1. Professional Promotion on an Amateur Budget Workshop 1 Thu 22 Sept BRLSI Who, Why, What, When? Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

2. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/

3. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Thursday 22 September: Who, Why, What, When? Thursday 6 October: Press & PR & Ticket Ambassadors Thursday 20 October: New friends – all things ‘online’ Thursday 3 November: Old friends – print & mailings Wednesday 16 November: Planning & Partnerships

4. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Bath Spa Live: www.bathspalive.com The Sulis Ensemble: www.thesulisensemble.org www.lindsayendean.co.uk

5. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Art or Marketing? The Physical Impossibility Of Death In The Mind Of Someone Living – Damien Hirst. Photo – Conceptual Rebel

6. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk “ Wales Millennium Centre is a marketing organisation ” Jonathan Harper, CEO WMC

7. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Who are the largest group of people within your organisation ’ s audience/participants? Who are the second and third largest groups? Rocky Horror Picture Show audience NYC – Photo - Rocky Music

10. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Target segment ideas Visitor experience ideas + = What improvements can you make to the experiences that your organisation offers, to make them more attractive to you targets?

11. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/

12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Next week… same time, same place: Press & PR & Ticket Ambassadors – the most powerful free promotional tools available!

13. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk And finally… Saturday 1 October, 8pm The Sulis Ensemble Music at the Market Upstairs at The Market (opposite the Theatre Royal) £5 on the door