“Global Business Travelers’ Airport Retail Trends, 2012-2013″ is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.
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World business travelers’ airport retail trends market, 2012 2013
1. RnR Market Research Offers “Global Business Travelers’ Airport Retail Trends, 2012-
2013” Report at US$ 4000 (Single User License). The report got published in Oct 2012 and contains
280 Pages.
Product Synopsis
“Global Business Travelers’ Airport Retail Trends, 2012-2013″ is a new report by Canadean that analyzes
trends in airport retail and explores how opportunities and demand are set to change in 2012-2013.
Furthermore, this report not only provides a comprehensive overview of business travelers visits and time
spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies
average expenditure on food and beverages. This report identifies the product and purchasing trends at
airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report
outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular
products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight
into the key drivers that help promote frequent visits and identifies the most important business travelers
concerns in purchasing at duty-free outlets. The report also provides access to information categorized by
age, gender, annual income, and travel frequency.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of global business
travelers. This report provides the reader with a definitive analysis of trends in airport retail and explores how
opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to
the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure
in airport retail outlets and necessary developments for better business travelers footfall. The report also
provides access to information categorized by age, gender, annual income, and travel frequency.
Get your copy of this report @ http://www.rnrmarketresearch.com/global-business-
travelers-airport-retail-trends-2012-2013-market-report.html
What is the current market landscape and what is changing?
The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is
US$76 and US$51 respectively.
What are the key drivers behind recent market changes?
‘Utilization of time’, ‘last minute gifts’, and ‘renowned brands at discounted prices’ as the most important
motivational factors of purchases at airport retail stores as identified by the business travelers from North
America.
What makes this report unique and essential to read?
“Global Business Travelers’ Airport Retail Trends, 2012-2013″ is a new report by Canadean that analyzes
2. trends in airport retail and explores how opportunities and demand are set to change in 2012-2013.
Furthermore, this report not only provides a comprehensive overview of business travelers visits and time
spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies
average expenditure on food and beverages. This report identifies the product and purchasing trends at
airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report
outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular
products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight
into the key drivers that help promote frequent visits and identifies the most important business travelers
concerns in purchasing at duty-free outlets. The report also provides access to information categorized by
age, gender, annual income, and travel frequency.
Key Features and Benefits
Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure
in airport retail outlets and necessary developments for better business travelers footfall.
Reveals the average expenditure of global business travelers per visit to duty-free and duty paid airport retail
outlets.
Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key
actions required to overcome the challenges.
Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.
Identify key product categories that occupy the most airport retail space and recognize the most popular
products purchased in the last six months at airport retail outlets.
Key Market Issues
Overall, Asia-Pacific business travelers declared that 46% of their purchases at duty-free airport retail stores
were pre-planned, while 54% of purchases were impulsive in the last six months.
In total, according to the European business travelers, 56% of their overall purchases made at duty paid
airport retail outlets turned out to be ‘impulsive’, whereas the remaining 44% constituted ‘pre-planned’
purchases in 2012.
North American business travelers identified ‘food, beverages and tobacco’, ‘books, news and stationery,
‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ as the leading product
categories that occupy the most airport retail space.
Business travelers from Asia-Pacific purchased ‘tobacco’, ‘alcoholic beverages’, ‘perfumes, cosmetics and
personal care’, and ‘jewelry, watches and accessories’ products more from duty-free airport retail shops in
the last six months.
In total, 75%, 66%, and 65% of European business travelers identified ‘printed media’, ‘stationery and cards’,
and ‘food and non-alcoholic beverages’ respectively as key products purchased from ‘duty paid’ shops.
Key Highlights
3. According to calculations, the average time spent by a business travelers from North America at duty-free
airport retail outlets is ’22 min’, as compared with ’19 minutes’ at duty paid outlets.
Overall, 24% of business travelers from Asia-Pacific spent US$11-US$15 per visit on food and beverages,
while 23% spent US$5-US$10.
In total, 8% of business travelers from the European region used the ‘shop and collect’ facility at airport retail
stores within the last six months.
‘Art and craft’, ‘food and non-alcoholic beverage’, and ‘stationery and cards’ are the most important within the
‘domestic brand’ category, while ‘consumer electronics’, ‘luggage and leather goods’ and ‘perfumes,
cosmetics and personal care’ are significant within the ‘global brands’ category, as identified by the business
travelers from North America.
‘Promoting price advantages over city-center retailers’ and ‘adapting offers to passenger profiles’ are key
activities that optimize the business of airport retailers, as identified by 83% and 58% of respondents from
Asia-Pacific respectively.
Table of Contents
1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Airport Retail Industry
2 Executive Summary
3 Global Airport Retail Trends: Business Travelers' Store Visits and Duration
3.1 Business Travelers' Average Shopping Frequency at Airport Retail Stores
3.1.1 Average shopping frequency of business travelers at airport retail stores by age - Europe
3.1.2 Average shopping frequency of business travelers at airport retail stores by age - North America
3.1.3 Average shopping frequency of business travelers at airport retail stores by age - Asia-Pacific
3.1.4 Average shopping frequency of business travelers at airport retail stores by gender - Europe
3.1.5 Average shopping frequency of business travelers at airport retail stores by gender - North America
3.1.6 Average shopping frequency of business travelers at airport retail stores by gender - Asia-Pacific
3.1.7 Average shopping frequency of business travelers at airport retail stores by annual income - Europe
3.1.8 Average shopping frequency of business travelers at airport retail stores by annual income - North
America
3.1.9 Average shopping frequency of business travelers at airport retail stores by annual income - Asia-
Pacific
3.2 Business Travelers' Average Time Spent at Airport Retail Outlets
3.2.1 Average time spent by business travelers at airport retail outlets by age - Europe
3.2.2 Average time spent by business travelers at airport retail outlets by age - North America
3.2.3 Average time spent by business travelers at airport retail outlets by age - Asia-Pacific
3.2.4 Average time spent by business travelers at airport retail outlets by gender - Europe
3.2.5 Average time spent by business travelers at airport retail outlets by gender - North America
3.2.6 Average time spent by business travelers at airport retail outlets by gender - Asia-Pacific
3.2.7 Average time spent by business travelers at airport retail outlets by annual income - Europe
3.2.8 Average time spent by business travelers at airport retail outlets by annual income - North America
3.2.9 Average time spent by business travelers at airport retail outlets by annual income - Asia-Pacific
3.3 Business Travelers' Average Time Spent Eating and Drinking in Airport Outlets
3.3.1 Average time spent by business travelers eating and drinking in airport outlets by age - Europe
4. 3.3.2 Average time spent by business travelers eating and drinking in airport outlets by age - North America
3.3.3 Average time spent by business travelers eating and drinking in airport outlets by age - Asia-Pacific
3.3.4 Average time spent by business travelers eating and drinking in airport outlets by gender - Europe
3.3.5 Average time spent by business travelers eating and drinking in airport outlets by gender - North
America
3.3.6 Average time spent by travelers eating and drinking in airport outlets by gender - Asia-Pacific
3.3.7 Average time spent by travelers eating and drinking in airport outlets by annual income - Europe
3.3.8 Average time spent by travelers eating and drinking in airport outlets by annual income - North America
3.3.9 Average time spent by travelers eating and drinking in airport outlets by annual income - Asia-Pacific
3.4 Business Travelers' Percentage Volume of Shopping at Airport Retail Stores
3.4.1 Business travelers' percentage volume of shopping at airport retail stores by age - Europe
3.4.2 Business travelers' percentage volume of shopping at airport retail stores by age - North America
3.4.3 Business travelers' percentage volume of shopping at airport retail stores by age - Asia-pacific
3.4.4 Business travelers' percentage volume of shopping at airport retail stores by gender - Europe
3.4.5 Business travelers' percentage volume of shopping at airport retail stores by gender - North America
3.4.6 Business travelers' percentage volume of shopping at airport retail stores by gender - Asia-Pacific
3.4.7 Business travelers' percentage volume of shopping at airport retail stores by annual income - Europe
3.4.8 Business travelers' percentage volume of shopping at airport retail stores by annual income - North
America
3.4.9 Business travelers' percentage volume of shopping at airport retail stores by annual income - Asia-
Pacific
4 Global Airport Retail Trends: Business Travelers' Spend Activity
4.1 Business Travelers' Average Expenditure at Airport Outlets
4.1.1 Average expenditure of business travelers at airport outlets by age - Europe
4.1.2 Average expenditure of business travelers at airport outlets by age - North America
4.1.3 Average expenditure of business travelers at airport outlets by age - Asia-Pacific
4.1.4 Average expenditure of business travelers at airport outlets by gender - Europe
4.1.5 Average expenditure of business travelers at airport outlets by gender - North America
4.1.6 Average expenditure of business travelers at airport outlets by gender - Asia-Pacific
4.1.7 Average expenditure of business travelers at airport outlets by annual income - Europe
4.1.8 Average expenditure of business travelers at airport outlets by annual income - North America
4.1.9 Average expenditure of business travelers at airport outlets by annual income - Asia-Pacific
4.1.10 Average expenditure of travelers at airport outlets by international travel frequency - Europe
4.1.11 Average expenditure of business travelers at airport outlets by international travel frequency - North
America
4.1.12 Average expenditure of business travelers at airport outlets by international travel frequency - Asia-
Pacific
4.1.13 Average expenditure of business travelers at airport outlets by domestic travel frequency - Europe
4.1.14 Average expenditure of business travelers at airport outlets by domestic travel frequency - North
America
4.1.15 Average expenditure of travelers at airport outlets by domestic travel frequency - Asia-Pacific
4.2 Business Travelers' Average Expenditure on Food and Beverage at Airport Outlets
4.2.1 Average expenditure of travelers on food and beverages at airport outlets by age - Europe
4.2.2 Average expenditure of travelers on food and beverages at airport outlets by age - North America
4.2.3 Average expenditure of travelers on food and beverages at airport outlets by age - Asia-Pacific
4.2.4 Average expenditure of travelers on food and beverage at airport outlets by gender - Europe
4.2.5 Average expenditure of travelers on food and beverage at airport outlets by gender - North America
4.2.6 Average expenditure of travelers on food and beverage at airport outlets by gender - Asia-Pacific
4.2.7 Average expenditure of travelers on food and beverage at airport outlets by annual income - Europe
4.2.8 Average expenditure of North American business travelers on food and beverage at airport outlets by
annual income
4.2.9 Average expenditure of Asia-Pacific business travelers on food and beverage at airport outlets by
5. annual income
4.3 Business Travelers' Expenditure on Product Categories
4.4 Business Travelers' Planned Change in Shopping Expenditure at Airport Retail Stores
4.4.1 Planned change of European business travelers in shopping expenditure at airport retail outlets by age
4.4.2 Planned change of business travelers in shopping expenditure at airport retail stores by age - North
America
4.4.3 Planned change of business travelers in shopping expenditure at airport retail stores by age - Asia-
Pacific
4.4.4 Planned change of business travelers in shopping expenditure at airport retail stores by gender -
Europe
4.4.5 Planned change of business travelers in shopping expenditure at airport retail stores by gender - North
America
4.4.6 Planned change of business travelers in shopping expenditure at airport retail stores by gender - Asia-
Pacific
4.4.7 Planned change of business travelers in shopping expenditure at airport retail stores by annual income
- Europe
4.4.8 Planned change of business travelers in shopping expenditure at airport retail stores by annual income
- North America
4.4.9 Planned change of business travelers in shopping expenditure at airport retail stores by annual income
- Asia-Pacific
5 Business Travelers' Purchasing Trends at Airport Retail Stores
5.1 Business Travelers' Purchases at Airport Retail Stores: Impulsive vs. Pre-planned
5.1.1 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by age - Europe
5.1.2 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by age - North America
5.1.3 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by age - Asia-Pacific
5.1.4 Business travelers' purchases trends at airport retail stores: impulsive vs. pre-planned by gender -
Europe
5.1.5 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by gender - North
America
5.1.6 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by gender - Asia-Pacific
5.1.7 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by annual income -
Europe
5.1.8 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by annual income -
North America
5.1.9 Business travelers' purchases at airport retail stores: impulsive vs. pre-planned by annual income -
Asia-Pacific
5.2 Business Travelers' Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned
5.2.1 Business travelers' product trends at airport retail stores: impulsive and pre-planned by age - Europe
5.2.2 Business travelers' product trends at airport retail stores: impulsive and pre-planned by age - North
America
5.2.3 Business travelers' product trends at airport retail stores: impulsive and pre-planned by age - Asia-
Pacific
5.2.4 Business travelers' product trends at airport retail stores: impulsive and pre-planned by gender -
Europe
5.2.5 Business travelers' product trends at airport retail stores: impulsive and pre-planned by gender - North
America
5.2.6 Business travelers' product trends at airport retail stores: impulsive and pre-planned by gender - Asia-
Pacific
5.3 Significance of Websites in Pre-Planned Purchases: Business Travelers
5.3.1 Significance of websites in pre-planned purchases by age - European business travelers
5.3.2 Significance of websites in pre-planned purchases by age - North American business travelers
5.3.3 Significance of websites in pre-planned purchases by age - Asia-Pacific business travelers
6. 5.3.4 Significance of websites in pre-planned purchases by gender - European business travelers
5.3.5 Significance of websites in pre-planned purchases by gender - North American business travelers
5.3.6 Significance of websites in pre-planned purchases by gender - Asia-Pacific business travelers
5.3.7 Significance of websites in pre-planned purchases by annual income - European business travelers
5.3.8 Significance of websites in pre-planned purchases by annual income - North American business
travelers
5.3.9 Significance of websites in pre-planned purchases by annual income - Asia-Pacific business travelers
5.4 Frequency of Utilization by Business Travelers: ‘ Shop and Collect' Facilities
5.4.1 Frequency of utilization: ‘ shop and collect' facilities by age - Europe
5.4.2 Frequency of utilization: ‘ shop and collect' facilities by age - North America
5.4.3 Frequency of utilization: ‘ shop and collect' facilities by age - Asia-Pacific
5.4.4 Frequency of utilization: ‘ shop and collect' facilities by gender - Europe
5.4.5 Frequency of utilization: ‘ shop and collect' facilities by gender - North America
5.4.6 Frequency of utilization: ‘ shop and collect' facilities by gender - Asia-Pacific
5.4.7 Frequency of utilization: ‘ shop and collect' facilities by annual income - Europe
5.4.8 Frequency of utilization: ‘ shop and collect' facilities by annual income - North America
5.4.9 Frequency of utilization: ‘ shop and collect' facilities by annual income - Asia-Pacific
6 Global Business Travelers' Survey: Product Trends at Airport Retail Stores
6.1 Most Visible Products in Airport Retailing by Business Travelers
6.1.1 Most visible products in airport retailing by age - European business travelers
6.1.2 Most visible products in airport retailing by age - North American business travelers
6.1.3 Most visible products in airport retailing by age - Asia-Pacific business travelers
6.1.4 Most visible products in airport retailing by gender - European business travelers
6.1.5 Most visible products in airport retailing by gender - North American business travelers
6.1.6 Most visible products in airport retailing by gender - Asia-Pacific business travelers
6.1.7 Most visible products in airport retailing by annual income - European business travelers
6.1.8 Most visible products in airport retailing by annual income - North American business travelers
6.1.9 Most visible products in airport retailing by annual income - Asia-Pacific business travelers
6.2 Most Popular Products in Airport Retailing by Business Travelers
6.2.1 Most popular products in airport retailing by age - European business travelers
6.2.2 Most popular products in airport retailing by age - North American business travelers
6.2.3 Most popular products in airport retailing by age - Asia-Pacific business travelers
6.2.4 Most popular products in airport retailing by gender - European business travelers
6.2.5 Most popular products in airport retailing by gender - North American business travelers
6.2.6 Most popular products in airport retailing by gender - Asia-Pacific business travelers
7 Global Business Travelers' Trends: Airport Retail Dynamics
7.1 Business Travelers' Key Drivers of Demand Growth in Airport Retail
7.1.1 Key drivers of demand growth by age - European business travelers
7.1.2 Key drivers of demand growth by age - North American business travelers
7.1.3 Key drivers of demand growth by age - Asia-Pacific business travelers
7.1.4 Key drivers of demand growth by gender - European business travelers
7.1.5 Key drivers of demand growth by gender - North American business travelers
7.1.6 Key drivers of demand growth by gender - Asia-Pacific business travelers
7.1.7 Key drivers of demand growth by annual income - European business travelers
7.1.8 Key drivers of demand growth by annual income - North American business travelers
7.1.9 Key drivers of demand growth by annual income - Asia-Pacific business travelers
7.2 Business Travelers' Leading Concerns in Shopping at Duty-free Outlets
7.2.1 Leading concerns in shopping at duty-free outlets by age - European business travelers
7.2.2 Leading concerns in shopping at duty-free outlets by age - North American business travelers
7.2.3 Leading concerns in shopping at duty-free outlets by age - Asia-Pacific business travelers
7.2.4 Leading concerns in shopping at duty-free outlets by gender - European business travelers
7.2.5 Leading concerns in shopping at duty-free outlets by gender - North American business travelers
7. 7.2.6 Leading concerns in shopping at duty-free outlets by gender - Asia-Pacific business travelers
7.2.7 Leading concerns in shopping at duty-free outlets by annual income - European business travelers
7.2.8 Leading concerns in shopping at duty-free outlets by annual income - North American business
travelers
7.2.9 Leading concerns in shopping at duty-free outlets by annual income - Asia-Pacific business travelers
7.3 Significance of Brand Selection of Business Travelers during Product Purchase
7.3.1 Significance of brand selection during product purchase by age - European business travelers
7.3.2 Significance of brand selection during product purchase by age - North American business travelers
7.3.3 Significance of brand selection during product purchase by age - Asia-Pacific business travelers
7.3.4 Significance of brand selection during product purchase by gender - European business travelers
7.3.5 Significance of brand selection during product purchase by gender - business travelers, North America
7.3.6 Significance of brand selection during product purchase by gender - Asia-Pacific business travelers
7.3.7 Significance of brand selection during product purchase by annual income - European business
travelers
7.3.8 Significance of brand selection during product purchase by annual income - North American business
travelers
7.3.9 Significance of brand selection during product purchase by annual income - Asia-Pacific business
travelers
8 Global Business Travelers: Future Developments for Business Growth
8.1 Promotional Offers for Better Footfall
8.1.1 Promotional offers for better footfall by age - European business travelers
8.1.2 Promotional offers for better footfall by age - North American business travelers
8.1.3 Promotional offers for better footfall by age - Asia-Pacific business travelers
8.1.4 Promotional offers for better footfall by gender - European business travelers
8.1.5 Promotional offers for better footfall by gender - North American business travelers
8.1.6 Promotional offers for better footfall by gender - Asia-Pacific business travelers
8.1.7 Promotional offers for better footfall by annual income - European business travelers
8.1.8 Promotional offers for better footfall by annual income - North American business travelers
8.1.9 Promotional offers for better footfall by annual income - Asia-Pacific business travelers
8.2 Frequently Used Payment Facilities by Business Travelers
8.2.1 Frequently used payment facilities by age - European business travelers
8.2.2 Frequently used payment facilities by age - North America
8.2.3 Frequently used payment facilities by age - Asia-Pacific
8.2.4 Frequently used payment facilities by gender - Europe
8.2.5 Frequently used payment facilities by gender - North America
8.2.6 Frequently used payment facilities by gender - Asia-Pacific
8.2.7 Frequently used payment facilities by annual income - European business travelers
8.2.8 Frequently used payment facilities by annual income - North American business travelers
8.2.9 Frequently used payment facilities by annual income - Asia-Pacific business travelers
8.3 Business Travelers: Leading Airports with the Best Retail Experience
8.3.1 Leading airports with the best retail experience by price - European business travelers
8.3.2 Leading airports with the best retail experience by price - North American business travelers
8.3.3 Leading airports with the best retail experience by price - Asia-Pacific business travelers
8.3.4 Leading airports with the best retail experience by variety - European business travelers
8.3.5 Leading airports with the best retail experience by variety - North American business travelers
8.3.6 Leading airports with the best retail experience by variety - Asia-Pacific business travelers
8.3.7 Leading airports with the best retail experience by smooth transactions - European business travelers
8.3.8 Leading airports with the best retail experience by smooth transactions - North American business
travelers
8.3.9 Leading airports with the best retail experience by smooth transactions - Asia-Pacific business
travelers
8.3.10 Leading airports with the best retail experience by layout and design - European business travelers
8. 8.3.11 Leading airports with the best retail experience by layout and design - North American business
travelers
8.3.12 Leading airports with the best retail experience by layout and design - Asia-Pacific business travelers
8.4 Expectations of Additional Facilities in Airport Retail Outlets, 2012-2013 (Open-end)
9 Appendix
9.1 About Canadean
9.2 DisclaimerTable 1: European Business Traveler Survey Respondents by Annual Income (%), 2012
For more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441
Website: http://www.rnrmarketresearch.com/