1. Apple IncSocial Media Marketing Strategy
Lindsay Creswell
New Media Drivers License Presentation

2. Apple IncWho is Apple?
• Apple is a corporation that specializes in consumer electronics-specifically the Ipod, Itunes, Laptop &
Desktop computers, OSX operating system, the Iphone, & the Ipad.
• The company has been continuously growing and breaking into new markets.To continue growth and
the ability to reach new consumers they should utilize a successful social media marketing strategy.

3. Apple IncGoals & Challenges and theme of strategy for client
• The goals are to continue the growth of Apple products and to hold a large share in the industry by
increasing brand awareness through online marketing.
• The main challenge is to stay ahead of the competition against competitors such as HP, Dell, &
Microsoft by using a successful social media marketing strategy.With an effective strategy Apple will
be able to overcome the challenge of staying relevant by attracting new consumers and keeping the
old with online marketing.
• The theme for the online marketing strategy will follow similar trends Apple has used in the past.We
will keep it simple, creative, fun, and edgy.The theme will follow through with the current brand image
Apple has been using in other marketing campaigns.

4. Apple IncKey Components of Strategy: Social Media
• Be Connected!
• Utilize social media (twitter, facebook, flickr, foursquare, etc) to increase brand awareness.
• Run promotions for new products through social networking sites.
• Offer exclusive news on Apple through social media.
• Build relationships with consumers by actively communication with them through social media.

5. Apple IncKey Components of Strategy: Blogging
• Blog all about it!
• Have a corporate Blog that allows consumers to connect with the company.
• Allows Apple to talk about charity events, new products, and share their thoughts on
the growing field.
• Update at least once a week so it attracts people and keeps their attention.
• Have Steve Jobs right a personalized message to the consumers so they trust the
company.

6. Apple IncKey Components of Strategy: OnlineVideo
• Broadcast yourself!
• Continue using theirYouTube Channel to communicate with consumers
• Post video’s on new products and services being offered: Beatles now being featured on Itunes, Ipad
commercials, Macbook Air commercials, etc.
• Try and increase the number of subscribers which will lead to greater brand awareness.

7. Apple IncKey Components of Strategy: Monitor the brand with a listening strategy
• Listen to the consumer!
• Use social media monitoring tools such as Trackur and Twendz to see how effective Apple’s social
media campaign is.
• Track the people talking about the brand and see relevant popular topics being discussed.
• Have a Technorati account to see listen to what people are saying about the brand on the web.
• The feedback from these tools will allow Apple to see where they stand with the competition and
enable them to act accordingly.

8. Apple IncProposedTimeline
• Get connected and stay connected!
• The online strategy should be ongoing.
• If a new product is coming out actively promote it through social networks several weeks prior to the
release date.
• Continue to communicate with consumers through social media constantly.

9. Apple IncConclusion
• If Apple effectively uses social media to market their products and stay relevant on the web they will
increase their brand awareness.
• They will also be able to make improvements on their marketing strategy by using the listening
strategies previously mentioned.

10. AppleConclusion
• Questions?
• Comments?