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Digital Media from Washington, D.C.

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Lindy Kyzer
Lindy Kyzer

My presentation for the Australian Marketing Institute's Government Marketing and Communications Conference. Highlights include the importance (or unimportance) of open government across Washington; building social media strategy; and engaging on some of the most popular social media platforms.

Self Improvement
1 of 23
[object Object],[object Object],09/14/10
 
09/14/10 What IS social media?
The glossary ,[object Object],[object Object],[object Object],[object Object],09/14/10 Content sharing: -You Tube -Flickr -Vimeo -Photobucket Collaborating/ knowledge sharing: -Wikis -Message boards -Forums -Podcasts Blogging: -Blogger -Wordpress -Tumblr -Twitter (micro-blogging)
[object Object],- President Obama, 1/21/09
Social media strategy: ,[object Object],[object Object],[object Object],[object Object],Presence Relevance Penetration Openness Amplification Participation
Education We need to educate our Soldiers about the appropriate use of social networking sites Regulation The two policies that apply to social networking today are Operations Security , and the Uniform Code of Military Justice vs.
It IS a competition Make sure your leadership understands that.
Give leadership a role in social media ,[object Object],[object Object],[object Object],[object Object],09/14/10
Congress and social media 09/14/10
Fort Hood 09/14/10 Social Media became a key place to correct the record and provide information. Fort Hood was the most blogged and tweeted about topic of the week Updates were posted to the Army’s Twitter and Facebook accounts, resulting in over 20,000 responses and interactions. A Wikipedia entry entitled “Fort Hood shooting” was up within 2 hours
09/14/10 Social Media across DoD As of 26 March 2010 Services Social Media Comparison Army Marines Air Force Coast Guard Navy DoD Facebook 330,320 fans 302,020 fans 46,481 fans 11,496 fans 104,309 fans 24,912 fans You Tube 265,353 channel views 25,378 channel Views 90,580 channel views 268,159 channel views 14,465 channel views 26,907 channel views Flickr 5,274 images 1,329 (Marine Corps News) images 1,425 images 745 images 3,307 images 1,932 images Twitter 30,435 followers 9,408 followers 8,716 followers 7,472 followers 9,902 followers 5,538 followers
Blogging HTTP://ARMYLIVE.DODLIVE.MIL A blog is a conversational web site, typically offering news or opinion on a certain topic. Determine how you’re already being talked about in the blogosphere before you engage yourself.
Harness your existing community
Blog Response
Twitter WWW.TWITTER.COM Twitter is a micro-blogging tool that updates in 140 characters or less. Twitter works better for people than organizations – it’s a great way to get the boss online.
Flickr - photo sharing WWW.FLICKR.COM ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],YouTube - video sharing WWW.YOUTUBE.COM Chief of Staff of the Army, Gen. George Casey spends a few minutes in an informal video chat with Soldiers. Gen. Casey has done nearly two dozen episodes, labeled, “Chief Cams.”
[object Object],[object Object],[object Object],Facebook- connect & share WWW.FACEBOOK.COM/USARMY
[object Object],[object Object],[object Object],[object Object]
Back up slides
You leverage/lead your community but they will be the voice that drives your success
Set the stage ,[object Object]

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Digital Media from Washington, D.C.

  • 1.
  • 2.  
  • 3. 09/14/10 What IS social media?
  • 4.
  • 5.
  • 6.
  • 7. Education We need to educate our Soldiers about the appropriate use of social networking sites Regulation The two policies that apply to social networking today are Operations Security , and the Uniform Code of Military Justice vs.
  • 8. It IS a competition Make sure your leadership understands that.
  • 9.
  • 10. Congress and social media 09/14/10
  • 11. Fort Hood 09/14/10 Social Media became a key place to correct the record and provide information. Fort Hood was the most blogged and tweeted about topic of the week Updates were posted to the Army’s Twitter and Facebook accounts, resulting in over 20,000 responses and interactions. A Wikipedia entry entitled “Fort Hood shooting” was up within 2 hours
  • 12. 09/14/10 Social Media across DoD As of 26 March 2010 Services Social Media Comparison Army Marines Air Force Coast Guard Navy DoD Facebook 330,320 fans 302,020 fans 46,481 fans 11,496 fans 104,309 fans 24,912 fans You Tube 265,353 channel views 25,378 channel Views 90,580 channel views 268,159 channel views 14,465 channel views 26,907 channel views Flickr 5,274 images 1,329 (Marine Corps News) images 1,425 images 745 images 3,307 images 1,932 images Twitter 30,435 followers 9,408 followers 8,716 followers 7,472 followers 9,902 followers 5,538 followers
  • 13. Blogging HTTP://ARMYLIVE.DODLIVE.MIL A blog is a conversational web site, typically offering news or opinion on a certain topic. Determine how you’re already being talked about in the blogosphere before you engage yourself.
  • 16. Twitter WWW.TWITTER.COM Twitter is a micro-blogging tool that updates in 140 characters or less. Twitter works better for people than organizations – it’s a great way to get the boss online.
  • 17.
  • 18.
  • 19.
  • 20.
  • 22. You leverage/lead your community but they will be the voice that drives your success
  • 23.