; by extension, ethical claims help justify price premium of gourmet products.
* Although gourmet is often thought of as indulgent, the trend towards products that
promote health and wellbeing is proving to be a boon for gourmet products which make
claims such as all-natural ingredients, no chemical additives, or even contain health-
enhancing ingredients such as exotic super fruits, which appeal to health-conscious
consumers.

2. YOUR KEY QUESTIONS ANSWERED
* What does it take to create a really successful gourmet product, how can it be
differentiated from the competition, and how should it be marketed?
* How can gourmet food positioning be defended over time from threats such as private
label and the commoditization of new flavors and ingredients?
* Where is gourmet innovation taking place, what are the innovations, and what’s important
to consumers in those markets?
* What are the key developments in eating out and other leisure activities that are having
an influence on gourmet food trends?
* What impact is factors such as the global economic recession, consumer interest in ethical
issues, and health concerns having on gourmet foods?
Table Of Contents
About the author
Disclaimer
EXECUTIVE SUMMARY
Introduction
Influencers of gourmet trends
Global overview of major gourmet trends
New product trends in gourmet foods
Defensible gourmet positioning
Conclusions
Introduction
Summary
Introduction and methodology
How this report has been compiled
Defining gourmet foods
Indicators of gourmet
What kind of products are gourmet?
Influencers of gourmet trends
Summary
Introduction
What influences our view of gourmet?
Rise of the "foodie"
Social concern and sustainability
Wellness and healthy eating
International travel
The importance of price in gourmet foods
The importance of exclusivity
The symbolic significance of food
The buying motivations of consumers
(Untitled sub-section)
Consumer groups
The importance of social media for engaging consumers
Consumers in emerging economies
Major gourmet trends: global overview
Summary
Introduction

3. Gourmet launches in the context of the global food and beverage market
Gourmet launches by region
Product launches by category
Private label products
Single serving
Organic
New product trends in gourmet foods
Summary
Introduction
Product trends led by taste and flavor
The top 20 flavors in gourmet launches
Flavor trend highlights
Trends in flavor combination
Targeting foodie consumers
Typical foodie products
Alcohol in foodie products
Alcohol influence on foodie products
Novelty foodie ingredients: petals
Exclusivity
Specificity and authenticity
Single estate products
Harnessing the power of restaurants and celebrity chefs
Luxury ingredients
Health
Claims preceded by a negative such as “low in...”, “no...”
Positive health claims
Ethical products
Convenience
Artisan, homemade, and family recipes
Experimental, off beat, novelty, and gifts
Defensible gourmet positioning
Summary
Introduction
Defining the levels of gourmet foods
The three tiers of gourmet
How gourmet positioning changes over time
Case study: salt
What attacks or erodes gourmet positioning?
How to protect gourmet positioning
Conclusions
Summary
Introduction
Strategies for creating a gourmet food strategy
Staying exclusive
Maximizing the chances of success
Conclusion: long-term trends

4. LIST OF TABLES
Table: Top ten health claims preceded by a negative in gourmet food launches
LIST OF FIGURES
Figure: Major trends in gourmet foods
Figure: Emotions and self image around gourmet food
Figure: How products are tailored to consumer groups
Figure: Global gourmet launches as a % of total food and beverage launches
Figure: Gourmet launches by region, 1 July 2006 – 30 June 2001
Figure: Major gourmet categories as a % of all gourmet launches
Figure: Private label products as a % of all new gourmet launches
Figure: Single serving products as a % of all gourmet launches
Figure: Major trends in new product development
Figure: The top 20 flavors in gourmet food launches July 2006 – June 2011
Figure: Flavor trends July 2006 - June 2011
Figure: Product launch examples of salty-sweet flavor trend
Figure: Chili in combination with other flavors
Figure: Product launch examples of chili with a contrasting flavor
Figure: Gourmet products with alcohol flavors
Figure: Gourmet products with tea flavors
Figure: Examples of cross-category dessert flavor migration
Figure: Examples of cross-category savory flavor migration
Figure: Unusual flavor combinations in gourmet food
Figure: Examples of typical foodie products
Figure: Examples of product launches where alcohol is a key flavor or ingredient
Figure: Wine-inspired products
Figure: Products with petals
Figure: Examples of highly exclusive products
Figure: Product launches with ingredients with highly specific origins
Figure: Single estate products
Figure: Celebrity chef-inspired products
Figure: A caviar lunch pack from Caviar Co marketed at children
Figure: Product launches with luxury ingredients
Figure: Gourmet beverages making antioxidant claims
Figure: Antioxidants in gourmet confectionery
Figure: Probiotic products containing Ganeden BC30 strain
Figure: Gourmet products with omega-3
Figure: Gourmet oils produced from unusual plants
Figure: Gourmet salt launches
Figure: Examples of ethically traded gourmet products
Figure: Gourmet food launches that make environmental claims
Figure: Gourmet food launches in convenience food formats
Figure: Convenient gourmet coffee formats
Figure: Gourmet product launches with artisan and homemade claims
Figure: Home baking kits
Figure: The three tiers of gourmet food
Figure: Adding a modest amount of value to sea salt with grinders and flavors
Figure: Adding value through specificity of provenance and production methods
Figure: Adding value to gourmet salt through convenient formats

5. Figure: Adding gourmet cachet to premium sea salt with foodie ingredients
Figure: Innovation and premiumization in sea salt
Figure: The life cycle of a gourmet product
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