The Swiss travel and tourism sector was adversely impacted by the global financial crisis, which caused a decline in tourism activity and expenditure in 2009. Although Eurozone economies weakened, Switzerland is expected to record stable growth in international arrivals over the forecast period.
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Travel and Tourism in Switzerland to 2017
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Following a decline in 2009 due to the adverse affects of the global financial crisis, the Swiss travel and
tourism sector recorded an increase in both inbound and outbound tourist volumes and expenditure in
2012. Promotional activities organized by the tourism authority coupled with relatively stable economic
conditions were the key drivers of this growth. In terms of its contribution to GDP and employment figures,
the travel and tourism sector plays a significant role in the Swiss economy. According to World Travel and
Tourism Council (WTTC), in 2012, tourism accounted for 8.0% of the nation’s GDP and 9.9% of its
employment figures.
Domestic tourist volumes increased from 8.1 million tourists in 2008 to 8.6 million in 2012, at a CAGE of
1.31%. It is anticipated that, between 2012 and 2017, volumes will increase at a projected CAGR of
1.63% and reach a high of 9.3 million. The key growth drivers are expected to be economic stability,
rising levels of consumer confidence and government initiatives to increase domestic tourism. On the
other hand, inbound tourism grew between 2008 and 2012 and recorded a CAGR of 0.15%, rising from
9.2 million to 9.3 million. Inbound tourist arrivals are expected to reach 10.6 million in 2017, expanding at
a projected CAGR of 2.53%. The key drivers of this growth will be economic improvement in key
European source markets, the strengthening of the Swiss Franc, improved access to travel services at
increasingly competitive prices and government efforts to promote Switzerland as a tourist destination.
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Despite this, in revenue terms, the Swiss hotel market declined between 2008 and 2012 at a CAGR of -
2.51% from CHF6.1 billion (US$5.6 billion) to CHF5.5 billion ($5.8 billion). However, it is expected to
increase at a CAGR of 2.45% and reach CHF6.2 billion (US$6.6 billion) by 2017.
Finally, the Swiss travel intermediary industry value is anticipated to increase at a CAGR of 6.05%
between now and 2017 and eventually reach CHF10.7 billion (US$11.4 billion). This will be driven by a
rise in discretionary spending, increased business travel and government-lead marketing campaigns. The
2. industry share of online intermediaries is expected to increase from 25.0% in 2012 to 30.0% in 2017 as
internet penetration rates rise. Consequently, the industry share of the in-store market is anticipated to
decline from 75.0% in 2012 to 70.0% in 2017.
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The economic slowdown in 2009 adversely affected Hong Kong’s hotel market as it recorded an 11.2%
decrease in total hotel revenues. However, the market value expanded at a CAGR of 11.58% between
2008 and 2012, due to recovery in tourist flows in 2010 and 2011. Hong Kong’s hotel market posted an
increase in revenue from HKD33.8 billion (US$4.3 billion) in 2012 to HKD45.2 billion (US$5.8 billion) in
2012. Total revenue is expected to increase at a CAGR of 5.07% to reach HKD57.9 billion (US$7.5
billion) by 2017, with an expected increase in tourist volumes.
Reasons to buy
- Stay one step ahead of the industry by understanding the flow of tourists including domestic, inbound
and outbound.
- Understand where the potential lies within the Swiss travel and tourism industry by viewing data and
forecasts with regards to Airlines, Hotels, Car rental, etc.
- Stay ahead of your competitors by taking a look into their company profiles, including Swiss
International Airlines, EasyJet Switzerland, Budget car rental, Hertz, and Tour 168 of Switzerland GmbH.
- Expand your business by gaining an overall understanding of the market using the reports Airport
profiles, tourism board profiles, car rental profiles, etc as well as a SWOT analysis on the Swiss Tourism
market.
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Table of Content
10 Company Profiles – Airlines
10.1 Company Profile: Swiss International Air Lines Ltd.
10.1.1 Swiss International Air Lines Ltd. – company overview
10.1.2 Swiss International Air Lines Ltd. – business description
10.1.3 Swiss International Air Lines Ltd. – main services
10.1.4 Swiss International Air Lines Ltd. – history
10.1.5 Swiss International Air Lines Ltd. – SWOT analysis
10.1.6 Swiss International Air Lines Ltd. – strengths
10.1.7 Swiss International Air Lines Ltd. – weaknesses
10.1.8 Swiss International Air Lines Ltd. – opportunities
10.1.9 Swiss International Air Lines Ltd. – threats
10.1.10 Swiss International Air Lines Ltd. – key competitors
10.1.11 Swiss International Air Lines Ltd – key employees
10.2 Company Profile: Helvetic Airways AG
10.2.1 Helvetic Airways AG – company overview
10.2.2 Helvetic Airways AG – main services
10.2.3 Helvetic Airways AG – key competitors
10.2.4 Helvetic Airways AG – key employees
10.3 Company Profile: easyJet Switzerland SA
10.3.1 easyJet Switzerland SA – company overview
10.3.2 easyJet Switzerland SA – main services
10.3.3 easyJet Switzerland SA – key competitors
10.3.4 easyJet Switzerland SA – key employees
3. 10.4 Company Profile: Edelweiss Air AG
10.4.1 Edelweiss Air AG – company overview
10.4.2 Edelweiss Air AG – main services
10.4.3 Edelweiss Air AG – key competitors
10.4.4 Edelweiss Air AG – key employees
10.5 Company Profile: Belair Airlines AG
10.5.1 Belair Airlines AG – company overview
10.5.2 Belair Airlines AG – main services
10.5.3 Belair Airlines AG – key competitors
10.5.4 Belair Airlines AG – key employees
11 Company Profiles – Hotels
11.1 Company Profile: The Dolder Grand
11.1.1 The Dolder Grand – company overview
11.1.2 The Dolder Grand – main services
11.1.3 The Dolder Grand – key competitors
11.1.4 The Dolder Grand – key employees
11.2 Company Profile: Fairmount Le Montreux Palace.
11.2.1 Fairmount Le Montreux Palace. – company overview
11.2.2 Fairmount Le Montreux Palace. – main services
11.2.3 Fairmount Le Montreux Palace. – key competitors
11.2.4 Fairmount Le Montreux Palace. – key employees
11.3 Company Profile: Beau-Rivage Palace.
11.3.1 Beau-Rivage Palace. – company overview
11.3.2 Beau-Rivage Palace – main services
11.3.3 Beau-Rivage Palace. – key competitors
11.3.4 Beau-Rivage Palace. – key employees
11.4 Company Profile: Four Seasons Hotel des Bergues Geneva.
11.4.1 Four Seasons Hotel des Bergues Geneva. – company overview
11.4.2 Four Seasons Hotel des Bergues Geneva – main services
11.4.3 Four Seasons Hotel des Bergues Geneva – key competitors
11.4.4 Four Seasons Hotel des Bergues Geneva – key employees
11.5 Company Profile: Grand Hotel Kempinski Geneva.
11.5.1 Grand Hotel Kempinski Geneva. – company overview
11.5.2 Grand Hotel Kempinski Geneva – main services
11.5.3 Grand Hotel Kempinski Geneva – key competitors
11.5.4 Grand Hotel Kempinski Geneva – key employees
12 Company Profiles – Car Rental
12.1 Company Profile: Europcar Switzerland
12.1.1 Europcar Switzerland – company overview
12.1.2 Europcar Switzerland – main services
12.1.3 Europcar Switzerland – key competitors
12.1.4 Europcar Switzerland – key employees
12.2 Company Profile: Hertz AG
12.2.1 Hertz AG – company overview
12.2.2 Hertz AG – main services
12.2.3 Hertz AG – key competitors
12.2.4 Hertz AG – key employees
12.3 Company Profile: Sixt Leasing (Schweiz) AG
12.3.1 Sixt Leasing (Schweiz) AG – company overview
12.3.2 Sixt Leasing (Schweiz) AG – main services
12.3.3 Sixt Leasing (Schweiz) AG – key competitors
12.3.4 Sixt Leasing (Schweiz) AG – key employees
4. 12.4 Company Profile: Budget car rental Switzerland
12.4.1 Budget car rental Switzerland – company overview
12.4.2 Budget car rental Switzerland – main services
12.4.3 Budget car rental Switzerland – key competitors
12.4.4 Budget car rental Switzerland – key employees
12.5 Company Profile: Avis Autovermietung AG
12.5.1 Avis Autovermietung AG – company overview
12.5.2 Avis Autovermietung AG – main services
12.5.3 Avis Autovermietung AG – key competitors
12.5.4 Avis Autovermietung AG – key employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Tour 168 of Switzerland GmbH.
13.1.1 Tour 168 of Switzerland GmbH. – company overview
13.1.2 Tour 168 of Switzerland GmbH. – main services
13.1.3 Tour 168 of Switzerland GmbH. – key competitors
13.1.4 Tour 168 of Switzerland GmbH. – key employees
13.2 Company Profile: Baumeler Reisen AG
13.2.1 Baumeler Reisen AG – company overview
13.2.2 Baumeler Reisen AG – main services
13.2.3 Baumeler Reisen AG – key competitors
13.2.4 Baumeler Reisen AG – key employees
13.3 Company Profile: Viajes Benitez Reisen AG
13.3.1 Viajes Benitez Reisen AG – company overview
13.3.2 Viajes Benitez Reisen AG – main services
13.3.3 Viajes Benitez Reisen AG – key competitors
13.3.4 Viajes Benitez Reisen AG – key employees
13.4 Company Profile: Swisstors GMBH.
13.4.1 Swisstors GMBH. – company overview
13.4.2 Swisstors GMBH. – main services
13.4.3 Swisstors GMBH. – key competitors
13.4.4 Swisstors GMBH. – key employees
13.5 Company Profile: Trottomundo AG.
13.5.1 Trottomundo AG. – company overview
13.5.2 Trottomundo AG. – main products and services
13.5.3 Trottomundo AG. – key employees
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