Lawrence Habitat for Humanity uses social media like Facebook, Twitter, and their website to build awareness of their mission to provide affordable housing and bring volunteers and donors. Their Community Outreach Coordinator discusses how they engage followers on social media by offering incentives like t-shirts and focus on platforms like Google that provide benefits to non-profits. She shares statistics on their social media presence and strategies for social media campaigns and fundraising through platforms like Google AdWords.

1. Social: IRL
How Lawrence Habitat for Humanity
uses social media to build capacity
Lindsey Slater
Community Outreach Coordinator
@LindseySlater
@LawrenceHabitat

2. Hired as Lawrence
Habitat’s first-ever
Community
Outreach
Coordinator
in April 2012.
Spent (almost) 5 years as a reporter,
anchor and producer for 6News
Lawrence and the Lawrence Journal-
World (before they broke up).
BSJ from Northwestern University’s
Medill School of Journalism
2007

3. Seeking to put God’s love into action, Habitat for Humanity brings
people together to build homes, communities and hope.
We build in Douglas and Jefferson counties in Kansas.
Lawrence Habitat selects deserving family partners to
work with. Habitat builds homes with donated funds
and volunteer labor. Homeowners make a down
payment, monthly mortgage payments and pay taxes
and utilities. Habitat provides a hand up, not a hand out.

6. Social Media At a Glance
• Lawrence Habitat for Humanity
– Facebook: 674 likes
– Twitter: 1,345 followers
• Women Build
– Facebook: 309 likes
– Twitter: 499 followers
• LawrenceHabitat.org
– 18,200 page views since complete
overhaul in May 2012

11. We asked for likes…

12. …and promised a t-shirt
to 5 of our new
followers…once we hit
300 likes.

13. It’s hip to be Square…

14. Mobile Donation Stations
Receipts can be texted or emailed to donors!

15. Pandemonium

16. Just because it exists,
doesn’t mean you have to use it.
Use social media outlets that make sense for your
organization.

17. Google for Nonprofits is the way to go.

18. Here’s why my focus is now on
Google+ and their products.
August 30, 2012
357 people saw post
October 19, 2012
64 people saw post

19. Google Nonprofit Exclusives

23. Google
Wallet
New & Improved
August 2012

24. You can personalize checkout…

26. Get $10,000/month in-kind from
Google AdWords!

27. Ad Clicks
Ad Groups
Total In-Kind For January

28. Ad Group: Volunteer
Ads About Volunteering

29. Never stop learning!
nonprofitorgs.wordpress.c
om
Sign up for their
Nonprofit Tech 2.0
newsletter.

30. Connect with us!
LawrenceHabitat.org
Facebook.com/LawrenceHabitat
@LawrenceHabitat
Google+: Lawrence Habitat for Humanity
Me, too!
@Lindsey Slater
slater@lawrencehabitat.org