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Checklist ,[object Object]
Media Relations
Social Media
Creative Design
Multimedia Production
Crisis Communication
Letters of Recommendation
Contact Me,[object Object]
PROFILE Highly motivated PR professional with extensive both agency and in-house experiences in social media, media relations, and marketing research. Record of success in developing on-line campaigns and strategies that have generated billions of media impressions and millions of donations. Recognized for ability to build relationships with media professionals and on-line communities. Exceptional leader with skills to motivate peak individual performance from team members.   Clients include:FedEx, Coca-Cola, Norwegian Cruise Line, BSN, Travelpro, American Red Cross                                  The Miami Heat, ABC, MSNBC, CBS, Fox, USA Today, Examiner.com   SKILLS ,[object Object]
Experienced in Adobe Premier Pro, Avid Media Composer, Final Cut Pro, Dreamweaver, Flash, Fireworks, Photoshop, Html, Mac/PC, and OS/Windows, Cision Point, Vocus
Fluent in Chinese  EDUCATION University of Miami, Coral Gables, FL                                       Masters of Arts in Public Relations China Agricultural University, Beijing, P. R. China                 Bachelor of Arts in Media and Communications   EXPERIENCE Government Contract Consultants, New York, NY Project Manager, 08/11 – present ,[object Object]
Conduct market research and prepare client presentations for client meetings
Build and maintain client relations through social media, email marketing, and business networking events
Perform daily administrative work  Dream Chasers NY to LA Student Running Project, New York, NY Publicist (freelance), 05/11 – present ,[object Object]
Hold press conference, train spokesperson, and work with media on filming a documentary movie and a news series
Hold fund-raising events to support runners and reach out to local families to find places for runners to stay
Delegate website updating, social media management, creative design, and volunteer recruitment assignments  INTERNSHIP Howard R. Miller Communication, Miami, FL Pubic Relations Intern, 03/11 – 04/11 ,[object Object]
Analyzed business crisis and conducted reports to agency president
Wrote and distributed press releases to major national and international media outlets
Participated in brainstorming and strategic planning process for Travelpro International and the Continental Group  Redletter PR, Miami, FL Assistant Account Executive (intern), 01/11 – 04/11 ,[object Object]
Generated 2 billions media impressions and 7 network TV broadcast segments for the 50th Original Miami Beach Antique Show
Secured media reviews from Examiner.com and other MMA website for BSN’s supplement products
Developed and maintained media lists using CisionPoint Media database
Tracked on-going media placement and prepared final media impressions report for client  Miami Heat, Miami, FL Internet Services/Broadcasting Intern, 10/10 – 02/11 ,[object Object]
Recorded voiceover and edited videos for Chinese website on Heat.com
Assisted editors in various shooting and editing projects for HeatTV  American Red Cross, Miami, FL Public Affairs Intern, 09/10 – 01/11 ,[object Object]
Secured a TV show, “News and Views” on CBS4, for Holiday Catalog Campaign
Wrote press materials for campaigns and events including Victoria Lopes Castrol 2011 Runway Fashion Show
Coordinated in various events, including fundraising balls, luncheons, and media previews
Interviewed Red Cross staff and volunteers and wrote feature stories about their extraordinary work  The Beacon Council, Brickell, FL Communication and Marketing Intern, 06/10 – 08/10 ,[object Object]

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