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English 3.6: Visual essay 
Credits: 3 
Christine Wells (adapted by 
Linda Rubens)
Introduction 
 This assessment activity requires you to 
develop and craft a visual essay that 
develops, sustains, and structures key ideas 
from a text you have studied. You can work 
individually or in a group. 
 If you are working in groups, you will each 
need to fill out a log of your progress. 
 You will be assessed on how effectively your 
visual essay communicates your ideas.
What is a visual essay? 
 A visual essay consists of images and text with a voice-over 
and music and/or sound effects. 
 A quality visual essay uses visual and verbal language 
techniques that are clearly linked to ideas from a source 
text. In our case, Tell Tale Heart. It introduces core ideas 
and then progressively adds detail and analysis so the 
audience understands important ideas from the source 
text. 
 There are a number of visual texts on the Internet.
4 
What does your essay need to have? 
Suggestion: work in PowerPoint or Keynote 
1.Have a focus question based on a theme from Tell 
Tale Heart. 
2. Show how this theme develops through the story by 
giving examples and quotes. Link it to characters. Link 
to the mood. Link to the author's intention and the 
audience's response. 
3. Think of ways this could be visually represented. 
4. Tie it all together with voice over and music.
Possible focus could be: 
 TIME in Tell Tale Heart. Think of the many 
references to clocks, ticking and the time of 
night. 
 The Home: The old man should feel free in his 
own home. Yet he is observed, killed and 
buried within his home. 
 Madness versus illness: Was it the narrators 
keen hearing that drove him mad? Was he 
simply deluded?
More possible focus ideas 
 Deception 
 Nervousness or madness? 
 Cunning and cleverness 
 Mortality 
 OR How Poe influenced the production of The 
Following
Develop a storyboard 
Draw up a storyboard that: 
 outlines the order of the visual elements 
(images and text) 
 details the visual language techniques that 
you will use with the images 
 outlines the important ideas to include in the 
voice-over script and how they link to the 
visual elements. 
Gathering 
Processing 
Applying 
You might want 
to use the app 
called 
STORYBOARD
Voice over on each slide 
 What is your theme? 
 Which part of the story are you representing? Describe fully. 
 What images have you used and why? Are there symbols? What about 
use of colour? 
 Discuss your quote. How does it relate to the images? Discuss font size 
and colour. 
 What is the mood created on your slide? 
 How does each panel link to each other? 
Gathering 
Processing 
Thinking 
Relating to others 
Using text, symbols 
Managing self 
Participating and 
contributing
Creating your visual essay 
Revisit the following list of questions as you develop your visual 
essay and work to refine your text. 
• Does my text progressively add detail to the ideas I am trying to 
communicate? How can I ensure that it does this? 
• Am I structuring (ordering and grouping) my ideas in a way that 
communicates them effectively? 
• Have I chosen language techniques to create specific effects, 
and do these support the core ideas from the source text that I am 
focusing on? 
• Am I revisiting and critiquing my use of language and checking 
that it commands the attention of my readers/audience? Am I 
seeking advice from my teacher as I do this? 
• Do the ideas I am communicating link clearly and closely with 
the source text?
Useful software 
There are a number of different pieces of software (many of which are 
open source) you can use to assist with the creation of your text. 
 Audacity – an open-source sound editing, mixing, and recording tool. 
 Inkscape – an open-source vector graphics tool. Vector graphics can be 
scaled/resized without losing quality. Powerful for creating and 
manipulating shapes and building up images from scratch. 
 VoiceThread – an online, Flash-based tool. Students can string images 
and videos together and annotate them with sound and text. Easy to 
use. 
 Prezi – an online, Flash-based presentation tool. Non-linear animations 
and potential for showing relationships. 
 Windows Movie Maker – an easy-to-use entry-level video editing tool. 
Movie Maker comes free with some distributions of Windows and can 
also be downloaded and installed. 
 Blender – a powerful, open-source 3-D graphics tool.
Assessment Schedule 
Achievement Achievement with 
 
 
Merit 
Achievement with 
Excellence 
Create a fluent 
and coherent 
visual text which 
develops, 
sustains, and 
structures ideas 
using verbal and 
visual language. 
Create a fluent and 
coherent visual text 
which develops, 
sustains, and 
structures ideas, 
using verbal and 
visual language, 
and is convincing 
Create a fluent and 
coherent visual text 
which develops, 
sustains, and 
structures ideas, using 
verbal and visual 
language, and 
commands attention.
Achieved 
 The student creates a fluent and coherent visual essay 
which develops, sustains, and structures ideas using visual 
and verbal language. 
 This involves demonstrating an understanding of purpose 
and audience by: 
• developing ideas and making links between them. Ideas 
may include the use of information, opinions, experiences or 
events, observations, arguments, interpretations, narrative, 
thoughts, or feelings 
• selecting and using language features appropriate to a 
visual essay to create consistency in meaning and effect and 
to sustain interest. This includes both visual (for example, 
images, sequences, camera shots) and verbal language 
techniques (for example, sound, dialogue) 
• selecting effective structure(s) for the visual essay. This may 
include poetic, formal, and narrative forms or a combination 
of these.
Merit 
 The student creates a fluent and coherent visual essay which 
develops, sustains, and structures ideas, using visual and verbal 
language, and is convincing. 
 This involves demonstrating a discerning understanding of purpose 
and audience through the discriminating selection, development, 
and integration of ideas, language features, and structures 
appropriate to a visual essay to create consistency in meaning 
and effect and to sustain interest. 
 Ideas may include the use of information, opinions, experiences or 
events, observations, arguments, interpretations, narrative, 
thoughts, or feelings. 
 Language features include both visual (for example, images, 
sequences, camera shots) and verbal language techniques (for 
example, sound, dialogue). 
 Structures may include poetic, formal, and narrative forms or a 
combination of these.
Excellence 
 The student creates a fluent and coherent visual essay which 
develops, sustains, and structures ideas, using visual and verbal 
language, and commands attention. 
 This involves demonstrating a sophisticated understanding of 
purpose and audience through the insightful selection, 
development, and integration of ideas, language features, and 
structures appropriate to a visual essay to create consistency in 
meaning and effect, sustain interest, and create a striking whole. 
 Ideas may include the use of information, opinions, experiences 
or events, observations, arguments, interpretations, narrative, 
thoughts, or feelings. 
 Language features include both visual (for example, images, 
sequences, camera shots) and verbal language techniques (for 
example, sound, dialogue). 
 Structures may include poetic, formal, and narrative forms or a 
combination of these.
Bibliography 
 Draft internal assessment NZQA resource 
English 3.6A

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53.staticimage(3.6) 3

  • 1. English 3.6: Visual essay Credits: 3 Christine Wells (adapted by Linda Rubens)
  • 2. Introduction  This assessment activity requires you to develop and craft a visual essay that develops, sustains, and structures key ideas from a text you have studied. You can work individually or in a group.  If you are working in groups, you will each need to fill out a log of your progress.  You will be assessed on how effectively your visual essay communicates your ideas.
  • 3. What is a visual essay?  A visual essay consists of images and text with a voice-over and music and/or sound effects.  A quality visual essay uses visual and verbal language techniques that are clearly linked to ideas from a source text. In our case, Tell Tale Heart. It introduces core ideas and then progressively adds detail and analysis so the audience understands important ideas from the source text.  There are a number of visual texts on the Internet.
  • 4. 4 What does your essay need to have? Suggestion: work in PowerPoint or Keynote 1.Have a focus question based on a theme from Tell Tale Heart. 2. Show how this theme develops through the story by giving examples and quotes. Link it to characters. Link to the mood. Link to the author's intention and the audience's response. 3. Think of ways this could be visually represented. 4. Tie it all together with voice over and music.
  • 5. Possible focus could be:  TIME in Tell Tale Heart. Think of the many references to clocks, ticking and the time of night.  The Home: The old man should feel free in his own home. Yet he is observed, killed and buried within his home.  Madness versus illness: Was it the narrators keen hearing that drove him mad? Was he simply deluded?
  • 6. More possible focus ideas  Deception  Nervousness or madness?  Cunning and cleverness  Mortality  OR How Poe influenced the production of The Following
  • 7. Develop a storyboard Draw up a storyboard that:  outlines the order of the visual elements (images and text)  details the visual language techniques that you will use with the images  outlines the important ideas to include in the voice-over script and how they link to the visual elements. Gathering Processing Applying You might want to use the app called STORYBOARD
  • 8. Voice over on each slide  What is your theme?  Which part of the story are you representing? Describe fully.  What images have you used and why? Are there symbols? What about use of colour?  Discuss your quote. How does it relate to the images? Discuss font size and colour.  What is the mood created on your slide?  How does each panel link to each other? Gathering Processing Thinking Relating to others Using text, symbols Managing self Participating and contributing
  • 9. Creating your visual essay Revisit the following list of questions as you develop your visual essay and work to refine your text. • Does my text progressively add detail to the ideas I am trying to communicate? How can I ensure that it does this? • Am I structuring (ordering and grouping) my ideas in a way that communicates them effectively? • Have I chosen language techniques to create specific effects, and do these support the core ideas from the source text that I am focusing on? • Am I revisiting and critiquing my use of language and checking that it commands the attention of my readers/audience? Am I seeking advice from my teacher as I do this? • Do the ideas I am communicating link clearly and closely with the source text?
  • 10. Useful software There are a number of different pieces of software (many of which are open source) you can use to assist with the creation of your text.  Audacity – an open-source sound editing, mixing, and recording tool.  Inkscape – an open-source vector graphics tool. Vector graphics can be scaled/resized without losing quality. Powerful for creating and manipulating shapes and building up images from scratch.  VoiceThread – an online, Flash-based tool. Students can string images and videos together and annotate them with sound and text. Easy to use.  Prezi – an online, Flash-based presentation tool. Non-linear animations and potential for showing relationships.  Windows Movie Maker – an easy-to-use entry-level video editing tool. Movie Maker comes free with some distributions of Windows and can also be downloaded and installed.  Blender – a powerful, open-source 3-D graphics tool.
  • 11. Assessment Schedule Achievement Achievement with   Merit Achievement with Excellence Create a fluent and coherent visual text which develops, sustains, and structures ideas using verbal and visual language. Create a fluent and coherent visual text which develops, sustains, and structures ideas, using verbal and visual language, and is convincing Create a fluent and coherent visual text which develops, sustains, and structures ideas, using verbal and visual language, and commands attention.
  • 12. Achieved  The student creates a fluent and coherent visual essay which develops, sustains, and structures ideas using visual and verbal language.  This involves demonstrating an understanding of purpose and audience by: • developing ideas and making links between them. Ideas may include the use of information, opinions, experiences or events, observations, arguments, interpretations, narrative, thoughts, or feelings • selecting and using language features appropriate to a visual essay to create consistency in meaning and effect and to sustain interest. This includes both visual (for example, images, sequences, camera shots) and verbal language techniques (for example, sound, dialogue) • selecting effective structure(s) for the visual essay. This may include poetic, formal, and narrative forms or a combination of these.
  • 13. Merit  The student creates a fluent and coherent visual essay which develops, sustains, and structures ideas, using visual and verbal language, and is convincing.  This involves demonstrating a discerning understanding of purpose and audience through the discriminating selection, development, and integration of ideas, language features, and structures appropriate to a visual essay to create consistency in meaning and effect and to sustain interest.  Ideas may include the use of information, opinions, experiences or events, observations, arguments, interpretations, narrative, thoughts, or feelings.  Language features include both visual (for example, images, sequences, camera shots) and verbal language techniques (for example, sound, dialogue).  Structures may include poetic, formal, and narrative forms or a combination of these.
  • 14. Excellence  The student creates a fluent and coherent visual essay which develops, sustains, and structures ideas, using visual and verbal language, and commands attention.  This involves demonstrating a sophisticated understanding of purpose and audience through the insightful selection, development, and integration of ideas, language features, and structures appropriate to a visual essay to create consistency in meaning and effect, sustain interest, and create a striking whole.  Ideas may include the use of information, opinions, experiences or events, observations, arguments, interpretations, narrative, thoughts, or feelings.  Language features include both visual (for example, images, sequences, camera shots) and verbal language techniques (for example, sound, dialogue).  Structures may include poetic, formal, and narrative forms or a combination of these.
  • 15. Bibliography  Draft internal assessment NZQA resource English 3.6A